Using the phone to drive d2c sales - with Jason Weiss
eCommerce on Fire
by Adam Kitchen
2y ago
Hate selling by phone? You’re not alone. But…you could be leaving piles of cash on the table! ? Take it from ?Jason Weiss? Weiss: he's been using the phone as a sales weapon for years. If you’re looking to inject a new revenue stream into your business, you need to listen to this one ..read more
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Headless Commerce: when is it a mistake? with Jason Greenwood
eCommerce on Fire
by Adam Kitchen
2y ago
Everybody's raving about Headless Commerce and how it's transforming the industry before our very eyes. But, should some brands reign in their enthusiasm in their chance to jump on the Headless train? Jason Greenwood will join us to discuss when Headless is a mistake and when you should realistically consider the move for your business ..read more
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Here is why ROAS is BS | Romans Ivanvos - Marketing Masterminds EP 5 ?
eCommerce on Fire
by Adam Kitchen
2y ago
For growing brands, a solid ROAS is a surefire way to tell if your FB ads are working…right? Wrong.? Tune into Marketing Masterminds with Romans Ivanons to discover why focusing on ROAS is a complete waste of time. Understanding this one simple thing will change how you look at FB ads forever. https://riumedia.com ..read more
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Scaling a luxury lamp D2C business with Robbie Nevens @ LampTwist ? EP 34
eCommerce on Fire
by Adam Kitchen
2y ago
For most people, breaking into the luxury market is nothing but a dream. But Robbie Nevens, co-founder of LampTwist, isn’t like most people ? Through intense passion, he and his two co-founders managed to corner the designer lighting market. Tune in to this episode of eCommerce on Fire to discover how he did it and his plans to scale even further! ? https://lamptwist.com/en/ https://www.linkedin.com/in/robbienevens ..read more
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Discounting for eCommerce brands: The Good, The Bad, The Ugly | Christian Hoppe - Marketing Masterminds EP 2
eCommerce on Fire
by Adam Kitchen
2y ago
Take one look at your inbox, and you’ll find no shortage of brands offering discounts. But here’s the truth…?️‍♂️ Discounting can be a cheap trick that not only drains your margins but also damages your brand. Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity ..read more
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Sugar, Spice and Start ups with David Downing EP 27
eCommerce on Fire
by Adam Kitchen
2y ago
Join us speaking with David Downing, the co-founder of ChipMonk Baking, a healthy alternative to a sweet treat. All whilst still being sweet and a treat! ?? After his co-founder Jose's scare with diabetes, David teamed up to create a range of delectable, sugar-free, gluten-free and keto-friendly snacks to delight the masses. ChipMonk Baking has since experienced explosive D2C growth, and David will join us on this episode of eCommerce on Fire to share the strategies that have propelled their expansion ..read more
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SMS Marketing Masterclass with Navin Jain EP 26
eCommerce on Fire
by Adam Kitchen
2y ago
Listen to Klaviyo’s Navin Jain masterclass on SMS Marketing for eCommerce brands. Addressing the following: ? Core SMS automation for your store ? SMS List building strategies ? Creative campaign ideas ? Using SMS harmoniously with email ? Compliance To learn more about marketing strategy and profitability online visit: https://www.magnetmonster.co.uk ..read more
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Books, Bears and Baum - With Justin Baum ? EP 25
eCommerce on Fire
by Adam Kitchen
2y ago
Justin Baum, BEO of ZZZ Bears gives us an insight into how he has created his unique eCommerce store which helps kids sleep at night and supports our everyday heroes. ??‍♂️? Looking into: How to handle time between a full-time job as well as owning an eCommerce platform. Which aspects are more of a struggle than others? Advice to new founders of their very own eCommerce space. Which marketing channels have been the most effective in growing ZZZ Bears? From children's books to creative director come CEO of his own online store, Justin's background is extremely colourful and insigh ..read more
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Experimentation & CRO strategies for eCommerce Brands with Jeremy Epperson
eCommerce on Fire
by Adam Kitchen
2y ago
Jeremy Epperson has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups. A master at his craft and always learning, Jeremy is going to share all his knowledge on his 6 core pillars of successful CRO programs for eCommerce brands and stores, as well as why so many experimentation programs fail - and what to do to prevent that. Experimentation has the ability to rapidly transform businesses and drive exponential growth. If you'd like to learn more about Jeremy's work, be sure to check out his company: https://www.conversi ..read more
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Retention Marketing Fundamentals for brands with Alex McEachern
eCommerce on Fire
by Adam Kitchen
2y ago
Alex McEachern is a retention enthusiast that heads brand marketing at Loop Returns. Before that, he spent time helping grow Smile.io's industry-leading loyalty software and even owned his own Shopify store! He'll be talking about retention marketing fundamentals, how to craft a successful loyalty program, as well as how to use returns to your advantage in eCommerce ..read more
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