On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business.   In this episode we will cover:  How Jessie started out in digital marketing and what led her to start her own agency  The email marketing essentials   Email marketing flows you need to ensure you ..read more

Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners and entrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer.  In today's episode we will cover:  What the Female Startup Club is and how it was founded  H ..read more

Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential!   In this episode we will cover:  Why Kirsty became a Virtual Assistant and how it all happened  What is a Virtual Assistant and what can they help with  The difference between a Virtual Assistant vs an intern or junior   Discuss the day-to-day tasks Kirsty assist ..read more

Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way.  In this episode we cover:  Why strategy is everything  The importance of having several ad creatives   Scaling ad-spend slowly is recommended  Why you shouldn’t change ads for the sake of it  Facebook support isn’t as supportive as you think  The importance of having a multi-platform ad strategy&nb ..read more

Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more. Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023.   In this episode we will cover:  Arielle’s career progression and growth   How eCommerce brands can use video to advance their online presence &nbs ..read more

A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up!  Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space.   In this episode we cover:  My personal life updat ..read more

Sarah Forrai, the Founder and Creator of Contour Cube the world’s first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags. In this episode we cover: How TikTok success has translated into sales Sarah's experience with paid advertising, what platforms she runs paid ads on and other marketing strategies The impact Kendall Jenner ..read more

Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I’ve learnt this year in business which can hopefully help you as well, no matter what type of business you have.  Sign up to the eCommerce Brand Builders course here.  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follo ..read more

Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business.  In this episode we cover:  How Bon Maxie pivoted to be what it is today  Whether she always intended to integrate herself into her social media  If she has faced any challenges being the fac ..read more

Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it’s hard to know where each one fits and what kind of campaigns to run across each of them.  In this episode I cover:  What a marketing funnel is  The breakdown of the funnel  How you can utilise the funnel across your organic socials  Ways you can apply the funnel to your paid campaigns  Sign up to the eCommerce Brand Builders course here.  Thank you so much for listening. If you enjoyed this episode, we wo ..read more