Personalization is key to standing out.
The Wedding Academy » Marketing
by Jac
1M ago
Personalization is key to standing out in the wedding industry. In a crowded market where couples are looking for unique and personalized experiences for their special day, wedding professionals face the challenge of standing out and differentiating themselves from their competitors. This is where personalization comes into play. One of the common challenges that wedding professionals face is the pressure to conform to traditional wedding norms and expectations. The white fluffy Cinderella fairy tale wedding has long been the standard in the industry, but as Heidi Thompson noticed, there was ..read more
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Diving Deep into Email Marketing for Your Wedding Business with Kylie Kelly
The Wedding Academy » Marketing
by Jac
2M ago
Join us as we dive deep into the world of email marketing with none other than the phenomenal Kylie Kelly, an expert in visibility strategy and email marketing. In this must-listen episode, Kylie unveils the secrets behind crafting engaging and impactful email campaigns that resonate with your audience. Here’s what you can expect: Unraveling Email Mysteries: Get ready as Kylie shares her secret sauce for creating irresistible email subject lines and recounts the most creative email campaigns she’s ever seen. The Power of Storytelling: Explore how storytelling can elevate your email marketi ..read more
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How to attract your ideal wedding clients on Pinterest with Faye Strange
The Wedding Academy » Marketing
by Jac
2M ago
Are you ready to unlock the secrets to attracting your ideal wedding clients on Pinterest? Join us as we delve into an enlightening conversation with the esteemed Faye Strange, a Pinterest guru extraordinaire, who unveils the power of Pinterest for wedding professionals. Let’s unravel the key highlights of this insightful discussion: 1⃣ Meet Faye Strange: Prepare to be inspired as Faye shares her enchanting journey of falling head over heels in love with Pinterest and mastering its intricacies. From humble beginnings to becoming a true Pinterest aficionado, Faye’s passion for the platform sh ..read more
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Create a Quiz that Converts for Your Wedding Business with Kylie Lang
The Wedding Academy » Marketing
by Jac
2M ago
Welcome to another thrilling episode of the Wedding Empires Podcast! Are you ready to unlock the full potential of your wedding business with the transformative power of quizzes? Join us as we embark on an enlightening journey with our esteemed guest, Kylie Lang (née Carlson), the ingenious Quiz Strategist and visionary Founder of The Wedding Academy. Let’s delve into the key highlights of this episode: 1⃣ Meet Kylie Lang: Prepare to be inspired as Kylie Lang shares her remarkable journey from the helm of The Wedding Academy to reigning supreme as the Quiz Queen. With her unparalleled expe ..read more
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Ways to add Passive Income to Your Wedding Business with Tayler Cusick Hollman
The Wedding Academy » Marketing
by Jac
2M ago
In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, about adding passive income streams to wedding businesses. Tayler shares her business journey and highlights the importance of making marketing easier for wedding professionals. She discusses various passive income opportunities, such as resources and templates, affiliate promotions, branded and physical products, and education courses. Tayler emphasizes the benefits of diversifying income and the need for effective marketing strategies, including email marketing, retargeting ads, social media ..read more
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SEO Strategies for Wedding Professionals with Expert Nina Clapperton
The Wedding Academy » Marketing
by Jac
3M ago
Welcome to another insightful episode of The Wedding Academy podcast. Today, we’re diving into a topic that’s crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We’re thrilled to have our special guest, Nina Clapperton, a renowned blogger and the genius behind “she knows SEO.” Nina transitioned from travel blogging to earning an impressive $30,000 a month passively through SEO and now educates over 3,500 students on replicating her success. In this episode, titled “7 Easy SEO Tips to Get Your Wedding Website Found on Google with Ni ..read more
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Building a Referral Network: The Art of Encouraging Word-of-Mouth Recommendations for Wedding Planners
The Wedding Academy » Marketing
by Mariana
4M ago
In the dynamic world of wedding planning, success often hinges on the relationships you build. While advertising and marketing have their place, there’s a timeless and powerful strategy that can propel your business to new heights: word-of-mouth recommendations. In this blog, we’ll delve into the art of building a referral network, specifically tailored for wedding planners seeking to harness the influence of satisfied clients and industry peers.   Deliver Exemplary Service: The Foundation of Referrals The bedrock of a strong referral network is exceptional service. Ensure every wedding ..read more
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Unveiling Insights: The Art of Data-Driven Decision Making in Elevating Your Wedding Business
The Wedding Academy » Marketing
by Mariana
4M ago
In the ever-evolving landscape of the wedding industry, staying ahead requires more than creativity and passion—it demands strategic insights derived from data. In this blog, let’s explore the transformative power of data-driven decision-making and how analytics can be the key to unlocking new heights for your wedding business.   The Evolution of Decision Making in the Wedding Industry Delve into the historical shift from intuition-based decision-making to the current era of data-driven strategies. Explore how the wedding industry has embraced analytics to gain a competitive edge, infor ..read more
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Automating Repetitive Tasks with Tools to Simplify Your Wedding Planning
The Wedding Academy » Marketing
by Mariana
4M ago
February, the month of love, brings not only romance but also the bustling energy of wedding preparations. As a wedding planner, tackling repetitive tasks efficiently can free up valuable time for creativity and personalized touches. In this blog, let’s explore the world of automation tools that can simplify your February wedding planning, allowing you to focus on curating unforgettable moments for the couples you serve.   Task Tackling with Project Management Tools Dive into the efficiency of project management tools that streamline your wedding planning process. Explore platforms like ..read more
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Unleashing the Power of Value-Added Services
The Wedding Academy » Marketing
by Mariana
5M ago
In the competitive realm of wedding planning, offering value-added services is not just a strategy; it’s a game-changer. As a savvy wedding planner, going the extra mile by providing unique and personalized offerings can set your business apart and create a lasting impression on couples. Here’s how you can leverage value-added services to elevate the overall wedding experience and generate positive word-of-mouth.   Personalized Touches: Infuse a touch of personalization into every aspect of your wedding planning service. Consider incorporating the couple’s love story into the décor, cre ..read more
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