We all know that the wedding industry is saturated. That doesn't mean there is no space for YOU, but it does mean that you cannot afford to let your marketing efforts slide during wedding season. As your business coach, it's my job to make sure that you know how important it is to keep promoting […] The post 7 Easy Ways to Market Your Wedding Planning Business Consistently During Peak Season appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In this episode of my podcast, The Power in Purpose: A Podcast for Wedding Pros, I'm walking you through some really simple steps of how you can maximize your marketing […] The post Wedding Pros – Here’s How To Market Your Business Better During The 2023 Wedding Season appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Attention all wedding planners! Your website is more than just a storefront. It's the face of your business. It's the first impression that you'll leave on potential clients. With so much competition in the industry, you need to make sure that your website is exceptional and sets you apart from the rest. As a business […] The post 10 Elements Every Wedding Planner’s Website Should Have appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

If you're in the wedding industry, you know that standing out from the competition is really important for your success – but it's also becoming so difficult – because EVERYONE is starting to look the same. So, how do you create a recognizable brand that sets you apart? On this episode of The Power in […] The post Wedding Industry Branding: How to Create A Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Are you ready to have a blast at your next brand photoshoot? In this episode of the podcast, branding photographer Amalie Orrange from The Branded Boss Lady shares her tips and tricks for nailing your brand photoshoot and having fun while doing it. From wardrobe and props to hair and makeup, Amalie covers everything you […] The post Amalie Orrange From The Branded Boss Lady On How to Nail Your Brand Photoshoot and Have Fun Doing It appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Marketing and sales? That’s one place wedding pros are ALWAYS looking for more information. Lucky for you, marketing and sales are always hot topics here on The Power in Purpose Podcast. I'm here to give you all the tools, tricks, and tips you need to land those sales and book your dreamy clients. With that […] The post Top 2 Mistakes Wedding Pros Make That Sabotage The Sale appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Looking for a wedding planner course? As a fellow course junkie, I know how powerful investing in your education can be in your business. And I'm proud of you for looking into resources to grow your wedding planning business. It's important to seek out guidance to help fast-track your results! Let's be honest – google […] The post What You Need More Than Another Wedding Planner Course appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that […] The post Davey Jones Wants Wedding Pros To Focus On Paid And Organic Marketing Strategies appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Let's just be honest… the wedding industry has become SO saturated. So many businesses and people are doing the same thing, learning the same strategies, and marketing their business in the same ways. It makes differentiating yourself from the competition tough. But that's where marketing industry expert Aleya Harris comes in– she wants you to […] The post Aleya Harris On How To Differentiate Yourself In The Wedding Industry appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Be honest… on a scale of 1 to 10, how happy are you with your current clients? One of the most crucial marketing elements is ensuring you are targeting the right clients. But how do you approach marketing to your ideal clients? And what do you do if you keep attracting the WRONG people? Have […] The post Why You’re Not Attracting The Right Clients and How to Fix It appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more