Global Economic Outlook 2024.
The Pure Gold Company Blog
by Joshua Saul
2w ago
The global economy affects individual livelihoods in interconnected ways. Its fluctuations can mean more, or less, money in your pocket, it can impact the banks and institutions we use every day, support or hinder the job market and it can directly impact social and political stability wherever you are. So, what is the outlook for 2024? Will we feel richer, safer and more secure, or will we need to find security in more tangible assets like gold? Difference and similarities Sometimes major global events can affect every country, like the inflation surge that was born of the pandemic shortages ..read more
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Gold price leaps 10% in just one month – what happened?
The Pure Gold Company Blog
by Joshua Saul
2w ago
The gold price jumped 10% in March, and continued to rise in April, adding over 16% in the last three months. What happened to the usually sedate, slow, steady increase in the yellow metal? We typically see this kind of leap whenever people fear that political instability is going to tip over into war. It happened when Russia invaded Ukraine and when Iran retaliated so strongly to Israel’s actions it kicked off a similar buying spree as the potential for this to escalate very quickly became apparent. Of course, this is just one reason behind the gold price surge, but it’s a very powerful one ..read more
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Investing in gold through your pension – Why and How
The Pure Gold Company Blog
by Joshua Saul
3w ago
It’s never too late to start saving for your retirement (although sooner is always better). If you’re doing it yourself through a Self Invested Personal Pension (SIPP) you would do well to consider including an allocation of physical gold to add diversity to your portfolio. Physical gold can help to reduce overall risk, can hedge against inflation, reduces counterparty risk, and comes with lucrative tax advantages. As investors approach retirement age, many financial advisers take action to swing the balance of assets in a pension portfolio towards the less volatile or risky end of the scale ..read more
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Client Testimonial: ‘An invaluable partner in my investment journey’
The Pure Gold Company Blog
by Joshua Saul
2M ago
“I am pleased to share my positive experience with The Pure Gold Company regarding my investments in gold. I chose to invest in gold as I believe it to be true sound money that has withstood the test of time over many thousands of years, outlasting numerous currencies that have come and gone.” “The Pure Gold Company has proven to be an invaluable partner in my investment journey. They have been extremely helpful, demonstrating a wealth of knowledge and providing me with the very best advice. Their guidance has been instrumental as I incorporate precious metals as a crucial component of my pen ..read more
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The colour of money – which gold coins should I buy?
The Pure Gold Company Blog
by Joshua Saul
2M ago
Gold coins are one of the most popular forms of gold ownership. They hark back to the days when gold was used as currency, although you can’t spend a Sovereign in Starbucks anymore. So why choose gold coins over gold bars? Why choose gold coins over silver coins? Which coins offer the most investment advantages like flexibility (easy to buy, easy to sell, easy to store) and tax benefits (depending on individual circumstances)? Find out here. Gold Coins vs Gold Bars One of the main differences between gold coins and bars is that bars tend to be bought in larger denominations. Although it is pos ..read more
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LBMA accreditation – Building trust and why it matters
The Pure Gold Company Blog
by Joshua Saul
2M ago
The Pure Gold Company was recently accredited by the London Bullion Market Association as an associate member, and it’s more than just another logo on our website. So, what is the LBMA and why should it matter to our customers? What is the LBMA? The LBMA is the key independent standards agency for gold. It sets and promotes the quality standards for products like gold and silver bullion bars, specifying the purity and appearance of the bars. These standards allow buyers to be assured the gold they purchase is the correct weight and purity, taking the risk out of buying gold. The LBMA accredits ..read more
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Investing your pension lump sum
The Pure Gold Company Blog
by Joshua Saul
2M ago
There was a time not too long ago when we weren’t to be trusted to make important decisions about our own future. The options on what you could do with your pension pot were severely limited, ostensibly to protect us from taking all our pensions out in one go and frittering it away with no thought for a comfortable retirement. Now most of us are in control, and the options are extensive and perhaps daunting. So how should you invest your tax-free pension lump sum, should you decide to take it? The answer is to look for the right balance of assets that are protected from market risk while still ..read more
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What do you do when you’ve maxed out your ISA?
The Pure Gold Company Blog
by Joshua Saul
3M ago
ISA’s will go down in history as one the UK government’s better ideas. Enormously popular with savers, there is currently around £741.6 billion of value squirrelled away in adult ISA accounts. Flexible too, with cash and shares options depending on your appetite for risk and desire for growth. They are almost perfect, in fact. If it wasn’t for that pesky £20K annual investment limit. Luckily, there is another easy-access, tax-free option with a history of consistent growth: Physical Gold What is the ISA appeal and how is gold similar? There are three main types of ISA, each of which ..read more
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Protecting yourself from a digital Armageddon
The Pure Gold Company Blog
by Joshua Saul
4M ago
Anyone who lived through the Y2K bug will remember the panicked expectation that our entire society (but mostly the banking system) would collapse at midnight on 31 December 1999. It didn’t, thankfully, but other cyber threats have caused their share of chaos as the world has moved further and further into the digital metaverse. The latest technology revolution – AI – while promising a cornucopia of efficiencies, comes with an equally fruitful basket of dangers, especially privacy and security concerns.  In a world of known unknowns and unknown unknowns, owning physical gold is one way to ..read more
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Gold demand doubles in 2023 amid inflation and war
The Pure Gold Company Blog
by Joshua Saul
4M ago
Gold investment firm The Pure Gold Company saw a 93% increase in the sale of physical gold bar and coin purchases in 2023 compared to sales in 2022, as clients sought to safeguard the value of their assets against inflation and protect themselves from the impact of geopolitical uncertainty.   CEO Josh Saul said: “The Pure Gold Company asks every client what motivates them in their purchase of physical metal and, interestingly, last year we saw the number of people referring to “a fear of counter-party risk” more than triple (a 327% increase). The counterparti ..read more
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