If you've ever looked at your Amazon Ads Search Term Reports, you'll undoubtedly have noticed that, after some time, you will be getting a lot of clicks on branded search terms, with many variations of: Your Author Name Your Book Titles Your Series Titles Even if you didn't do this intentionally, Automatic Targeting Campaigns often default to targeting these search terms because they offer relatively cheap clicks in most instances and often convert very well, because readers are coming to Amazon to specifically look for your books. Yes, you should be protecting your Author Brand, without a ..read more

Low or non-converting Amazon Ads are one of the biggest frustrations of advertisers; but why does it happen and how do you diagnose why it's happening? That's exactly what I am going to share with you in today's episode. WHAT YOU'LL LEARN The metrics you need to focus on to diagnose your Amazon Ads The conversion rates of different placements and targets Why Amazon Ads are only part of the puzzle The biggest driver of Amazon Ads success And so much more RESOURCES Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link) Your FREE Resources For Running Ads: Author A ..read more

Using the 3 different Keyword Match Types offered with Amazon Ads is critical for success. This week on the Author Ads Academy Podcast, I'll be walking you through what the 3 Keyword Match Types are, the intricacies between them, as well as how and when to use them. Each Keyword Match Type plays its own role within your Amazon Ads Account and when used strategically and holistically, this is when you will see your Amazon Ads start to perform on a whole other level. WHAT YOU'LL LEARN The 3 different Keyword Match Types The key differences between a Keyword and a Search Term The 5 words that ar ..read more

If you want to target specific Keywords or specific books/ASINs with your Amazon Ads, 'Manual Targeting' Campaigns are what you need to use. This week on the Author Ads Academy Podcast, I'll walk you through the different types of targeting you can use with Manual Targeting Campaigns, as well as when and how you could be using them. Automatic Targeting Campaigns (that I covered on last week's episode) are great and very quick to set up, but they lack a lot of control. Manual Targeting Campaigns, on the other hand, allow you to have very precise control over what you are targeting and the indiv ..read more

Automatic Targeting Campaigns...some authors love them, some authors really don't like them! Today, I'm going to be diving into what Auto Campaigns are, best practices for using and more importantly, why they should form a fundamental part of your Amazon Ads Strategy. WHAT YOU'LL LEARN What Automatic Targeting Campaigns are How to use Auto Campaigns to scale your Amazon Ads The 4 different Auto Match Types How much you should be bidding on Auto Campaigns The best bidding strategy for Auto Campaigns And so much more... RESOURCES Your FREE Amazon Ads Tool: Amazon Ads Targeting and Trac ..read more

If you've been running Amazon Ads for a while and you've generated sales from your Ads, you should have some good data to work with to find keywords for your Amazon Ads by digging into your Search Term Reports. If you haven't run Amazon Ads before, or you just don't have much data to work with, then where do you start?  That's exactly what I'll be sharing with you in this weeks episode. What You'll Learn The one Amazon Ads Report that is a goldmine of information for mining keywords Where to start keyword research if you haven't run Amazon Ads before or have very little data in your acco ..read more

There are countless strategies out there for running profitable Amazon Ads and none of them are wrong, as they clearly work for some authors, but those strategies may not work for your books. The important thing with Amazon Ads, however, and advertising in general, is that you pick a strategy and stick with it for at least 3-6 months. If you're picking parts of a strategy from here, a bit from over there, another piece from that place over there, etc. then you're going to have a real mish-mash of strategies in one Account, which is going to have a negative impact on your results.&nbs ..read more

If the keywords you're targeting with your Amazon Ads just aren't getting clicks, or they're getting a few but not enough to actually generate significant sales, then today's episode is for you. What You'll Learn What timeframe to look at when analyzing your keywords The optimum account structure for your Amazon Ads How many keywords to put in your Campaigns What do about Ad Groups Troubleshooting low impression and low click keywords What books to target if you are using Product Targeting How to fix keywords with a low click through rate And much, much more... Resources Amazon Ads Keyword ..read more

As I'm sure you are aware, Facebook had a big problem on their hands this week when its entire server system went down, resulting in users not unable to access Facebook, Instagram, WhatsApp and other properties owned by Facebook, including Facebook Ads. This is all goes to show that relying on one Ads platform can be devastating to your author business. Fortunately, Facebook managed to get things back up and running within 6 hours. Had the downtime been longer, however, what would you have done if you had been all in on Facebook Ads? Did you have a backup plan? That's exactly what I'm discussi ..read more

Facebook Ads Dynamic Creative is a fantastic way to test lots of different variables with your Facebook Ads in an effective and time-efficient manner.  Rather than setting up lots of different Ads testing one variable at a time (the traditional way of testing Facebook Ads), you provide Facebook with a number of different assets (e.g. images, videos, headlines, etc.) and let Facebook do the testing for you. If you’re brand new to Facebook Ads or just want to test some fresh ideas quickly, Dynamic Creative is the perfect solution. What You'll Learn What Facebook Ads Dynamic Creative actual ..read more