“How often should I post on social media?” is a question that has plagued marketers since the invention of social media marketing. ‘The more the merrier’ doesn’t apply to all social channels anymore because you need to strike a balance between informative and annoying. So, what’s the right number? In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms. At a glance: How often you should post on every social media platform Facebook: 1–2 posts/day Instagram Stories: 2 Instagram Stories/day Instagram in-feed posts (carousels, Reels, etc ..read more

Remember when all you could do on Facebook was set statuses and, er, “poke”? Or how about when Instagram’s entire suite of tools hinged on a handful of photo filters? It seems bizarre now, given how much you can do with social media today. With the ever-growing list of social media platforms releasing new features daily, it’s an exciting time to build a following online — but it’s not an easy one.  With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. Short-form ..read more

Summary Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you. You will learn Why online platforms shadowban users How Facebook, Instagram, Twitter, YouTube, and TikTok deal with shadowbanning How to make sure your content is in the clear ‘Shadowban’: a term used by everyone from influencers to conspiracy theorists — and it’s enough to strike fear into the hearts of many a social media manager or content creator. While the practice has developed an almost mythical status in social media marketing, it’s ..read more

Facebook Stories are are different from the Facebook posts you usually see on your timeline - they're short photo and video collections from Facebook users that can be viewed an unlimited amount of times and disappear after 24 hours. The story format, originated and made famous by Snapchat, was added as a feature on Facebook in 2017. Today, one billion stories are shared on social media across Facebook, Messenger, Instagram, and WhatsApp every single day. The feature is focused around Facebook’s in-app camera which allows users to overlay fun filters and lenses to their content (popular for t ..read more

Question: I’m finding it hard to keep up with all of my small business's various social media channels. Is it okay if I repost the same content on each platform? Is there some kind of method or strategy I should be following? Posting on social media is a key part of marketing your small business, but creating unique content for each of your various channels isn’t always necessary. This is where cross-posting comes in handy. Cross-posting is a tactical way to re-use the same content across platforms and can especially help smaller businesses who don’t have the bandwidth to invest in producing ..read more

Summary In this post, we’ll share with you everything you need to know about Facebook Ads to get your ad campaigns up and running, as well as all we’ve learned from our own experiences. You will learn: How to set up your first Facebook Ads campaign Tips on setting audiences, targeting, placements, and more Exact specs for creative – image sizes down to the pixel The ROI you can expect to achieve with Facebook Ads Paid advertising on social media is an immediate way to impact the reach of your content. With 2.91 billion active users, Facebook is the most popular social media platform for run ..read more

Over 10 million people advertise on Facebook. And it’s easy to understand why when you look at the data: Facebook has about 2.7 billion users, and people are now spending more than two hours a day on social media platforms. That’s a lot of attention! No matter who your audience is — age, gender, occupation, (almost) anything — you’ll be sure to reach them through Facebook ads. How do marketers create, manage, and analyze their Facebook ads? The short answer is Facebook Ads Manager. While it can look intimidating at first glance, once you get to know Facebook Ads Manager, you’ll find it’s an ..read more

As a small business owner, you usually don’t have the bandwidth or funds to invest in comprehensive digital marketing plans like big companies do. Unpaid social media marketing helps grow your business without a dedicated marketing team or a big budget. With 2.9 billion active users, Facebook is the most popular social network of them all. No matter what kind of business you have, your customers are likely on Facebook. What’s more, 2/3 of Facebook users visit a local business’ page at least once a week. It’s no wonder that 93% of marketers use Facebook, and 54% of them rank Facebook as the m ..read more

As a small business owner, you usually don’t have the bandwidth or funds to invest in comprehensive digital marketing plans like big companies do. Unpaid social media marketing helps grow your business without a dedicated marketing team or a big budget. With 2.9 billion active users, Facebook is the most popular social network of them all. No matter what kind of business you have, your customers are likely on Facebook. What’s more, 2/3 of Facebook users visit a local business’ page at least once a week. It’s no wonder that 93% of marketers use Facebook, and 54% of them rank Facebook as the m ..read more

Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a part of your strategy. It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience. Start with the basics To create a Facebook Business Page, log in with your personal Facebook account and ..read more