New York Jets reintroduces jet to team logo in nostalgic rebrand
Dezeen » Graphics
by Tom Ravenscroft
1w ago
The New York Jets NFL team has brought back a jet aircraft to its logo as part of its latest rebrand, which is a nod to its 1980s Sack Exchange era. Designed to combine "coolness and nostalgia, the rebrand reintroduces a jet – the American football team's namesake – to the logo for the first time since 1997. The design is a modernised update of a logo originally designed by Jim Pons, the team's former video director and former bass guitarist for Frank Zappa's band, The Mothers of Invention. The original logo was used during the 1970s, '80s and '90s and is connected to the team's fon ..read more
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Five key projects by graphic designer and Dezeen Awards judge Ian Cartlidge
Dezeen » Graphics
by Harry Cruttenden
3w ago
Graphic designer Ian Cartlidge has joined Dezeen Awards 2024 as a judge. Here he selects five projects that best reflect his studio's work. Cartlidge is the co-founder of London design studio Cartlidge Levene and considers the core ethos of his work to "produce design that makes a meaningful and positive contribution to the world". The British designer told Dezeen that his work is informed by architecture, viewing his studio's wayfinding and signage as an integral part of the architectural design. "Good architecture responds to how people use space and interact with buildings and I often see ..read more
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Lamborghini redesigns bull and shield logo after 20 years
Dezeen » Graphics
by Ellen Eberhardt
3w ago
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. The logo has the same set-up – a bull placed at the centre of a shield, but the detailing has been pared down into a silhouette, while a broader, thinner typeface was introduced. "The new logo is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold," said the company. "The restyling is driven by a new strategy that involves adapting the brand's visual expressions to ..read more
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Soniah floor lamps by Faina
Dezeen » Graphics
by Dezeen staff
1M ago
Dezeen Showroom: produced by Faina, the decor brand of Ukrainian architect Victoria Yakusha, the Soniah floor lamp is a dramatic piece that appears to grow from the ground. Yakusha referenced Ukraine's national flower – the sunflower – in both the name and the form of the Soniah floor lamp. The Soniah floor lamps are inspired by Ukrainian cultural heritage and sunflowers Available in big, medium and small sizes, the lamps are sculpted from Faina's own natural composite material called Ztista, which is made from a mix of clay, straw, wood chips, cellulose and other organic substances ..read more
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Beatie Wolfe visualises oil industry "disinformation" in Smoke and Mirrors video
Dezeen » Graphics
by Rima Sabina Aouf
1M ago
Methane data and dishonest oil company advertising are juxtaposed in Smoke and Mirrors, a new visualisation produced by artist and musician Beatie Wolfe in collaboration with visual effects studio Parliament. Debuting last week at South by Southwest, Smoke and Mirrors doubles as a video clip for Wolfe's song Oh My Heart, which was released in 2022 on the world's first bioplastic vinyl. While plumes of brown gas slowly engulf an image of planet Earth, the video displays phrases like "out to clean our air", "unsettled science" and "don't risk our future" – all slogans used in oil industry adver ..read more
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Architectural landmarks star in "utopian" poster for Paris 2024 Olympics
Dezeen » Graphics
by Alyn Griffiths
1M ago
French artist Ugo Gattoni has created a duo of intricately hand-drawn posters for the Paris 2024 Olympic and Paralympic Games, which can function independently or combine seamlessly to create a single composition. It marks the first time that posters for both summer games were designed together as a diptych, according to the Paris 2024 Organising Committee. Ugo Gattoni has designed the poster for the Paris 2024 Olympic and Paralympic Games The posters tell a singular story about the games via a hyperreal depiction of Paris incorporating 47 Olympic and Paralympic sports alongside various ..read more
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Lyle's Golden Syrup changes dead lion logo after 150 years
Dezeen » Graphics
by Kate Donaldson
2M ago
British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century. The branding – confirmed by Guinness World Records as the oldest unchanged brand packaging – was updated to remove the illustration of a dead lion surrounded by bees and the accompanying religious tagline. The original Lyle's Golden Syrup tin features a lion carcass surrounded by bees In an effort to bring the product to a 21st-century audience, the new logo will be used across Lyle's Golden Syrup squeeze bottles. Bu ..read more
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BIG unveils visual identity for Denmark's 3 Days of Design festival 2024
Dezeen » Graphics
by Jennifer Hahn
2M ago
Danish architecture firm BIG has designed the 3D graphics that define the identity of this year's 3 Days of Design festival in Copenhagen under the slogan Dare to Dream. The theme for this year's festival, Dare to Dream, aims to explore how good design can serve an emotional function as much as a practical one. Copenhagen-based BIG – which is better known for its buildings and urban planning projects, alongside a handful of product designs – was tasked with capturing this ethos in its visual identity for the event. BIG has designed the visual identity for 3 Days of Design 2024 Rendered in the ..read more
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Five African football logos that "tell a tale of identity"
Dezeen » Graphics
by Saudatu Bah
2M ago
Afrosport is a new book by Peet Pienaar that explores the visual culture of African sports. Here, the designer selects five football logos from the book and explains their role in celebrating unity and independence. Unveiled alongside the 34th edition of the African Cup of Nations (AFCON) football tournament, which is currently underway in Ivory Coast, Afrosport was created by Piennar and his surf brand Mami Wata Surf. The book explores the history of African sport and its influence on the world through the lens of design. It features a mix of graphics and photography alongside in-depth analy ..read more
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Dezeen Agenda features Herman Miller's first rebrand in over two decades
Dezeen » Graphics
by Saudatu Bah
3M ago
The latest edition of our weekly Dezeen Agenda newsletter features the reveal of Herman Miller's new brand identity. Subscribe to Dezeen Agenda now. New York design studio Order has conceived a new brand identity for furniture retailer Herman Miller that draws inspiration from the American brand's history. The Herman Miller wordmark has been reimagined in the contemporary Söhne typeface from Klim Type Foundry, serving as a modern tribute to the original Helvetica typeface employed by graphic designer John Massey. OMA arranges trio of hotels around "exclusive sanctuary resort" at Neom This wee ..read more
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