AsiCast 173: How UKOM integrates YouTube data
asiCast
by Advertising Seminars International Limited (asi)
1M ago
How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM… Read more ..read more
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AsiCast 172: Making the most of attention
asiCast
by Advertising Seminars International Limited (asi)
3M ago
Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in… Read more ..read more
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AsiCast 171: Nielsen and YouTube expand measurement to CTVs
asiCast
by Advertising Seminars International Limited (asi)
3M ago
Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more ..read more
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AsiCast 170: Managing change in challenging times for the JICs
asiCast
by Advertising Seminars International Limited (asi)
4M ago
As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The… Read more ..read more
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AsiCast 169: Global streamers join TV’s Thinkbox
asiCast
by Advertising Seminars International Limited (asi)
4M ago
Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to… Read more ..read more
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AsiCast 168: 2024 – a pivotal year for the global streamers
asiCast
by Advertising Seminars International Limited (asi)
5M ago
If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects… Read more ..read more
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AsiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?
asiCast
by Advertising Seminars International Limited (asi)
9M ago
How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key… Read more ..read more
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AsiCast 166: What’s in a name? Why media language matters
asiCast
by Advertising Seminars International Limited (asi)
10M ago
Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject… Read more ..read more
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AsiCast 165: What will be the consequences of Barb’s governance of CFlight?
asiCast
by Advertising Seminars International Limited (asi)
10M ago
CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of… Read more ..read more
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AsiCast 164: Key takeaways from Cannes
asiCast
by Advertising Seminars International Limited (asi)
1y ago
Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to… Read more ..read more
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