When you think about marketing your business to newly engaged couples, who do you picture? We’d go so far as to guess that you think of a younger couple. And, you wouldn’t be wrong—the average age of someone who gets engaged in the U.S. is 29 years old. But, just because engaged couples tend to be younger than you (heck, maybe they are your age!), that doesn’t mean they are all the same. Millennials and Gen Zers are often lumped together in regards to how businesses market to them—but assuming they are more alike than different is a strategic mistake. The truth is that there’s a big difference ..read more

The longer you are in business, the more you hear about the different strategies you need to have. You need a marketing strategy, a sales strategy and a pricing strategy (just to name a few). And while it might seem like each of these is a different silo for your wedding business, the fact of the matter is, they are all very much linked—and need to work together.  So, we’re going to focus on two business strategies we see a lot of wedding pros approaching as completely separate plans—marketing and pricing—and dive deep into why they should work together for your business. Read on to learn ..read more

How to run a successful wedding venue It’s one thing to start a wedding venue. It’s another to manage it and run a successful wedding one. Because, after you’ve accomplished everything on your incredibly long list of to do’s, the hard part starts. From getting leads and turning them into booked weddings to building a community and leaning on them for help (because this work is hard!), there are more than a few things you want to make sure you do… and don’t. So we asked two experienced wedding venue owners to share their biggest tips with you—so you can do a great job of managing yours. Read on ..read more

Advertising tips for wedding pros   A lot of marketing can be looked at as art because so much of it is rooted in creativity. A beautiful brand that is eye-catching? Art. A brand voice that sounds like you and is persuasive at the same time? Art. Website copy that speaks directly to your ideal clients? Art. But even though everything we just mentioned can have an influence on your advertising efforts, advertising is a bit different—it’s one of the few marketing tactics that is as much science as it is art. And that’s what makes it so interesting! Because when it comes to wedding vendor ad ..read more

  You can’t have a conversation about digital marketing without talking about search engine optimization (SEO). Pros are increasingly searching the internet for the best SEO tips they can find (and make sense of) as they try to do a better job with it. Lucky for you, we have SEO consultant for wedding pros and WeddingPro Educator Sara Dunn of Sara Does SEO here with us today! From helping you understand how to rank on Google to the importance of off-page SEO, Sara is sharing the tips you need to level up your digital marketing strategy while also answering your burning SEO questions. If y ..read more

Have you ever been curious about how to brand or rebrand your wedding business? Kaleigh Wiese, brand strategist and WeddingPro Educator, is here to give her top branding tips. From making sure your logo attracts your ideal clients to fully understanding your website branding, these tips will help take your business’ look and feel to the next level. Bookmark this video so you can watch (and rewatch) it when it’s time to dive deep into your brand! Branding Tips for Wedding Pros   https://pros.weddingpro.com/wp-content/uploads/2023/02/WP-IG-KaleighWieseBranding-FNL-1.mp4     The po ..read more

Email marketing tips for wedding pros   Email marketing is one of the best ways to keep a brand top of mind. But even though it is a marketing tool that is widely used across most industries, it’s not something that many wedding business owners consider. Today, then, we wanted to empower you with all the pro tips you need to leverage this effective tool—and really well. Read on to learn the do’s and don’ts of email marketing.  A quick note before we dive in: Email marketing is different from having email templates for your lead replies! And even though you might develop templates for ..read more

There are lots of ways to build your brand in the wedding industry, and that’s one of the reasons so many wedding pros struggle with marketing. How do you know what the best options are? How do you fit it all in? How do you make sure you’re getting the most out of each opportunity?  We’ve put in a lot of time helping to answer these questions (check out all the helpful articles in the Marketing category of our blog!), but we’d love to explore one of the less utilized ways you can get more eyes on your brand. Today, we are diving into the topic of media kits (a foundational public relation ..read more

Happy Halloween! We know that there are quite a few couples out there who like to ditch the traditional white dress and red roses for something a little more… spooky! If you’re in the market to advertise your wedding business to unconventional couples, we’re here to give you some inspo from iconic Halloween flicks.  Whether your ideal client is already someone who asks for the Monster Mash to be their first dance, or you’re just trying to branch out into new styles to explore your creativity and build your portfolio, use this list as a way to add a little creepiness to your craft!   ..read more

Wedding planners are in a unique position within the ecosystem of the wedding industry because the sooner you get hired by a couple, the better. But because you are often the person with all the connections and inside information, you also can be misunderstood in terms of what exactly it is you bring to the table (which we know is a lot). And that’s exactly why you need to put your business in front of couples every chance you get and on every quality marketing channel you can. Did you know? Couples spend an average of 14 months and 6 hours a week planning their wedding 19% of couples are pla ..read more