It's a common question that has had many different answers since Facebook advertising first started.  What is the best campaign structure to achieve optimal results? In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more

Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways. In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more

Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket? In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more

When it comes to the pro wrestling business, it simply doesn't exist as it is today without Vince McMahon. With it being Wrestlemania weekend and with his recent interview on the Pat McAfee show, I thought it would be great to compile his lessons in being a great businessman. In this episode, I'll go over what Vince says about negativity, being open to creative input, public perception, and planning the future in real time. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit http ..read more

For the past few months, I've been putting a lot of effort into growing my apparel brand with TikTok ads. There was a lot of failing in the beginning, but now I'm seeing why so many others are adding this platform to both organic and paid efforts. In this episode, I'll share what you should do now no matter if you plan to run ads on TikTok, how I set up my campaigns, and how I approached creative. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com an ..read more

Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white? In this episode, I'll explain when and why it may be useful depending on your circumstances. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more

With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died? In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more

We're back with a new episode and this week we're talking about some of the latest thoughts and strategies going on in the world of Facebook ads. Is it time to start really thinking more about top-of-funnel content and non-conversion-based campaigns? We'll discuss. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more

Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon. In this episode, we'll hear his story about building his gym and brand through pure grit and determination, his early adoption of content marketing, and his utilization of social media to boost his brand ..read more

Would changing how you start your day have an effect on your creativity and productivity? In this episode, I'll share my keys to a successful day and why what you do in the morning is the foundation of success. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service ..read more