Not every bride dreams of a big wedding. Some prefer a more intimate wedding with just a few select family and friends. Many couples have chosen to have a mini wedding and forgo a large, over the top event. So, how do you as a wedding professional target this type of client? Here are some tips to keep you in the loop as couples search for their mini wedding needs. Couples who prefer to have a smaller wedding are looking for professionals who will give the same time and attention to a smaller event as they would a large one. Just because the wedding may be small does not mean they will want d ..read more

Engaged couples are looking for the newest, latest and most unique ideas for their big day. Brides and grooms are wanting to stand out from all the other weddings that they may have attended in the past. How do you as a wedding professional attract these couples to your business? Check out the tips below. What are some of the essential content marketing tips to follow as a wedding professional? Be In The Know. Do your research and know what people are looking for. Set yourself up as the expert. Interact with your audience through social media. Post to your Facebook and Instagram on a regular ..read more

Whether it’s wedding decorations you offer or catering services, you need to master the use of the internet to attract brides that will hire your service since brides go online when it comes to getting wedding inspiration. Bridal Marketing Group has listed these great tips that we truly feel will be beneficial to you. · Start a Wedding Blog: A blog that is centered on all things wedding-related is a great way to be easily found by new brides searching the internet for who to hire to take care of their wedding arrangements. Here, you get to put all the necessary information about the services ..read more

As a wedding venue you want to be sure to market your venue in the best light possible. Couples start their wedding/reception planning around the venue that they decide to express their forever love.   What will make you stand out from other venues in your area and get couple to book your venue? Here are some tips to help you stand out. Some couples have had a vision of what they want their day to be like down to the last flower placement. Others have no idea where to begin and need the guidance of professionals such as yourself. Have an "interview" with the couple to get a feel for wha ..read more

One of the most important aspects of Wedding planning is the floral arrangements for the wedding party bouquet and the flowers for the ceremony and reception.  With new trends changing how brides are doing things, how do you as a Wedding Florist keep up with the trends and then market your business for these clients? Here are some ideas for you to think about. One thing that more couples are deciding on is going with a floral color palette that represents them in a more personal way. For example, couples may have had to postpone their wedding due to the pandemic and want to finally conv ..read more

As a wedding business owner, you need to promote your business in a way that not only attracts engaged couples but turns them into booking clients. Digital marketing is an efficient and cost-savvy way to do that. So what type of content should you be providing engaged couples that will actually convert them from looking at your content to booking your wedding packages? Here are a few types of content to provide: Motivational. This type of content isn’t about weddings or how to handle issues – it’s about helping couples go through the stress of the wedding planning process and inspiring them ..read more

Brides now more than ever are looking to the internet and Social Media especially for inspiration for their wedding day. Below are some reasons why posting to Instagram regularly is crucial for the success of your wedding business: Instagram has 600 million active users daily. Instagram is a place to look and see what the latest and greatest is for all kinds of aspects of life. Wedding planning brides are scouring Instagram to see what they can add to their wedding to make it a day to remember. Instagram users are all about making dreams come true. And you, as a wedding vendor, are in t ..read more

When you think of weddings many picture a spring or summer wedding with beautiful sun filled photos. However, this is not necessarily the picture in the minds of every bride and groom. Some may prefer a more cozy, intimate, candle lit backdrop. Are you marketing to this type of couple? If not. you may be missing out on some bookings. Below are some ideas to reach these couples looking to have a fall or winter wedding. Millennial couples are constantly on the look out to infuse their wedding day with something different than everyone else, therefore you have a growing market to tap into: coupl ..read more

Being in the wedding business is great, right? Despite the last year of cancelled and rescheduled weddings, we all made it through. Couples are now more than ever scouring the internet for new ideas and making plans for their upcoming weddings. To get customers, you have to take advantage of the numerous online mediums available to you. Writing wedding blogs is one of the fastest, most effective and-surprisingly-cheapest ways to make a name for yourself, advertise your brand and increase your clientele. But you can’t just write whatever feels right, can you? There are a number of topics you ca ..read more

As a wedding professional, starting a blog for effective marketing can be quite overwhelming. No need to worry, because Bridal Marketing Group is here to take care of this for you. We'll guide you on how to handle the marketing aspect of your bridal business; Below are practical ideas for your blog posts. · Provide Value: Remember, you are not just selling yourself and your business; you're also enlightening your audience and potential clients on how to make the best use of their time and resources when planning a wedding. Write blog articles on choosing the right wedding flowers, reception i ..read more