Easy Makeup Routine? Look No Further
Prime Women » Beauty & Fashion
by Kelsey Titlow
1w ago
The no-makeup-makeup is back. New products abound that are natural-looking, lightweight, and undetectable that enhance without overpowering. Pinterest has even coined a new term for the easy makeup routine, “skinimalism”. It’s that happy medium between minimal makeup and bare skin. And let’s face it, after a certain age, our skin does not look so good bare. The great thing about tints is the pigment doesn’t collect in fine lines, making them perfect for mature skin. They are also easy to apply and forgiving for all skin types. Tinted Moisturizers for Every Skin Type Complexion Rescue Tinted Mo ..read more
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Gorgeous Hairstyles For Women Over 60
Prime Women » Beauty & Fashion
by Prime Women
1w ago
Hairstyles for women over 60 encompass a diverse range of options that celebrate maturity while remaining stylish and flattering. Many women in this age group prefer low-maintenance styles that enhance their natural beauty. Shorter cuts, such as French or graduated bobs, are popular choices, providing ease of styling and a youthful appearance. These cuts can be customized with layers or textured finishes to add volume and movement. For those who prefer longer hair, shoulder-length or layered hairstyles offer versatility and elegance. Soft layers can help frame the face and add dimension to the ..read more
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Are Neck Creams Really Necessary?
Prime Women » Beauty & Fashion
by Prime Women
1w ago
When I turned sixty years old, I decided my skin routine needed a boost. Dry skin and aging were teaming up against me, and unavoidable lines appeared more prominent on my face and neck. I’ve always been conscientious about using a facial moisturizer, and most of the time, I applied that same moisturizer on my neck. Rather than purchasing an additional moisturizer just to address my neck wrinkles, I went for convenience. What I didn’t realize is that the skin around your neck can show aging even more so than your face will. According to Dr. Anjali Mahto, consultant dermatologist at t ..read more
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Put Some Spring in Your Step with the Season’s Must-Haves
Prime Women » Beauty & Fashion
by Bonny Osterhage
1w ago
Spring has sprung, and it’s time for you to take a cue from Mother Nature and lighten and brighten up. Warm up to bold colors, fun prints, and styles that range from boho to beachy, preppy to “Palm Royale.” If you’re unsure how to make your wardrobe spring to life, the best place to start is by going through your closet and doing a little spring cleaning. Once you’ve eliminated those pieces that are dated, no longer fit, or don’t bring you joy, fill in the blanks with items that are sure to put a little spring in your step. Take A Bow Bows are back in a big way and tie any outfit together beau ..read more
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Could Biomimetic Skincare Be Your Skin’s Best Ally? Meet the Smart Skincare
Prime Women » Beauty & Fashion
by Guest Author
1w ago
What if your skincare could intuitively understand your skin’s needs? And your skincare products were as efficient as nature itself? That’s the captivating world of biomimetics — a realm where skincare meets innovation inspired directly by the body’s natural processes. So, What’s Biomimetic Skincare? Our skin is inherently equipped with mechanisms to hydrate itself, shield against pollutants, produce protective oils, and defend against environmental stressors. Biomimetic skincare taps into this natural genius by incorporating ingredients our bodies produce or obtain from our diets. These ingr ..read more
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Shop Sensational Spring Fashion at QVC
Prime Women » Beauty & Fashion
by Leslie Hughes
3w ago
Presented by QVC. *Price at the time of publishing is subject to change. Prime Women is not responsible for content on external websites. Ah, spring! The season of renewal, blossoming flowers, and a chance to shed the heavy layers of winter. As the days lengthen and the sun warms our skin, it’s natural to crave a refresh in our wardrobes too. But for many women over 50, navigating fast-changing trends can feel overwhelming. Fear not, because QVC is here! QVC is the one-stop shop for all those lovely ladies looking for a fresh new springtime wardrobe. Their new Spring/Easter collection is so ex ..read more
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4 Flattering Short Hairstyles for Women Over 50
Prime Women » Beauty & Fashion
by Savannah Sher
3w ago
We’re always searching for ways to make our look more low maintenance and as hot as it’s been, trying to cool off however we can. One of the biggest time consumers in my daily routine is my hair, which I’ve worn a bit longer for the past few years. I’ve been considering going with a shorter ‘do and have looked into the various styles to see which would work best for me.  A shorter haircut can end up saving you lots of time that you’d usually spend styling and can also look incredibly chic (think Jamie Lee Curtis haircut). While you may be interested in this season’s hottest color trends ..read more
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Relief Is Here – The Best Moisturizers for Rosacea
Prime Women » Beauty & Fashion
by Allison Wheeler
1M ago
If you have rosacea, you know how tricky it can be to find makeup and skincare products that don’t make it worse. This common condition, characterized by persistent redness, can make shopping for products quite a chore. Let’s chat about skincare ingredients that help battle the redness and discomfort, products that can make it worse, and the best moisturizers for rosacea. How To Shop For Moisturizers When You Have Rosacea Rosacea is an inflammatory skin condition, so you’ll want to opt for gentle skincare products with SPF. Because your skin is sensitive, it’s even more important to protect it ..read more
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Stylish Ways to Wear Athleisure Outside of the Studio
Prime Women » Beauty & Fashion
by Barbara Khan
1M ago
Working women have always been stuck in a sea of stiff dress pants and business suits, but the athleisure market has changed all of that. It’s grown from a sea of yoga pants and people on a busy schedule to something that offers both style and functionality. In fact, global athleisure sales are expected to reach over $244 billion by the end of 2024. Athleisure: Everyone Is Doing It Major box stores have caught onto the growing demand for comfortable clothes, along with other popular name brands. Target’s Joy Lab offers fun basics in an array of patterns and fabrics, along with Walmart’s Avia a ..read more
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The Easiest Ways to Look Younger – Fast!
Prime Women » Beauty & Fashion
by Prime Women
1M ago
Like it or not, we live in a youth-oriented world. Women, in particular, face constant pressure to maintain a youthful appearance as they age. Before searching for the fountain of youth, it’s essential to consider whether we should be so focused on anti-aging. Aging is a natural process we should all embrace, but the desire to look younger persists.  If looking more youthful will give you a confidence boost, consider these tips, which range from simple makeup tricks to more semi-permanent cosmetic procedures. While it may not be possible to turn back the clock, these ideas will give you a ..read more
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