Have you ever wondered why some people seem to have a magic wand that turns their ambitions into achievements… While others seem to tread water? The trick, it turns out, isn’t magic at all – it’s all about setting the right goals. But how do you distinguish a goal that catapults you to success from one that falls by the wayside? Let’s dive into the world of goal setting and discover frameworks that can transform the mundane into the exceptional. And with that, I’ll show you the strategies that differentiate the high achievers from the dreamers. Ready? Let’s nerd out and dive in! Key Takea ..read more

I’ll admit… For the last ten years, I neglected to build a personal brand. I always thought it was silly. Why spend time building a personal brand? It’s stupid…(or so I thought). I thought “Personal branding” was reserved for: Show offs Wannabees Attention seekers 22-year-olds trying to “make it.” YouTuber’s That was until I started to learn the power of a personal brand. I found out that I was SO wrong. This newsletter is meant for people who’ve been neglecting their personal brand. Trust me, there are too many benefits to ignore. I wish I would have started building a personal brand ten ..read more

Have you ever been tripped up in a sales call with… An objection?! How could someone NOT want your offer?! After all, it’s the best offer on the planet (because it’s yours)! Don’t worry, we’ve all been there. Objections in sales are inevitable. They often leave us discouraged and unsure of our product or service. However, objections can be good (more on this later). In this issue, we will make you an object-handling wizard. Are you smelling what I’m selling? If so, let’s nerd out and dive in. Key Takeaways Getting in front of objections is essential to overcoming them. There are severa ..read more

In 2023, I more than DOUBLED my email open rates & click rates.   The strategy I used is simple but often overlooked. I cleaned my list! If your email list suffers from low open rates, click rates, and high bounce rates, it’s time to take action. Cleaning your list will help you deliver more emails to an engaged audience. You know what that means! Yes, more leads. Let’s dive in! Key Takeaways Cleaning your list increases open rates. Cleaning your list increases click rates. Cleaning your list increases engagement rates. I show you my step by step process for re-engaging subs ..read more

Did you know that 9/10 business owners aren’t EEATING? You heard me right. They aren’t optimizing their site for Google’s Quality Rater Guidelines! After selling my SEO agency, I’m here to set the record straight.  Why does that even matter?! In plane English: E-E-A-T = Higher Rankings = More Leads = Mroe $$$ I’m excited to dive in and show you how to E-E-A-T! Key Takeaways How to show experience on your site. How to show expertise on your site. How to ensure your site is an authority in your niche. How to ensure your site is trustworthy. What is Google E-E-A-T? The concept ..read more

Today, I’m giving you a free sales rep. And this sales rep never gets tired, he never eats, and you don’t have to pay him. BOOM! How sweet does that sound? No, I’m not talking about a cyborg. I’m talking about an email nurturing campaign! If you’re not nurturing your prospects, you’re missing out on the holy grail of automation techniques. But don’t worry, I’m here to help. Let’s nerd out and dive in! Key Takeaways Lead nurturing campaigns help you automate deal flow. Lead nurturing campaigns, when set up right, will help build your brand. A great lead nurturing campaign starts with gr ..read more

Is your sales team struggling to offer personalized, one-of-a-kind shopping experiences? Are your customer retention and satisfaction rates suffering?  Don’t worry if this sounds like your situation (I’m here to help!). Countless small business owners need help finding the best-suited sales approach! Hi, my name is AJ! After selling my business for multiple seven figures, I made it my mission to help other entrepreneurs!  Running a successful business taught me several things, including the importance of tailored sales approaches like account-base ..read more

Is your company’s sales process struggling? Do you know whether other sales methods would be more efficient? If sales are something your team finds challenging, you’re in the right place!  Hi, my name is AJ! I started Small Business Bonfire after selling my company for multiple seven figures.  Our small business sales approach couldn’t keep up as my company grew. However, discovering enterprise sales changed everything! Keep reading to discover if your team should be focusing on enterprise buyers and sales methods!  Key Takeaways ..read more

Are your marketing campaigns ineffective? Does your sales team have a hard time generating leads?  If this sounds like you, your company may be experiencing sales and marketing misalignment. Don’t worry! Several small business owners struggle with this, and I’m here to help you.  Hi, my name is AJ! I started Small Business Bonfire after selling my company for multiple seven figures.  Sales and marketing alignment was one detail that took my company from struggling to booming!  Do you want to experience better customer sati ..read more

Is your sales team missing out on significant revenue streams from large clients? Are you finding it difficult to scale your sales process? These problems are common for small business owners who haven’t discovered B2B (business-to-business) sales, so don’t worry if this sounds like you!  Hi, my name is AJ! After selling my company for multiple seven figures, I launched Small Business Bonfire to help other entrepreneurs find their way! Now, I’m here to guide you through the world of B2B sales and help you understand how it can benefit your small business. K ..read more