Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we're experiencing is part of the ‘wedding gap' (and an election year), but could your website copy also be the problem? Worse, is your copy catfishing people?! Copywriter to wedding pros Andrea Shah joins me in […] The post Is Your Website Copy Catfishing Clients? Andrea Shah Shares The BIGGEST Mistakes You’re Making With Website Copy appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Are you a new wedding planner looking to create a pricing guide to send to new customers? If so, you’re in the right place. Creating a strategic wedding planner pricing guide is important for your business growth and profitability. It’s one of the first (and last!) things your couples see before they decide to sign […] The post 6 Things You Need to Include In Your Wedding Planner Pricing Guide appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Are you looking for the best wedding planner podcasts to grow your business? If you're anything like me, you understand that the path to mastering the art of wedding planning (and more importantly – running a profitable wedding planning BUSINESS) is an ever-evolving journey. With 15+ years of experience tucked under my belt, one thing […] The post The Best Wedding Planner Podcasts To Grow Your Business appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Whether you are stepping into the wedding industry for the first time or you’re still wrapping your head around everything you need to know about wedding pro engagement season, this blog post is tailored for you. Engagement season, spanning from Thanksgiving to Valentine's Day, represents a significant phase for both prospective couples and wedding professionals. […] The post Everything You Need To Know About Wedding Pro Engagement Season appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

If you're reading this, you're likely well aware of the power that social media holds in 2024. It's not just about sharing your stunning wedding photos or creative ideas anymore; it's about connecting with your audience, showcasing your brand, and ultimately, growing your business. To make this easier for you, I’ve curated a list of […] The post The 5 Best Social Media Management Tools For Wedding Pros appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

As a wedding planner, your brand is everything! It sets you apart from competitors and attracts clients eager to work with you. You've put in so much effort to create that brand, so why not showcase it with an amazing brand photoshoot? It's not just about highlighting your expertise, it's a chance to let your […] The post Plan The Perfect Brand Photoshoot As A Wedding Planner appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

In a saturated industry (like the wedding industry), are you struggling to separate yourself from the competition? Are you getting lost in the sea of sameness? If so, you’re in the right place because in this article, I’m going to share exactly what you need to do to build a wedding business brand that doesn’t […] The post How To Build A Wedding Business Brand That Doesn’t Compete appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

In the fast-paced world of business, artificial intelligence (AI) has become a powerful tool, offering time-saving benefits and enhanced services. As AI becomes increasingly prevalent in the wedding industry, I have some serious concerns about how it's being used – and the potential drawbacks. In this episode of The Power in Purpose Podcast, we'll have […] The post Wedding Industry AI: Things You Need To Consider If Using AI For Your Business appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Today, I want to help you become a better copywriter for your wedding business, but first, I want to ask you a question. If businesses exist to solve their customer's problems and give them something of value, my question to you is: what problems do you solve for your clients, and what do they value? […] The post What do Wedding Couples Want in 2024? 5 Ways to Data Mine For Your Business appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more

Things are shifting in the wedding industry. Can you feel it? The couples we serve as wedding pros are changing; they want different things, have new priorities for their wedding, and have different problems. As a business coach for wedding pros and a former wedding planner, I've seen this shift happen before. Back in 2007 […] The post Marketing to Gen Z In The Wedding Industry: 5 Things You Need to Know appeared first on Candice Coppola | Savvy Business Advice for Wedding Creatives ..read more