TextNow Senior Product Marketing Manager, Lauren Parker on Consumer Product Marketing
Women in Product Marketing
by Mary Sheehan, Sharebird
1M ago
Questions covered in this episode: 01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth?  04:51 How is your role like at Strava? 08:06 How do you approach your passion for Product Marketing storytelling? 16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focuse ..read more
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Author of LOVED and Costanoa Ventures Partner, Martina Lauchengco
Women in Product Marketing
by Mary Sheehan, Sharebird
1M ago
Questions covered in this episode: 01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone?  04:33 What is your job title? Provide a short description of your company, team and role?  07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions? 08:52 How was it meeting the king of Norway? 11:41 Can you share more about your book, and how you came up with this? 17:01 How do companies like Microsoft start with the end in mind with ..read more
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Coda Head of Product Marketing, Beth McGrath on Product Marketing KPIs
Women in Product Marketing
by Mary Sheehan, Sharebird
2M ago
Questions covered in this episode: 01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 06:57 What is your role like as a Head of Product Marketing at Coda? 13:21 How do you achieve work/life balance? 26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)? 27:44 What are the top three KPIs for Product Marketing and how do you track/measure them? 30:16 Are you using ..read more
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Pinterest VP of Product Marketing, Julie Towns on Product Marketing Skills
Women in Product Marketing
by Mary Sheehan, Sharebird
2M ago
Questions covered in this episode:   1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:57 What is your role like as a VP of PMM at Pinterest? 8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there? 13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy? 16:19 On the outbound side do you have any frameworks for how t ..read more
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Verkada VP of Product Marketing, Priyanka Srinivasan on Go-To-Market Strategy
Women in Product Marketing
by Mary Sheehan, Sharebird
2M ago
Questions covered in this episode:   0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:40 What is your role like as a VP of PMM at Verkada? 6:58 what is the profile of a really successful product marketer that you look for? 10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company? 15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product mark ..read more
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Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches
Women in Product Marketing
by Mary Sheehan, Sharebird
3M ago
Questions covered in this episode:   0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller star ..read more
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Senior Director of Product Marketing, Alexandra Gutow on Messaging
Women in Product Marketing
by Mary Sheehan, Sharebird
3M ago
Questions covered in this episode:   1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?  15:09: How do you get your teams on board with messaging? 20:47: How do you incorpora ..read more
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Author of Obviously Awesome and Sales Pitch, April Dunford on Product Positioning
Women in Product Marketing
by Mary Sheehan, Sharebird
3M ago
Questions covered in this episode:   0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch? 34:18: What role should AI play in product marketing? 38 ..read more
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Nextdoor Head of SMB Marketing, Brianne Shally on Influencing the Product Roadmap and Consumer Product Marketing
Women in Product Marketing
by Mary Sheehan, Sharebird
1y ago
Questions covered in this episode:   1:26  Opening Question (Can you share a time when you failed at something and learned?) 5:16  What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at the organizations that you work for? 16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion? 20:51: What are good OKRs for ..read more
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New Relic Vice President of Product Marketing, Pallavi Vanacharla on Product Marketing KPI’s
Women in Product Marketing
by Mary Sheehan, Sharebird
1y ago
Questions covered in this episode:   2:01  Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like? 12:18 Can you share a little bit more about how you build high performing teams? 16:46: How do you hire great PMM talent? 20:51: What tools should product marketing use to relay customer feedback to product? 24:53  Rapid Fire Want more insights from Pallavi? Check ou ..read more
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