Brian Ahearn knows a thing or two about persuasion. After a two-decade plus career in sales he started teaching people his techniques. Fast-forward another decade or so and he's a certified Cialdini instructor and author of two books. His first book, Influence People, was declared one of the top 100 all-time books on influence by BookAuthority. His latest book, Persuasive Selling, is focused on insurance agents, but has cross-vertical approaches to help everyone. More than anything, techniques Ahearn teaches help bridge the gap that sometimes exists between marketing and sales. Jason also disc ..read more

Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always has a finger on the pulse of what's new and what's next. Joel joined Digging Deeper to talk about the latest social networking sensation, Clubhouse, and the world of social audio. He and host Jason Falls also dive into what the world of work and digital will look like in a post-COVID world and the potential regulatory impacts if various governments begin poking into the various monopolies at play. See the future of digital and social networ ..read more

If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem. Fishkin is known for founding MOZ. Now he's building an easier path to discovering insights about a given audience, including who influences them, without expensive research. He visited #DiggingDeeper this week to talk about SparkToro and what the future of consumer insights looks like. This episode of Digging Deeper is presented by the ..read more

We’ve talked a lot about the blockchain, NFTs and Web 3.0 on Digging Deeper recently, but there’s a big concern out there over blockchain technology and its carbon footprint. It’s estimated that one Bitcoin transaction uses around 2,100 kilowatt hours. That’s the same energy the average U.S. household uses in 75 days. When the energy source powering the computers that churn out that transaction is non-renewable, more greenhouse gas emissions happen and the environment takes another hit. But Bitcoin is one of hundreds of options for cryptocurrency and blockchain access. And this is where compet ..read more

Jarron Vosburg from JumpCrew says we can do away with the pitch deck. He is disrupting B2B sales and will share his perspective on what we're all doing wrong but may not know it on this episode of #DiggingDeeper. Vosburg is the vice-president of Sales at JumpCrew. That is an acquisition marketing platform company out of Nashville. They’re all about helping you optimize sales. We talk about the pitch deck concept, but also more specifically about how sales and marketing work together, compliment one another and ways they could be structured to optimize both. Some good ideas from Vosburg today o ..read more

Web 3.0 is an exciting new territory to play. But with new territory comes new risk. On this episode of Digging Deeper, we dig deeper into the world of Web 3.0 and conduct our due diligence around the legalities of the Metaverse, NFTs, and Cryptocurrency. Enrico Schaefer from Traverse Legal bills himself as the NFT lawyer. He specializes in consulting and representing clients with a need in technology and intellectual property issues. He’s been doing it for 30 years, so through Web 1.0 and 2.0. He’s now making sure we’re staying out of trouble in Web 3.0. The conversation gets in the weeds a b ..read more

The entrepreneurial spirit can make you a better marketer. That’s the underlying gist of Tim Hines’s new book The Marketing Starter - How an Entrepreneurial Spirit Will Make You a More Savvy Marketer. Hines is a 17-year veteran of the startup marketing world. He's worked at agencies and brands, but always with a marketing-first mindset. He combined the two things he knows best – marketing and startups – into a refreshing and useful new book and outlook on what can make all marketers better. We dive into more about the Marketing Starter mindset on this episode of Digging Deeper. This episode of ..read more

Less than one percent of all advertising agencies are owned by women. Read that again. It's kind of astonishing when you think about it. For Cornett owner Christy Hiler, that's a problem. Today, she launched an effort to do something to close the gender gap in ad agency ownership called Own it. The effort is being cataloged at UntilYouOwnIt.com where female and non-binary agency owners can join and participate in mentorship and other activities to help more women, Own It. Part of the effort for Own It is a new podcast hosted by Hiler herself where she interviews and celebrates the growing numb ..read more

The best coach one can buy is one's self. That is the premise of the new book from David Novak, the former chairman and CEO of Yum! Brands. Yes … that Yum! Brands. Kentucky Fried Chicken, Taco Bell, Long John Silver’s, Pizza Hut. Novak lead the growth of some of the biggest brands in the world at the largest restaurant company in the world for many years. He's been called one of the most influential people in business by Forbes and others. Since his retirement from Yum! Brands , he has been writing and podcasting. You may well know about his incredibly useful podcast called How Leaders Lead. H ..read more

Cornett creative director Jason Majewski joins #DiggingDeeper to discuss a case study in brand storytelling with corporate filmmaker Gary Miller of Eye Level Films and film composer A.J. Hochhalter. The trio are part of the team behind several years worth of Cornett's video production work for UK HealthCare. Majewski led a discussion through the case study of the brand's primary commercial video work. That includes a consistency in storytelling, both visually and sonically, that continue to anchor UK HealthCare's messaging to consumers. This episode of Digging Deeper is brought to yo ..read more