In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience.  In this episode, we will cover how to build trust by:  Getting customers to share your brand  Increasing your engagement  Posting ..read more

Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months.    In this episode we will cover:  How she got started in the eCommerce world at a young age  An insight into her repeatable eCommerce formula   Tips fo ..read more

Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.   In this episode we will cover:  Anna’s journey and how she has turned the business into what it is to ..read more

Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business.  In this episode we will cover:  What TikTok Ads are all about and how they are set up   Recommendations based on my own learnings and testing with clients   The type of objectives and minimum budget to expect  The type of audience targeting you can use with TikTok Ads  Why I recommend Spark Ad ..read more

Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia’s most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today’s episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability.   In today's episode we will cover:  Paul’s journey into the e-commerce space  Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin  What Paul saw happen with those businesses who did suddenly skyrocket during COVI ..read more

On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business.   In this episode we will cover:  How Jessie started out in digital marketing and what led her to start her own agency  The email marketing essentials   Email marketing flows you need to ensure you ..read more

Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners and entrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer.  In today's episode we will cover:  What the Female Startup Club is and how it was founded  H ..read more

Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential!   In this episode we will cover:  Why Kirsty became a Virtual Assistant and how it all happened  What is a Virtual Assistant and what can they help with  The difference between a Virtual Assistant vs an intern or junior   Discuss the day-to-day tasks Kirsty assist ..read more

Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way.  In this episode we cover:  Why strategy is everything  The importance of having several ad creatives   Scaling ad-spend slowly is recommended  Why you shouldn’t change ads for the sake of it  Facebook support isn’t as supportive as you think  The importance of having a multi-platform ad strategy&nb ..read more

Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more. Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023.   In this episode we will cover:  Arielle’s career progression and growth   How eCommerce brands can use video to advance their online presence &nbs ..read more