lower thirds graphics are a staple for all video creators. They provide context by displaying names, titles, locations, or website URLs – anything that helps viewers understand what's happening – right on the screen. From interviews to presentations, lower thirds prevent confusion about who's talking and introduce them to your audience, titles included. A clean and sleek lower third design elevates your video's professionalism by giving you extra space to incorporate your brand colors and logos. They also make your videos more accessible by displaying speakers’ names for viewers who are hard ..read more

Just like businesses, video marketing has become the new norm for the nonprofit world as an avenue to promote their organization, boost donor engagement, and raise funds. But nonprofit marketing can be tricky. Nonprofits tend to have smaller budgets and teams than for-profit businesses, which can make competing for attention pretty difficult. Listen, we know that video can feel overwhelming and we know your budget might not stretch far enough to hire a video maker – but it doesn’t have to! With Animoto, you'll be able to make videos a key part of your nonprofit marketing strategy without any ..read more

Now that parents check their children’s assignments on teachers’ homepages and look to Twitter and Facebook for school news, sending home a flyer to advertise school fundraisers may not be enough to catch their attention. Instead, try creating a fundraising video to reach your school community. To get you started, we created a simple checklist with everything you need to make an effective fundraiser video. Take a look: Fundraising video templates First things first, select a template! Here are some of our most popular templates for promoting fundraisers online. Fundraising Explainer youtube:ht ..read more

We all love a free bagel and round-table icebreaker game, but now that many businesses have gone hybrid, there has to be another way to onboard and engage your employees. According to a study by the Wynhurst Group, when employees go through a structured onboarding process, they are 58% more likely to stay with the organization for three years. Now, thanks to digital onboarding tools, onboarding programs are more scalable and engaging than ever. Remote onboarding isn’t just for remote employees – it’s for any employee or customer who needs a seamless and engaging introduction to your company. S ..read more

So you just finished your video but you think something is missing. Captions can be your secret weapon for unlocking wider engagement and making your content accessible to everyone. Whether you're a beginner or a pro looking for a quick solution, we’ll show you how to add captions to your videos step by step. Why add captions to your videos Adding captions to your videos has benefits for both you and your viewers. And they’re easy to add! Here are some of the benefits you can reap by captioning your videos. Boost accessibility, reach, and inclusivity: Captions make your videos more accessibl ..read more

Whether you’re new to real estate video marketing or you’re just looking for new inspiration, we’ve got you covered. We’ve compiled 17 real estate ideas that you can bring to life through video! We’ve also given you real estate video examples for inspiration, and templates that’ll make it easy for you to get started. According to Inman, real estate listings that include video see a whopping 403% increase in listing inquiries. As these videos draw in new home buyers, boost your social algorithm, and increase inquiries, they’re also working to build trust and showcase your brand. Simply put, if ..read more

Father’s Day is coming up fast, and it’s never too early to let gift-givers know about Dad’s day deals. In 2023, shoppers are expected to spend about $174 on Father's Day gifts. Whether you’re promoting a Dads-only deal, sharing a seasonal sale, or just want to say Happy Father’s Day to your customers, make your message unique with video. Need a little video inspiration? Take a look at these five ways you can create Father’s Day content for your business with just a few clicks. Share your deal, make the sale If you’re running a sale targeting Father’s Day gift-givers, sharing a video ad can h ..read more

Now that Mother’s Day has passed, it’s time to think about what to do to celebrate Dad on Father’s Day. Video makes for a heartfelt and easy gift that can be customized for any kind of dad. If you’re planning to make a video for the fathers in your life–whether he’s your children’s father, your own dad, or maybe a man who’s been the father figure in your life–here are our top father's day songs that can help set the right tone. Top songs for Father's Day videos animoto:https://animoto.com/play/07SZEGbEcA17f6H4pkQM3w “The Story Unfolds (Instrumental)” by Dan Phillipson “Daddy's Broken Down Ca ..read more

Did you know that in 2023, sales teams created nearly as many videos as the marketing team. Why? They needed to find a way to connect with and educate their teams, and video was the perfect sales enablement tool to do it. As sales teams become more and more distributed, providing timely and memorable trainings gets even harder. Only about 37% of internal emails are actually read, meaning your message likely isn’t making it through. So instead of gathering teams in person or sending more forgettable emails, sales teams use video to streamline their sales enablement programs and provide their t ..read more

Looking for a quick win for your charity? You couldn’t be in a better place! In this blog, we’ll break down 11 easy fundraising ideas for charity and nonprofits that you can put together with minimal resources. Some of these fundraising initiatives are tried and true favorites, but you’re sure to find some innovative ideas you can put into practice today. Let’s dive in! youtube:https://www.youtube.com/watch?v=iY1CHupIkJs Online fundraising ideas 1. Engaging fundraising videos Today, raising money for charity is done primarily online through crowdsourcing platforms and social media campaigns. T ..read more