by Xihan GaoZheng WangYuan GaoRui WangYin Baia Guanghua School of Management, Peking University, Beijing, Chinab School of Management, Shandong University, Jinan, Chinac College of Management and Economics, Tianjin University, Tianjin, China

by Ying HanGuijun ZhuangSchool of Management, Xi’an Jiaotong University, Xi’an, Shaanxi, China

by Thanh Trang BuiDung Quoc ToSchool of International Business – Marketing, University of Economics Ho Chi Minh City, Ho Chi Minh city, Vietnam

by Yong WangHuigang LiangShuwen SunYajiong Xuea School of Business, Xi’an University of Finance and Economics, Xi’an, Chinab Research Center of Modern Enterprise Management, Xi’an University of Finance and Economics, Xi’an, Chinac Fogelman College of Business and Economics, University of Memphis, Memphis, TN, USAd School of Public Administration, Xi’an University of Finance and Economics, Xi’an, Chinae College of Business, East Carolina University, Greenville, NC, USA

by Tony YanMichael R. HymanGrant C. AguirreWenkai Zhoua Global Business Leadership Department, College of St Benedict and St John’s University (CSBSJU), Collegeville, Minnesota, USAb Institute for Marketing Futurology and Philosophy, Las Cruces, New Mexico, USAc Department of Marketing, University of Central Oklahoma, Edmond, Oklahoma, USA

by Michelle Caroline van der MerwePierre MostertTinashe NdoroGöran SvenssonTinashe Chuchua Department of Marketing Management, University of Pretoria, Pretoria, South Africab Department of Marketing Management, College of Business and Economics, Kristiania University College, Oslo, Norway

by Elissar ToufailyTatiana Zalana École de Management Léonard De Vinci, ‘Léonard de Vinci Pôle Universitaire, Paris, Franceb School of Business Administration, American University in Dubai, Dubai, UAE

by Jin Yong ParkChangju Kima School of Business, Konkuk University, Seoul, South Koreab College of Business Administration, Ritsumeikan University, Osaka, Japan

by Xiangqian YuXiang AoYongxiang Wanga Business School, Wenzhou University, Zhejiang, Chinab School of Public Policy and Administration, Nanchang University, Jiangxi, China

by Yanzhe LiuXiaoyu ZhaoTao Wanga Economics and Management School, Wuhan University, Wuhan, Chinab School of business administration, Northeastern University, Shenyang, Chinac Research Center of Organizational Marketing, Wuhan University, Wuhan, China