While TikTok, YouTube, and Instagram are huge influential players in the social media landscape, one of the most reliable platforms for marketing is still Facebook. About 2.89 billion people actively use this social network every month and many of them are in key demographics for a variety of insurance products. Facebook Ads for insurance agents can be an effective tool to capture new leads and generate new business.‌‌ How Facebook Ads for insurance agents expands your reach Facebook appeals to a wide audience and, as an insurance agent, the platform can certainly help you broaden your reach w ..read more

There are many ways to promote your restaurant on social media, but paid Facebook ads for restaurants can be a powerful way to reach new customers. You can create laser-focused campaigns toward your target market and test different ideas to bring them to your restaurant.  Facebook ads for restaurants are a great way to attract potential customers you wouldn’t ordinarily be able to access. Restaurant owners should research to figure out the best demographics, interests, and topics they can offer in order to gain new patrons through Facebook.  Whether you’re just starting out or have b ..read more

Is Facebook advertising a good idea for your contracting business? If you are looking to increase conversions and generate more revenue, Facebook ads may be the answer. In this guide, we will go over how to set up Facebook ads for contractors, create compelling ads, and track the success of your advertising. Table of Contents How to set up Facebook ads for contractors How to measure the success of your ad How to make the most of Facebook ads for contractors Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Con ..read more

If this article were written 30 years ago, we’d probably be telling you that if your business isn’t listed in the yellow pages, it might as well not exist. Today, your potential customers aren’t flipping through the phone book — they’re searching online and turning to Facebook. If your customers are on Facebook but your business isn’t, you’re missing out. But learning how to create a Facebook business page is simple. Read on for a step-by-step guide to getting started, building your page, connecting with your current (and future!) customers, and making the most of your business’s page on Faceb ..read more

You know better than anyone; small business owners and nonprofit directors just can’t do it all themselves. That’s why it’s important to have employees, volunteers, or friends and family to help get things done. But what happens when you part ways with a staff member? What do you do when that departing employee has the keys to your business’ social media accounts? This situation is an unfortunate reality for many businesses. In the worst cases, it plays out publicly. For example, a local breakfast diner’s Facebook admin recently blocked access to the business owner and began posting explicit a ..read more

With nearly 3 billion active users, Facebook’s reach is undeniable. As a business owner, you can use Facebook as a part of an effective social media marketing strategy — but did you know that you can set up your own Facebook Business Page? If you aren’t already utilizing this powerful tool, you’ll want to learn how to create and optimize a Facebook Business Page. If you’re just getting started with developing your Facebook Business Page, don’t worry. This article will cover the fundamentals of optimizing your page, including: The basics of Facebook Utilizing location pages Optimizing your inf ..read more

If you’re using a Facebook Profile to market your small business, you’ve probably been told at least once that it’s important to use a Facebook Page instead. After all, Facebook Profiles are meant for individuals — not brands. And as a result, you’re likely missing out on some of Facebook’s powerful marketing tools for your business if you’re still using a Facebook Profile. Or maybe you’ve heard the news that Facebook is now inviting content creators to earn money on the platform and are looking to build a Facebook Page in order to take advantage of this opportunity. Either way, you’ve come to ..read more

A consistent and active social media presence isn’t just a good idea for small businesses and nonprofits — it’s essential. 63% of customers expect companies to offer customer service via their social media accounts. You don’t want to miss out on their business! But you’re busy. You can’t be hopping from platform to platform. Wouldn’t it be better to manage all social media in one place with one tool? The need to manage your social media marketing across several different platforms — on top of email and phone calls — might stress you out, but it’s actually a great opportunity. For customers who ..read more

You know that Facebook is great for advertising products — but do Facebook ads work for real estate? The short answer is: yes! With nearly three billion active users, it is safe to say that Facebook is a force in our daily lives.  Like it or not, Facebook connects millions of people every day. Just as Facebook is a powerful social tool, it can be used as a far-reaching advertisement tool for your real estate business as well. It’s a way to connect with both home sellers and home buyers in your specific target markets. If you’re wondering how exactly to harness the influence of social medi ..read more

It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Increasingly, the platform has become more “pay to play”, meaning that you’ll need to budget some money to promote your posts if you want them seen by all of your followers. So how can you get more eyes on the content your business shares on Facebook without necessarily paying for it? You need to start using Facebook Live. Facebook has put a lot of emphasis behind its live streaming service. It even sends notifications to all the fans of your page when you are broadcasting live and shortly a ..read more