Learning to market your wedding venue can be overwhelming. Whether you are just opening a wedding venue, or you have been Are you looking for the best tips to market your wedding venue to your ideal customers? Do you feel frustrated and overwhelmed with the lack of interest in your wedding venue this year? Have you tried to get your wedding venue in front of the right bridal couples but struggled to figure out the best and quickest way to do it? If you’re looking for the best tips to market your wedding venue to the right bridal couples – take a read through these simple tips below: Set up a ..read more

Upgrade Wedding Business What does six seconds mean to your wedding business?  Well, when it comes to the online world, it means everything. “When an engaged couple lands on your website, they will decide if they want to learn more about you or cross you off their list of maybes, in only SIX SECONDS.” So, you have six seconds to immediately draw your ideal wedding couples in and tell them everything they need to know about your wedding business. So, what should you include to make a great 1st impression?  This topic is a big one. In fact, we have dedicated an entire training to it in ..read more

For most wedding professionals, writing their Wedding Wire and the Knot profile blurbs is one of their most challenging tasks. Based on what most of us are paying for these profile listings, it is worth every minute of our time and energy to craft a truly mesmerizing profile. But how do we craft a profile blurb that is authentic, powerful, and effective? “Copywriting is the art and science of writing to promote a product, a business, a person, or an idea. And carefully selecting, editing, weaving, and constructing those words in a way that they’ll persuade the reader into taking a sp ..read more

Ideal Wedding Leads Trying to grab the attention of your ideal 2022 wedding couples means cutting through all the online noise, and showing your wedding leads you understand them. Imagine all the websites and emails your dream wedding couple is seeing every single day. And you’re not just competing with lots of online noise; you’re also up against a short attention span. “The human attention span is now less than that of a goldfish.  A goldfish has a nine-second attention span,  humans now have an attention span of six to eight seconds.” So what is the best way to grab your ideal wed ..read more

Wedding Business Tips Relaunch You’ve just taken an extended break from your wedding business. Or maybe you moved to a new location, changed niches, or completely rebranded as a wedding pro. You’re ready to relaunch your wedding business, but your referrals have either dried up, or aren’t viable leads for your new circumstance. You’re feeling like you’re back at square one.  And you put a lot of energy into growing your wedding photo booth business, wedding planner business, or wedding floristry business the first time. Having to start from the beginning again can feel deflating.  “W ..read more

Important Wedding Business Questions There is one question that we get all the time in our book more brides Facebook Member group: What do your couples want the most from you? The funny thing is, the answer has nothing to do with what you offer.  “What is going to make your wedding couples actually want to book with you, and have you on their wedding team, comes down to an emotional decision.” When you can speak directly to your engaged couple’s emotional decision, you show them that you get them in a way that nobody else can. You’re saying that you know exactly what they are looking for ..read more

service that go the extra mile Your customer service journey doesn’t end once you book your couple. In this blog, we share two simple but powerful techniques you can use to upgrade your customer service experience and help your couples feel confident that they made the right choice. Not only does this help set the stage for an excellent experience for you and your brides, but it also creates a solid foundation to get the referral after the wedding is over. “The buying decision has some logic to it, but mostly it’s a very emotional decision.”  These techniques will help you connect with yo ..read more

Get Wedding Business Referrals Is it enough for your wedding couples to just be satisfied? If you’re satisfied with a service or product, it means that you got what you expected—nothing more, nothing less.  However, in an industry that thrives off referrals, wedding professionals need to surpass expectations. You want your couples to know you went above and beyond for them so that when someone asks them for a referral for a wedding professional, your name is the first one they think of.  The best way to make a lasting impression is with excellent customer service because good custome ..read more

time batching to increase profit As a wedding business owner, your daily to-do list never ends. There are always certain tasks to complete to help grow your business before you can even get to the high-level tasks, all while trying to maintain somewhat of a personal life.  “Maintaining a successful wedding business, family, and personal life starts with a solid foundational schedule, also known as time batching. This powerful tool can help you juggle all your daily, high level and family obligations while taking your wedding business to the next level.” So, what is time batching and how c ..read more

This past year has shown that wedding professionals can no longer rely on their offline presence alone, such as wedding shows or word of mouth referrals, to grow their wedding business.  If you are currently not getting enough calls or inquiries from engaged couples every month, it’s time to build up your online presence.  “Here’s the thing, if you don’t tell your engaged couples that you are available, they won’t know. So make it easy for your couples to know that you are here, and you are ready to book them and help make their wedding day stress-free and fun.” Always having a stead ..read more