Nearly 200 revamped guest rooms and a refreshed ground-level bar are just a preview of more improvements to come to 225 Powell St., where the former Villa Florence Union Square has reopened under new owners as The Barnes. By Alex Barreira  –  Staff Reporter, San Francisco Business Times Jan 5, 2023 Updated Jan 5, 2023, 3:11pm PST Listen to this article     5 min San Francisco’s former Villa Florence Union Square hotel at 225 Powell St. has quietly reopened to guests with a new look and new flag under its new owners. Now dubbed The Bar ..read more

Lack of International, Business Travel Is Holding the Market Back By Trevor Simpson Hotel News Now December 20, 2022 | 8:08 AM The San Francisco market had positive growth in occupancy, average daily rate and revenue per available room in 2022, but still remains significantly behind its peers on the top 25 market list and its pre-pandemic levels from 2019. According to data from STR, CoStar’s hospitality analytics firm, San Francisco in 2022 — through November — had an occupancy of 64.7%, an ADR of $208.96 and a RevPAR of $138.18, all stark improvements compared to 2021 levels but a sharp ..read more

IRVING, TX — October 25, 2022 — SPIRE Hospitality, a nationally recognized third-party hotel management company, has appointed Anna Stone as director of marketing and development of The Grove Resort and Water Park Orlando in Orlando, FL, and John Schilling as regional managing director of DoubleTree by Hilton Hotel Nashville Downtown in Nashville, Tenn. and The Grove Resort and Water Park Orlando. Stone has led the sales and marketing efforts of multiple brands in focused- and full-service properties across the country. Most recently, she was with SPIRE Hospitality as the director of sales and ..read more

The transition from the summer to fall travel seasons has been different than in past years, according to some U.S. hoteliers, who are adjusting strategies for selling hotel rooms to meet the new demand. Theresa Hajko, regional director of revenue management at third-party management company Spire Hospitality, said demand across the Spire’s hotels dipped in the last two weeks of August and first week of September. Hajko said this drop felt bigger than in previous years, possibly due to a greater volume of students going back to school in-person. Read More >> ..read more

Hotel Business VP, Content & Partnerships Christina Trauthwein sits down with Shozib Khan, VP, hotel performance and analytics, SPIRE Hospitality, to talk about data strategy and some challenges properties face when accessing hotel performance. Click here to watch the interview ..read more

Beachy boutique hotel is the newest in Hilton’s line of unique independent hotels. SANTA BARBARA, Calif., August 9, 2022 — The charming beach chic Leta Hotel in Santa Barbara is now a Tapestry Collection by Hilton hotel. Earlier this year, AWH Partners purchased the property with Spire Hospitality as the new management company. This elevated historic hotel rooted in the California vibe and beach culture of Santa Barbara underwent significant investment to refresh the guest experience, creating a perfect escape for work and play. The158-room Leta Hotel is ideally located in Goleta and is prized ..read more

IRVING, TX— July6, 2022 —Spire Hospitality, a nationally recognized third-party hotel management company, has assumed management of the resort operations for The Grove Resort & Water Park, an upscale family resort located on 106 acres near Orlando, FL.   The Grove Resort & Water Park consists of 878 two- and three-bedroom condominiums, nearly all enrolled in the property’s rental management program. The property has four food and beverage outlets, a seven-acre water park, three full-sized swimming pools, a full-service spa, a meeting center with 6,000 square feet of meeting space ..read more

Facebook and Instagram Remain Key for Hotel Marketing The marketing landscape has drastically changed in recent years, due in large part to the popularity of social media. Hotels across the United States have picked up on the trend, tailoring their marketing strategies around online platforms such as Facebook, Instagram and TikTok. “Over the past few years, in my opinion, it’s revolutionized the way we have to do our brands’ marketing,” said Sarah Crowe, corporate director of marketing and communications at Twenty Four Seven Hotels. “It’s fundamentally changed the way we connect on a persona ..read more

In the two years since the start of the global COVID-19 pandemic, the U.S. hotel industry has made significant progress toward recovery. U.S. hotels recaptured 83 percent of pre-pandemic RevPAR levels in 2021, and are expected to surpass the pre-pandemic comparable in 2023 on a nominal basis, according to STR and Tourism Economics’ latest forecast released earlier this year. Occupancy will likely exceed 2019 levels next year as well. Amid this resurgence in demand and revenues, hoteliers are looking to strategically position their assets and align themselves with the right partners to make ..read more

The Beachy Boutique Hotel is Catching a Renaissance Wave SANTA BARBARA, Calif., Feb. 15, 2022 — The charming beach chic Goodland hotel in Santa Barbara is catching a wave of investment and a renaissance under its new name, “The Leta”. AWH Partners has purchased the property and Spire Hospitality is the new management company of this landmark property formerly known as the Kimpton Goodland. This beachy boutique hotel is now named the “The Leta” (a nod to the city of Goleta in Santa Barbara county).  “The Leta is an elevated historic hotel rooted in the California vibe and beach culture ..read more