Real wedding submissions are one of the best ways to create publicity for your business, establish your credibility, and attract ideal clients. Getting a real wedding feature in a major publication can set your brand apart from the competition. As wedding PR experts since 2009, our team at OFD Consulting has helped wedding businesses secure over 1000 real wedding features, in all of the major wedding publications.  We’re here to help (through our OFD Collective), or to give you guidance here on a few wedding publications to consider. A recent real wedding submission by the OFD Collective ..read more

In the last fifteen years, the wedding industry has exploded with wedding conferences, workshops, and general opportunities for continuing education. While it’s certainly fantastic to have so many things to consider, you can quickly become overwhelmed with all of the options if you aren’t careful. So the question remains—which wedding industry conference is the best fit for me? First, you’ll want to revisit your current business goals, as well as look ahead to where you are going. Ask yourself: What do I hope to get out of attending wedding conferences? In other words, what has to happen in ..read more

We’re super excited to be able to turn the mic over to Tayler Cusick Hollman of Enji for this blog post – she’s truly a thought leader, and we’re grateful to her for sharing this amazing insight! If you’re invested in doing PR for your business, you’ve got some real goals you’re working towards. From building your brand into one with national recognition to establishing yourself as the subject matter expert in your field, it takes a lot of time and effort to really start reaping the rewards public relations has to offer. Because, while it doesn’t take a lot of time to start stacking up small ..read more

OFD Consulting LLC is an award-winning boutique agency that focuses exclusively on the wedding industry. We’re expanding and now on the hunt for a part-time editorial assistant to support our real wedding submission services through our PR membership, OFD Collective. The ideal candidate will have an equal love (dare we say obsession?) with media relations and weddings. The position is remote and anticipated to be 15-20 hours/week. DUTIES The editorial assistant will work directly with the team to assist with day-to-day execution of all public relations activities. Responsibilities will includ ..read more

With nearly 60 percent of consumers listening to podcasts, now’s the time for event professionals to dive headfirst into this PR tactic. Whether offering advice, telling a story, or highlighting a service, being a guest on a podcast is a fantastic way for your business to increase brand awareness and generate new leads. Podcasts are advantageous as they help event pros showcase two things: Their personalities. Business owners can reveal who they are and demonstrate how they’re different from others in the industry while connecting with potential clients. Their expertise. Sharing one’s exper ..read more

With no end in sight to the wedding boom keeping the industry stretched thin, many professionals find little time to focus on their publicity. But with a record number of engaged couples seeking wedding services, now is not the time to let your brand awareness fall behind. “But how could I possibly think about real wedding submissions and press features when my week is full of client work?” An astute question with a simple answer: automation. By letting your PR run on autopilot most of the time, you can step back and attend to your clients’ needs knowing your bases are covered. Then, once yo ..read more

What happens when a global pandemic makes it impossible to host a large wedding celebration for more than a year? A wedding boom! Thousands of couples have had to push their weddings from 2020 and 2021 into 2022, resulting in a wedding boom unlike anything the industry has ever seen. Weddings are now taking place one after another, leaving professionals with little time to breathe between events. Everyone who has rescheduled their special day is finally getting their chance to let loose with their loved ones, which is a welcome change for the industry. What’s not so welcome is the impact the ..read more

As an event business owner, your time is monetized — every minute counts, and there’s simply no room for ineffective PR strategies. If you’re investing time and energy in publicity efforts, they have to move the needle and push you closer to your goals. Otherwise, you’ll end up wasting more resources than if you had done nothing at all. But that leads to a critical question: What is considered a PR success? Is it about earning recognition from your favorite industry publication? Do you intend to build a reputation that helps you become a national speaker? Or is it about increasing revenue by ..read more

In the special events industry, we are blessed with a number of impactful award opportunities — from NACE One to BizBash to Catersource ACE awards, there is a spot for every industry professional to shine. But, submitting yourself or your brand for an award isn’t as simple as tossing your name in a hat. Many of them involve robust submission processes that require an investment of time, energy, and—oftentimes—money. If you’re going through the effort to submit for an award, of course you’ll want to maximize your chances at winning! Follow these best practices to curate a great submission that ..read more

Real wedding features are, without a doubt, a great way to reach your target audience, increase brand awareness, and establish social proof. Not to mention, earning those valuable links is beneficial for SEO. However, they take a significant amount of time to prepare and, in a season where we’re juggling a wedding boom with a global pandemic, you must see an ROI from your time and efforts. You may have the best intentions for submitting a beautiful wedding, but if people are unhappy throughout the process, it will become more of a burden than anything else. To avoid tensions surrounding press ..read more