What’s the difference between Real Estate photography and AirBNB + VRBO homes? Real estate photos are tactical. They photos more on how big each room is… the bigger the room, the better! AirBNB + VRBO focus on how the room feels… Evoking emotions is the goal. Real estate photography focuses on "Window Pulls." This is typically what our eyes see when we enter a room... Our eyes adjust to see the outside and inside of each room. AirBNB+VRBO photography focuses on bright and airy photography. Usually, with real estate photography, you want people to envision their furniture in your space. With ..read more

Working with a For Sale By Owner (FSBO) is much different than photographing a house for a realtor. Usually, FSBO's are on their own. That's not necessarily a bad thing... depending on how the market is reacting. But it can absolutely feel lonely. And sometimes it helps to have someone make sure it's ready for photos and showings. "Have No Fear! I'm here to help!" But really, there are three things you can do to make your life easier... and mine too. Don't worry. There's nothing scary. Pssssttt... If you want to, you can download the tips here! 1) CLEAR THE CLUTTER We usually keep things on o ..read more

As an AirBNB or VRBO owner, you’ll eventually plateau. It might mean that your calendar is booked to the max. Or you’ve achieved the “Super Host” title. Not to be rude, but you probably don’t need another 5-Star review. There's complimentary bottled water, wine and beer in the fridge... You’re already awesome… But how in the heck do you make more money without adding another property?! Before you throw more money and time into upgrading or renovating something, try using professional photos to increase your rate. I know it sounds nuts. Hear me out. AirBNB says professional photography means y ..read more

*I'm realizing that today falls on April Fool's Day - and that was unintentional. Sorry guys, no jokes or tricks here. Just me being vulnerable. Through talking openly about living with Hashimoto's Disease, I've been able to make great connections and find others who support me. But I don't share all of my medical disabilities with everyone. I don't know anyone who does. Honestly, it's embarrassing. There's nothing worse than feeling like you don't fit in. And it's frustrating that my body fails me at times. During the height of the pandemic (April 2020), I helped the local hospitals, police ..read more

Backyard pools. Blooming flowers. Green grass. Summer living is short-lived in Wisconsin. I feel rushed to get more images for my portfolio. And eventually listings begin to pop up faster than weeds. I’ve received this particular question a few times this year… and I thought I’d write a blog post for other homeowners who are probably wondering the same thing. I will not come take pictures in the summer - even though your garden is in full bloom and your landscaping looks AMAZING - so you can list your house in the fall/winter. Ugh. It hurts my heart to type that. Seriously. The shut down put ..read more

√ You're listing a mini-mansion. √ A homeowner just moved out. √ It's a new construction. There are so many reasons to use virtual staging. And it's much, much easier than trying to move a couch. Virtual staging has truly changed the game for realtors and construction companies alike. For obvious reasons, it's cheaper than renting furniture from a staging company. But, my favorite part, is that you can truly customize any style you want! Modern, classic, contemporary... You name it! The possibilities are endless. Pick something to stand out, like a blue couch, or a tan couch for muted tones ..read more

Hey, Wisconsin. I'm looking at you. Yes, you. I know there's snow out. I know you had to snow blow the driveway today. But I promise, this really is a great time of the year to list! In case you didn't know, in Wisconsin winters, people move slowly. Sure, your house might sit on the market a few weeks longer than in the summer... Low inventory in the winter means that your house will get more foot traffic! Especially since the Packer's football season is done. There's nothing to distract people from a showing on Sunday afternoon! Here's what you can do to get your home ready for a winter list ..read more

A few weeks ago, I officially joined a local HBBA group (HBBA = Helping Businesses Build Associations). I've already made some amazing connections - and valuable ones too! Around the same time I joined, so did The Bank Of Kaukauna. Obviously, the CEO doesn't stop in the meetings, but two amazing reps have joined - Tamara and Jamie! I sat down a few weeks ago and talked with Tamara about a new promotion the bank was running... And it's something I need to share with you! P.S. If you want to purchase a house, you'll need to get a mortgage FIRST before you start looking. Seriously. Don't let your ..read more

Before I begin, I really debated whether or not to post this. And then I realized, I feel like I NEED to post it. If you're a homeowner, you have the authority to tell your realtor to hire a professional photographer. So, here's what I want you to know... Last week, I received the absolute post heartbreaking message on Facebook. The message was pretty nonchalantly - asking how much real estate images would cost. I replied back with a basic list of prices and followed up a day later. What happen next broke my heart. The person I was speaking with wasn't a realtor… But the homeowner. Come to f ..read more

My husband might be of Irish heritage - but I know nothing about the culture. If you’re looking to make something more than “Green Eggs and Ham” for St. Patricks Day, these recipes will get you through the day and kept the Irish vibe. P.S. Chef John is my favorite go-to person for recipes. Some of these might not be “Ireland” authentic. But your tummy will be happy. Breakfast: Scones If you’re looking for a staple European breakfast, the scone is for you. This light, airy recipe has no special ingredients. It’s something you can throw together in 35 min. https://www.allrecipes.com/recipe/22099 ..read more