We are proud to announce that The Pure Gold Company has been recognized by Spear’s as one of the top precious metals advisers for high-net-worth individuals in 2024. This prestigious accolade is a testament to our dedication to providing exceptional service and expertise in the precious metals market. Our journey, led by founder and CEO Josh Saul, spans over 15 years, during which we have honed our skills and developed innovative strategies tailored to the unique needs of high-net-worth individuals. Our primary focus is on helping clients navigate the complexities of gold and silver investment ..read more

In a recent FT Adviser article, The Pure Gold Company reported a significant rise in gold purchases, driven by investor concerns over potential capital gains tax increases. As the new government considers tax reforms, many investors are seeking to protect their assets from possible tax hikes. Josh Saul, CEO of the Pure Gold Company, said: “We’ve seen a 67 per cent increase in investors selling assets such as art, cars and houses in the last six weeks in order to fund their gold and silver purchases, with many saying they have been motivated by the possibility of a potential increase in&nb ..read more

The market reaction to the election has been calm. Labour’s large majority provides political stability and unity, and the ability to enact economic policies efficiently and decisively. So, what is a new Labour government likely to mean for your investments? Why the large majority is important Labour won the largest parliamentary majority in a century, and this means it can push ahead on its plans without needing support from outside the party, and it is also more likely now to remain in power for two terms. This allows ministers to plan for longer-term policies, and importantly so can the res ..read more

Five years ago, we ran a blog on this website called Gold under a Labour government. Back then the political options were a very left of left-wing Jeremy Corbyn or Tory stalwart Boris Johnson, with the polls leaning heavily towards the latter. At the time, we posed the question “What could a Jeremy Corbyn Labour Party election win mean for your investments, from stocks to house prices to gold.” The volatility of the gold price was a reason given for the sale, but in fact over the long term, gold remains a stable investment. For people looking to protect their investments from the vagaries of t ..read more

The Pure Gold Company is one the fastest growing founder-led companies in the UK and is proud to be featured in the FEBE Growth 100 list for 2024. The achievement recognises the rapid growth of the company over the last year, driven by its unique approach to consultative gold investment.  CEO Josh Saul said: “More and more people are turning to tangible commodities like gold and silver to protect their assets from all the risks they see around them. We’ve had years of rampant inflation, huge interest rate rises, international wars and a stagnant economy. It’s hard to know how to grow your ..read more

Gold has a long and venerable history as a serious investment asset, but its allure has inspired some very unusual ‘use cases’. Like the gold toilet, the gold pills that shine up the deposit that goes into the toilet, and even a roll of gold toilet paper to use when you’re done. You can wear it, be buried in it, clean your house with it or even eat a real Wispa gold bar or a gold-covered steak. Find out the strange ways gold has infiltrated modern life. How to steal a golden toilet In 2016, Italian artist Maurizio Cattalan created an 18-carat gold sculpture of a fully functioning toilet. The a ..read more

“Is Silver a good investment?” is a question many of our investors ask. Silver has been venerated as a precious metal for centuries and remains a steadfast staple of investors looking for the stability and long-term growth of a safe-haven asset. And yet it has always had to live in the shadow of its more valuable gold sister metal. While gold is up almost 20% in just three months, silver has gained over 35% in the same time. With broad industrial appeal, and the tendency to rise alongside gold when safe-haven commodities are rising, should we be investing in silver and is it actually silver’s ..read more

The global economy affects individual livelihoods in interconnected ways. Its fluctuations can mean more, or less, money in your pocket, it can impact the banks and institutions we use every day, support or hinder the job market and it can directly impact social and political stability wherever you are. So, what is the outlook for 2024? Will we feel richer, safer and more secure, or will we need to find security in more tangible assets like gold? Difference and similarities Sometimes major global events can affect every country, like the inflation surge that was born of the pandemic shortages ..read more

The gold price jumped 10% in March, and continued to rise in April, adding over 16% in the last three months. What happened to the usually sedate, slow, steady increase in the yellow metal? We typically see this kind of leap whenever people fear that political instability is going to tip over into war. It happened when Russia invaded Ukraine and when Iran retaliated so strongly to Israel’s actions it kicked off a similar buying spree as the potential for this to escalate very quickly became apparent. Of course, this is just one reason behind the gold price surge, but it’s a very powerful one ..read more

It’s never too late to start saving for your retirement (although sooner is always better). If you’re doing it yourself through a Self Invested Personal Pension (SIPP) you would do well to consider including an allocation of physical gold to add diversity to your portfolio. Physical gold can help to reduce overall risk, can hedge against inflation, reduces counterparty risk, and comes with lucrative tax advantages. As investors approach retirement age, many financial advisers take action to swing the balance of assets in a pension portfolio towards the less volatile or risky end of the scale ..read more