Setting the Scene Year-round balmy weather; magnificent scenery; cultural attractions from UNESCO sites to cobbled streets and the historic, whitewashed buildings of centuries past. Few island destinations offer the range of spectacular natural landscapes, unique architecture, and colorful traditions that these popular Spanish isles do, just off the northwest coast of Africa. The Challenge By early 2022, following two years of pandemic-related travel restrictions, tourism to the Canary Islands had dramatically fallen off, but the travel industry worldwide had swung into full recovery mode. Spa ..read more

Social media is a powerful channel to connect with hotel guests and new audiences to increase awareness of a property and to boost direct bookings. This article will provide an overview of social media marketing for hotels, including how to get started, different strategies to use, and how to approach each specific platform. Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights. What is hotel social media marketing? Social media is an online form of communication that allow ..read more

The Basics of GDS Advertising for Hotels Hoteliers that sell available rooms on global distribution systems (GDSs), the leading booking channel for travel agents, can take additional actions to better showcase their offerings across platforms. To remain top-of-mind among travel agents, and therefore their customers, properties can carry out Hotel GDS advertising to raise brand awareness, maximize their exposure, and generate incremental bookings. Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends ..read more

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work? The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website or Brand.com. Here we will explore how an effective e-commerce strategy should begin with positioning your hotel’s website on online search engines to win more visibility and maximize direct booking revenue. Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights. What is hotel SEO ..read more

The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed to renewing travel by pursuing sustainable growth for our clients using a full suite of advertising solutions that allow travel providers to better connect with and target their respective audiences. Available as Amadeus Media Solutions, our unique set of services helps the travel industry reach travelers and travel sellers thanks to innovative omni-channel marketing strategies across digital, soci ..read more

The combination of forward-looking market insights will produce the industry’s most accurate view of worldwide air, hotel, and alternative accommodations bookings.   January 12, 2023 – As travel trends continue to evolve, so have the lodging options available to travelers. From hotels to short-term rentals, travelers have more choices than ever. For hoteliers, property managers, and tourism organizations trying to understand what’s happening in their market and how they are performing against their competitive set, a full picture of accommodation bookings and air traffic is necessary to m ..read more

As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry. Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the first time since 2019. Take a look back at some of our major highlights as we helped hospitality organizations acquire, service, and retain guests using the industry’s most comprehensive portfolio of solutions. Sales & Catering, Service Optimization and Reservations The Delphi nam ..read more

Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips   This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide hotel occupancy rates surged above pre-pandemic levels for the first time since 2019. Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on global distribution systems (GDSs) for corporate travel ..read more

Originally published to the Amadeus newsroom The global hotel chain exclusively recommends the use of Demand360®, Agency360®, and RevenueStrategy360™ across its portfolio to help both corporate colleagues and hoteliers gain market insights to drive demand and revenue.   December 8, 2022 – As travel continues to recover around the world, hotel operators need to remain agile and capture demand. To effectively prioritize time, resources, and staffing, as well as optimize revenue management, it is vital to have access to comprehensive, timely, and forward-looking business intelligence data. T ..read more

Originally published to Hospitality Net    By Paul Barron, EVP Marketing, Partnerships & Commercial Operations, Hospitality, Amadeus   2022 is quickly drawing to a close – a year of evolution within the hospitality industry as restrictions have lifted and travel worldwide has surged back after more than two years of uncertainty. As demand for travel continues on a positive trajectory, travelers have high expectations for their long-awaited trips and expect hotels to provide smoother, cleaner, and more meaningful stays. What will global travel look like in 2023, and how will ..read more