David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things. In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising. You can find David here: https://www.linkedin.com/in/david-moreno-577b928/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summ ..read more

Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months. In this episode, we discuss all of this. You can find Aisha here: https://aishamadeit.com/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-lif ..read more

It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work". In this report, you'll learn: 1. What strategists want from the companies they work at, 2. What strategy bosses want from their strategists, 3. What makes a strategy career happen, 4. The top strategy bosses that people want to work for, and 5. The companies strategists most want to work at. Find it here: https://mailchi.mp/sweathead/what-strategists-want-2023 ..read more

Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making ..read more

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called The Life Brief. In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that? You can find Bonnie here: https://www.linkedin.com/in/bonniewan/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: htt ..read more

Bernice Chau is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making ..read more

Bernice Chau is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making ..read more

Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19. And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia. You can find out more about the Bulgaria masterclass on the Swea ..read more

Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19. And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia. You can find out more about the Bulgaria masterclass on the Swea ..read more

Yikes. I think I squeezed four episodes into one here. We discuss: 1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor 2. Natalie Brinkman's strategy for Sriracha 3. How to improve Get/To/By 4. Tensions facing strategists right now And a bunch of Sweathead news including masterclasses and conferences. ** Subscribe to our newsletters here: https://sweathead.com/newsletter/strategy-for-life ..read more