There are a few big-name vitamins worth incorporating into your skincare regimen, and vitamin E is right up there at the top of the list. Vitamin E is a multi-tasking hero that nourishes your skin keeping you looking vibrant and healthy. What is Vitamin E? Long story short, vitamin E is a fat-soluble antioxidant. Did you know there are eight different types of vitamin E? The Vitamin E typically used in skincare are tocopherol and tocopheryl acetate which work as antioxidants.  In high enough concentrations, vitamin E can also help preserve the efficacy of your products so you can r ..read more

  Niacinamide is a science-y sounding skincare component that's often overshadowed by trending (and easy to pronounce!) ingredients like CBD. But it's a proven ingredient that boasts numerous benefits and has the clinicals to back up its claims making it well worth incorporating into your skincare regimen. Today we're breaking down this do-it-all hero and, by the end, you might just feel like making niacinamide one of your new favorites. A Multi-Tasking Powerhouse Also known as nicotinamide or niacin, niacinamide is one of the two major forms of vitamin B3. This essential nutrient can be ..read more

Trends are quick to come and go but this pretty, flushed makeup trend is one that’s here to stay. First seen on Hailey Bieber and now blowing up on TikTok and Instagram, it’s basically all about blush, a peachy highlight, and a spattering of freckles. Here’s how to create the strawberry makeup look. Strawberry Makeup Tutorial Step 1: Skin Bieber kicked things off with a light application of bronzer to the tops of cheekbones and into her hairline, followed by a touch of concealer here and there. If you need a little more coverage we suggest applying a light layer of ORIGINAL PURE SERUM Radiant ..read more

Tinted moisturizer is one of those hard-working, versatile, suits-all makeup items that no one should be without. And while they are very straight forward to use – just dot on and blend – there are some easy expert hacks that will take your result up a notch. The first thing you need to know about tinted moisturizer is they are not all made equal. Most will bridge the gap between skincare and makeup, bring more hydration than your typical foundation, and a dose of pigment to your skincare, but the skin-loving benefits can vary greatly. We call bareMinerals Complexion Rescue Tinted Moisturizer ..read more

  Walk into any dermatologist's office and one of the first things they'll ask is, "Are you wearing an SPF every day?" Not only does sun protection ward off signs of premature aging, including wrinkles, collagen depletion and sunspots, but it's your skin's #1 defense against skin cancer. Interestingly, SPF is a relatively modern invention; it wasn't until the 1950s that we really saw usable products. It's come a long way since then, and today we have access to many sophisticated formulations. So, what's zinc oxide's place in the world of SPF and what is zinc oxide used for in makeup? Let ..read more

Navigating the beauty world is all fun and games until you run across a phrase that makes you stop in your tracks. One that easily makes the list is non-comedogenic, which is basically dermatologist slang for 'won't cause breakouts.' Though commonly associated with skincare products, there's also non-comedogenic makeup. To learn more about what qualifies as non-comedogenic, why you might be getting breakouts from makeup, and how acne and makeup don't always have to butt heads, keep reading. We're also sharing some of our favorite non-comedogenic makeup options below to help you get glowing. Wh ..read more

Even though we'd never pass up a hearty slice, avocado isn't just for toast! This beloved green fruit is loaded up with skin-protecting antioxidants, incredible anti-inflammatory qualities, and fatty acids that help keep your skin looking and feeling supple, hydrated, and gorgeous. True to our nature-first ethos here at bareMinerals, avocado is a shining ingredient in our Mineralist Lasting Eyeliner. We're excited to tell you all about this creamy, clean, vegan formulation, but let's first take a minute to discuss the wonders of avocado as a skincare ingredient.   Skincare Benefits ..read more

If you're here, chances are you already know (and love) MINERAL VEIL Loose Setting Powder. It's a cult-favorite for a reason, beloved for its weightless formula that sets and extends makeup wear while reducing the look of pores. Essentially, it's the best setting powder for photo-ready skin. Fans of our iconic MINERAL VEIL have long been clamoring for an on-the-go version of the best face powder they've ever tried. And finally, we've developed a portable pressed option that packs even more skin-improving benefits into a convenient compact complete with a puff applicator for easy touch-ups wher ..read more

A petite, juicy, bright orange berry that grows in clusters along the water, sea buckthorn is a prized skincare ingredient heralded for its antioxidants and omega fatty acids. We use this beloved, sustainably sourced oil in our MINERALIST Lip Gloss-Balm, and it's also a hero in our new MINERALIST Eyeshadow Palettes. To help you better understand all its skincare benefits (yes, even in our makeup!), we're doing a deep dive into this natural ingredient, complete with dermatologist insight. What is Sea Buckthorn Oil? Though you might assume the sea buckthorn plant grows in the sea itself, it actu ..read more

  When you think of bareMinerals, you think of clean beauty. It's that simple. Since 1995, we've been creating formulas with good-for-skin ingredients without ever compromising on performance. It all started with our 5-ingredient ORIGINAL Loose Mineral Foundation, but since then, we've applied our clean philosophy to an ever-growing array of nourishing yet high-performing makeup and skincare products. Here's how we do it: when we know they can improve the quality of a formulation, we carefully select clean synthetics that work in harmony with our naturally derived ingredients. All of our ..read more