The Importance of Comprehensive Ethics Policies
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
2w ago
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) How to get ahead of AI ethics challenges ..read more
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People Are Not Props – Christie Goodman
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
2M ago
Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively advance social justice issues  ..read more
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How to Build Trust Ethically and Effectively
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
3M ago
Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build trust 3) What to do when employees, clients and partners break your trust ..read more
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The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
3M ago
In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more ..read more
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We need to tell the hard truths – Ed Harrison
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
4M ago
Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and training ..read more
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How to Conduct PR Research Ethically – Marcia DiStaso
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
5M ago
This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR ..read more
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What should you do when you think you received an unlawful order?
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
6M ago
Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thing many PR pros are forgetting to do 3) How far do you need to dig before deciding something is true ..read more
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What to do when PR Pros accidentally spread misinformation
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
6M ago
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change their definition of media ..read more
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The Ethical Implications of Blurred Lines – Cheryll Forsatz
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
7M ago
Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:  1) The ethical implications of blurred lines 2) Influencer ethics and disclosure 3) Ethics and AI ..read more
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How Much Human Agency Do We Require in Public Relations? – Ant Cousins
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
by Mark McClennan
8M ago
This week, Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI ..read more
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