Top 8 Shows for Women Conquer Business in 2022 0:00 Music and Intro 0:57 The Women Conquer Business Mission 2:19 Top 8 Best and Most Popular Shows of 2022 8:54 Quips and Quotes 20:28 Our funniest moments from 2022 28:39 Looking ahead to 2023 Connect with Us Podcast Production Podcast hosting: Captivate* (affiliate link) Livestream: StreamYard* (Shelley's referral link) Music: Uppbeat.io Connect with Jen Brought to you by Women Conquer Business Connect with Jen McFarland Women Conquer Business marketing consultancy Connect with Shelley Engineered by AGK Media Stud ..read more

Using AppSumo to Save Marketing Costs On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses. A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai. We cover the vetting process for AppSumo Select products and general recomme ..read more

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen Sources: Word of the Year Metaverse, Oxford English Dictionary (second place) Gaslighting, Meriam Webster Jen's appearances on Liz's podcast, Word of the Week: Unfeigned Sanguine This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp ..read more

Persuasive Copy Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action. However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK! This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts. Related Episode: Storytelling with Senta Scarborough Key Insights P ..read more

Collaborating on a Product Bundle Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences. This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign. Key Insight The number one thing that's working is email, talking old school, it still works ..read more

Curiosity Improves Your Business Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress. Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message. Related Episode: Curiosity and Imperfect Action R ..read more

Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky. Special Edition Gratitude Episode Gratitude: a yearlong celebration Gratitude improves your attitude How to get started with gratitude in your marketing Why gratefulness makes us all better Related Episode: The Power of Gratitude. Related blog post: Why Gratitude is Incredibly Important. Key Insights You feel a lot more gratitude for what you do have and where you're going, and also urgency about where you wan ..read more

Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started. Product Ladders: Something for Everyone A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages. How do you get started building a product ladder? Join Jen and Shelley as they discuss how they are buildin ..read more

Learn the power of generating leads by creating the perfect opt-in. What's the Perfect Opt-In? The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached. But how do we get them to sign up? We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them ..read more

Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue. Follow Me, Chicken, I have the Corn Do you have marketing FOMO? Shiny object syndrome? Marketing changes Every.Single.Day. AND, it's easy to forget the power of PATIENCE in marketing. If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business). Words of Wisdom As business owners, we have to be willing to stand our ground and say, 'This is what I stand for. Th ..read more