Looking for the best Facebook post ideas to spark more audience engagement? Discover here a list of 22 creative ideas that can help ..read more

Want to know how to increase Facebook engagement in the challenging social landscape? Discover our guide covering 25 proven growth strategies ..read more

Facebook benchmarks help marketers put their data into context and better evaluate their content strategies. Get the latest performance insights here ..read more

Even as social media platforms continue to evolve, marketers will never forget their first love: Facebook. This is one of the oldest channels that stuck with marketers like a stamp on an envelope. Despite the fact that this platform has a lower engagement rate nowadays compared with its beginnings, users still prefer to promote their products and services here. And with great brand performance comes an even greater responsibility. That is why competitor research has become paramount for brand success in this ever-changing social media world. To help you simplify this complex process a bit, we ..read more

Video marketing has taken over the internet! In the past few years, video marketing on social media has transformed the marketing world. It has proven to be a really effective, interactive and engaging tool and we can all agree to this fact. According to a research conducted by HubSpot a while back, four out of the top six channels on which worldwide audiences watch videos are social media channels. Facebook video marketing is trending and via stories, 360° videos, and live videos you can boost your digital marketing strategy sooner than later. Today, I'm going to share with you a few tips on ..read more

While, for the moment, the social media platform that sparks the highest interest and is on every marketer’s lips is TikTok, the more consolidated, longer-living networks are still crucial for a brand’s visibility boost. Facebook, for example, besides being the most used social media channel, also integrates the widest variety of features that facilitate communication between brands and their social audiences. From the Facebook Marketplace that allows direct selling and simplifies the buyer’s journey to chatbots that are extremely helpful for customer support, Facebook marketing remains a tac ..read more

New to Facebook analytics? Or maybe you’ve started using it but haven’t yet unlocked its full potential? Consider this: Facebook analytics will change the way you do business. Understanding key insights is essential for every marketing strategy. Today, we’re going to go over the main advantages of using Facebook analytics, the best Facebook analytics tools to track your performance, and the most important Facebook metrics to keep an eye on. How to check your Facebook analytics to get in-depth insights Discover the advantages of Facebook analytics Choose the best Facebook analytics tool Key F ..read more

Rumour has it Facebook is no longer as popular as it once was. However, marketers and agencies keep investing into Facebook ads like there’s no tomorrow. And others may be wondering why. Well, the truth is people who have social media profiles on different platforms are still more likely to buy from Facebook ads. They put their trust into brands that advertise on Facebook like they trust grandma’s words ‘cause she has more life experience. (No offence, TikTok) It seems that experience also qualifies Facebook and Facebook ads continue to be a great way to sell even in 2023. Keep reading to fin ..read more

When it comes to digital marketing, social media platforms are the key. Besides presenting your products through organic posts, sometimes you have to admit they need a little push. Developing social media ad campaigns can help your brand’s sales skyrocket. Since your business’ progress is your main goal, you need to try out every strategy to succeed. Social media advertising is one of the most influential and quickest ways to reach a new, targeted audience. We are going to show you everything you need to know about social media advertising to improve your marketing game. Let’s dive in! Social ..read more

Even if social media platforms have continued to evolve, marketers will never forget their first love, Facebook. This is one of the oldest channels that stuck with marketers like a stamp on an envelope. Despite the fact that this platform has a lower engagement rate nowadays compared with its beginnings, users still prefer to promote their products and services here. And with great brand performance comes an even greater responsibility. That is why competition is always flourishing in this online environment. Today we will learn everything we need to know about competitive brand analysis on F ..read more