Pepsi unveils "unapologetic" logo focused on brand's heritage
Dezeen » Graphics
by Tom Ravenscroft
2d ago
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. Released to mark the brand's 125th anniversary, the rebrand aims to draw on Pepsi's history while focusing on its future and its "commitment to Pepsi Zero Sugar". Pepsi has unveiled a logo that draws on its 1990s identity "The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi," said the ..read more
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New York City unveils controversial revamp of "I ♥ NY" logo
Dezeen » Graphics
by Jennifer Hahn
1w ago
The City of New York has released an updated version of its unofficial emblem – Milton Glaser's iconic "I NY" logo – as part of a citywide campaign to "inspire optimism and civic action" post-pandemic. The updated wordmark, created by graphic designer Graham Clifford, reads "WE NYC" in a blocky sans serif typeface instead of the typewriter-style font used in the original 1977 design. Graham Clifford has designed the We NYC logo Flying in the face of the flat logo trend, the 21st-century version features a shaded, three-dimensional heart reminiscent of an emoji. The logo will star in ads ac ..read more
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Soap-in-a-can brand Kankan receives "elevated" redesign by Morrama and Two Times Elliott
Dezeen » Graphics
by Amy Frearson
2w ago
Kankan, a brand that sells hand and body wash in fizzy drink-style cans, has upgraded its packaging with a new visual identity and a reusable clip-on pump. London-based studios Morrama and Two Times Elliott teamed up on the redesign, which celebrates the use of the can but also improves the look and functionality of Kankan's products. Kankan's body cleansers and hand washes are packaged in metal cans Morrama was responsible for designing the recycled plastic pump that clips directly onto the can and can be reused time and time again. Meanwhile, banding studio Two Times Elliott developed a bra ..read more
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Nokia unveils angular logo as part of its first rebrand in 45 years
Dezeen » Graphics
by Amy Peacock
3w ago
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. The updated logo was developed with consulting firm Lippincott as part of Nokia's wider rebranding strategy to reflect itself as "a B2B technology innovation leader realising the potential of digital in every industry". Letters in the logo were simplified The blocky design of the previous logo, which was designed in 1979, was simplified to make it more minimalist and angular with slender characters. The recognisable deep ..read more
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Ukraine issues postage stamp featuring "prophetic" Banksy artwork
Dezeen » Graphics
by Alice Finney
1M ago
The Ukrainian postal service Ukrposhta has released a stamp featuring an image by British artist Banksy and the words FCK PTN! to mark one year since the start of the war in Ukraine. A year on from Russia's invasion of neighbouring Ukraine, the national postal service has issued a stamp called FCK PTN!, which depicts a boy winning a judo fight against a grown man. The artwork, which is an allegory of Ukraine defeating Russia by "pinning it to the mat", was originally drawn by Banksy on the wall of a destroyed house in Borodyanka. The stamps feature the words FCK PTN! in Cyrillic lettering – t ..read more
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Christoffer Jansson passes off virtual apartment as Instagram home renovation project
Dezeen » Graphics
by Jennifer Hahn
1M ago
Swedish designer Christoffer Jansson created a virtual apartment and pretended to live in it for months as part of a social experiment he exhibited at this year's Stockholm Furniture Fair. Over a series of 12 rendered images shared on Instagram, the Uncanny Spaces project saw Jansson spin a story about purchasing and renovating a home, which he designed based on a real flat on Stockholm's Heleneborgsgatan. Christoffer Jansson designed a virtual apartment and pretended it was his home The digital replica was modelled on the actual dimensions of the 89-square-metre apartment – ascertained durin ..read more
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Jony Ive designs coronation emblem with "gentle modesty" for King Charles III
Dezeen » Graphics
by Jennifer Hahn
1M ago
Buckingham Palace has recruited former Apple designer Jony Ive to create the logo for the coronation of King Charles III, depicting a crown formed from the national flowers of the United Kingdom's four nations. Created by Ive and his design studio LoveFrom, the official emblem is set to feature across banners, bunting and merchandise during the coronation service at London's Westminster Abbey in May, as well as at street parties and community gatherings across the country. The graphic was designed to symbolise the beginning of King Charles III's reign and his love of the natural world, accord ..read more
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UCL researchers translate endangered languages into 3D-printed objects
Dezeen » Graphics
by Rima Sabina Aouf
1M ago
An anthropologist and an architect from University College London have collaborated on a unique way to preserve endangered languages – by capturing their character in the form of 3D-printed objects. Alex Pillen from the university's anthropology department and Emma-Kate Matthews from the Bartlett School of Architecture made use of parametric design software to visualise the sound and grammatical patterns of four different languages and gave them a physical form using a 3D printer. The aim was to find a new way to document the world's endangered languages and communicate complex aspects of lan ..read more
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Burberry unveils "archive-inspired" charging knight logo
Dezeen » Graphics
by James Parkes
1M ago
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. Campaign imagery adorned with the new logo, which was posted to Instagram earlier this week, announced the redesign as "the first creative expression" under the direction of new chief creative officer Daniel Lee. It also used its Equestrian Knight Design The campaign imagery followed after the brand wiped its profile of former imagery and content led by Lee's predecessor Italian fashion designer, Riccardo Tisci ..read more
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SlowMo app aims to help people with psychosis
Dezeen » Graphics
by Rima Sabina Aouf
2M ago
London design studio Special Projects has worked with clinical psychologists to develop SlowMo, a mental health app for people experiencing psychosis that will be trialled by the UK's National Health Service. Designed to work alongside in-person therapy, the SlowMo app allows users to identify and record unhelpful "fast-thinking" patterns and slow them down through the use of animated bubbles. The SlowMo app is designed to be used alongside an in-person therapy programme The programme has been in development for the last five years, led by research clinical psychologist Amy Hardy and her ..read more
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