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Taylor and Francis Online » Journal of Business-to-Business Marketing

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The Journal of Business-to-Business Marketing encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving.

Referral Effect in B2B Competitive Marketing - the Ceiling Effect of Referrals -

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Liming Zhao, Chen Ke

1w ago

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The Impact of Anger and Dependence on Supplier Decision-Making

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Benoit Bourguignon, Harold Boeck, Theresa B. Clarke

2w ago

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No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Yongge Niu, Zhangdi Wei, Andy W. Hao, Banggang Wu

2w ago

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Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Fanglan Pang, Qian Yang, Ruifeng Wei

2w ago

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Relationship Quality Between Small and Medium-Sized Enterprise Partners During Threatening Times: The Role of Contact Frequency and Social Exchanges

Taylor and Francis Online » Journal of Business-to-Business Marketing

by N. Leila Trapp, Poul Erik Flyvholm Jørgensen, Gert Tinggaard Svendsen, Line Skov

3w ago

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Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Pham Ngoc Thu Trang, Angelina Nhat Hanh Le, Luc Phan Tan, Julian Ming Sung Cheng

3M ago

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International Industrial Selling: Demands, Resources, and Burnout

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Ryan L. Matthews, Brian N. Rutherford

9M ago

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The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Michael Rodriguez, Stefanie Boyer

9M ago

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Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout

Taylor and Francis Online » Journal of Business-to-Business Marketing

by Emily C. Tanner, Rhett Epler, John F. Tanner

9M ago

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