Pricing on your website: yay or nay? It’s a common (and often controversial!) question that I’m sure you’ve asked yourself at some point in your business journey.  So, when it comes to the wedding industry - what’s the correct answer?  Let me start by saying that each business is completely unique. If your current website strategy is working for you and you’re happy with the enquiries landing in your inbox - fantastic! No need to change a thing.  However, in my personal opinion (as both a business owner and a paying customer), I believe including pricing on your website is nearl ..read more

Hey wedding community, I think I speak for all of us when I say the last couple of weeks have been one big WTF moment after the next. With all of the restrictions coming into place due to COVID-19, the wedding industry (along with so many other industries) has been well and truly shaken. Earlier this week, I realised I was carrying around so much stress, anxiety and worry - worry for myself, my family, my friends and my clients. I felt tight in my chest and sick to my stomach. So I had a good cry, took a deep breath, and decided I would only focus on the things I could control. And I immediat ..read more

When it comes to showcasing photos from your recent weddings, let’s be honest. Rather than putting a blog post together, it’s much easier to share a few quick snaps on Instagram instead. HOWEVER. If you’re not blogging your real weddings, you’re missing out on some seriously great marketing and SEO benefits. And that’s because there are certain things a blog post can do for your business, that an Instagram post simply can’t. I truly believe every wedding biz owner can benefit from blogging their weddings. Keep reading to learn why. 1. Real wedding blogs drive website traffic Driving traffic ..read more

When it comes to the wedding industry, there are a few key things couples are looking out for as they start to research and book their suppliers. Obviously there are some practical considerations like pricing and availability - but one of the most important factors for your potential clients is actually trust. Building trust with your ideal clients begins at their very first point of contact with you, which is usually your website. With this in mind, I wanted to share 7 simple, actionable ways you can help your business appear more trustworthy to potential clients through your website - from ..read more