Skimlinks Q&A: Affiliate Peak Shopping Strategies
Rakuten Advertising Blog
by Rhiannon Farrar
1w ago
Following a successful networking event in London last week, we sat down with Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on what you need to know to plan for the 2024 peak shopping period ..read more
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Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel
Rakuten Advertising Blog
by Susan Saephanh
2w ago
Brands can’t succeed in today’s business climate without capitalizing on every opportunity for growth. We need to deploy integrated approaches that impact the full funnel – influencing impact at every step of the customer journey. But what happens if your prospects and customers get lost on the way to conversion? What if they stop progressing toward purchase ..read more
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Navigating GA4: Updated Insights for Affiliate Advertisers
Rakuten Advertising Blog
by Rakuten Advertising
2w ago
Since our last post on GA4's implications for affiliate marketing, we’ve continued investigating and adapting to the evolving landscape of attribution models. Our latest findings reveal nuances in how GA4 processes sessions and events, significantly impacting how affiliate conversions are credited. This update delves into these discoveries and offers actionable advice for advertisers navigating this new reality ..read more
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Rakuten Optimism 2024 | Official Highlights
Rakuten Advertising Blog
by Rakuten Advertising
3w ago
Rakuten International's Optimism event, held in sunny Carlsbad, California, marked a triumphant return with nearly 1,000 global attendees. This year's theme, "Fueling Meaningful Connections," was brought to life through a series of engaging panels, keynote speeches, and networking opportunities. The event celebrated the best in affiliate marketing, offering insights and innovations from industry leaders and fostering powerful partnerships across the globe ..read more
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Time to Fix Your Buying Funnel #3: The Funky Hourglass Funnel
Rakuten Advertising Blog
by Susan Saephanh
1M ago
This is the third post in our “Time to Fix Your Funnel” series that identifies ways to help partnership marketers improve program performance. In the competitive world of affiliate advertising, a brand's success hinges on a program that guides customers seamlessly from awareness to purchase ..read more
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How to get your reporting API Key for Advertisers
Rakuten Advertising Blog
by Susan Saephanh
1M ago
Step-by-Step Guide for Advertisers to Obtain Reporting API Key ..read more
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Google Spam Update and Its Impact on Affiliate Marketing
Rakuten Advertising Blog
by Rhiannon Farrar
1M ago
The recent update to Google’s Site Reputation Abuse Policy is set to shake up how consumers interact and engage with Voucher and Coupon sites. In this post, we examine the changes and their impact on affiliate marketing ..read more
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Time to Fix Your Buying Funnel #2: The Clogged Sink Funnel
Rakuten Advertising Blog
by Susan Saephanh
1M ago
This is the second post in our “Time to Fix Your Funnel” blog series on strategies for partnership leaders to drive more growth through full-funnel affiliate programs. Affiliate marketing success relies on a smooth customer journey from awareness to purchase. Brands increasingly find value in affiliates that can impact every stage of this journey, not just the final sale ..read more
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Time to Fix Your Affiliate Buying Funnel #1:  The “Blown Out Umbrella”
Rakuten Advertising Blog
by Susan Saephanh
2M ago
In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now ..read more
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Publisher Spotlight: Linkby
Rakuten Advertising Blog
by Rakuten Advertising
2M ago
Linkby is a market-first ad tech platform for publishers and advertisers. Read our latest spotlight and hear first-hand how Linkby is helping brands optimize PR alongside the affiliate channel to deliver outstanding results for brands ..read more
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