Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR. Link to 2023 NASCAR NextGen Fan Study #NASCAR #Sports #Radio #Marketing #Media #Advertising #Business #Sales Hosted on Acast. See acast.com/privacy for more information ..read more

This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the race broadcasts, and defeat objections. Links referenced in this episode: 2023 NASCAR Next Gen Fan Study PowerPoint 2023 NASCAR Next Gen Fan Study Webinar Video #NASCAR #Radio #Sports #Media #Marketing #Sales #Advertising #Business Hosted on Acas ..read more

Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sense for personal injury lawyers in this episoide. Links: Richard Childress Racing Morgan & Morgan Survey Question #radio #sales #NASCAR #Sports #media #advertising #marketing Hosted on Acast. See acast.com/privacy for more information ..read more

Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you engage with your clients who are fans and continue to defeat the uninformed “NASCAR is dying” objection/opinion when faced with it. So, I will attempt to inform and entertain as the late Mr. Harvey once did…and now the news! Links to the 8 news sto ..read more

A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic. Bob, Loyd, & Kent go over findings from a recent consumer study of the 21st century NASCAR fan and just how powerful the NASCAR brand is among almost all radio formats. #NASCAR #Radio #advertising #marketing #sales #sports #media Hosted on Acast. See acast.com/privacy for more ..read more

In this month's episode Bob interviews Marc Greenspan from Research Director, Inc. They discuss two of NASCAR fan's biggest strengths for sellers, loyalty and spending power. Links to the original Radio Ink articles written by Marc discussed in this episode: Selling Audience Loyalty Selling the Value of Your Older Audience MARC GREENSPAN FOUNDER/CEO - RESEARCH DIRECTOR, INC. Office: 410-295-6619 x11 mgreenspan@ResearchDirectorInc.com #sales #NASCAR #radio #sports #media #advertising #marketing Hosted on Acast. See acast.com/privacy for more information ..read more

The winning team at the 2023 Daytona 500 has a unique sponsorship model that we can emulate on the local NASCAR sales level with a little creative thinking and a little creative selling. Links from this episode: Ricky Stenhouse, Jr. JTG Daugherty Racing Kroger Kroger Vendor Program Article Cottonelle JTG Sponsor Activation Article WDNG NASCAR Craftsman Truck Series Social Post WDNG Broadcasting at Daytona Pictures WLIJ NASCAR Coverage Post WECO NASCAR is Back Video Post Hosted on Acast. See acast.com/privacy for more information ..read more

In this month's Selling Speed we look at legacy ideas that still have legs.  Links mentioned in this episode: Legacy Motor Club #advertising #radio #marketing #sports #media #nascar Hosted on Acast. See acast.com/privacy for more information ..read more

In this episode of Selling Speed we examine 4 categories that will spend billions on advertising in 2023 according to a recent BIA Advisory Services webinar. BIA Advisory Services http://www.biakelsey.com/ Top Recession-Proof Opportunities for 2023 Webinar 2022 Sports Business Journal reader survey Hosted on Acast. See acast.com/privacy for more information ..read more

We discuss the massive momentum for NASCAR heading into their 75th Season and how it can relate to sales. Links included in the episode: GFK WDNG-AM "The New 95.1, The Mountain" #nascar #radio #sales #advertising #sports #marketing #media Hosted on Acast. See acast.com/privacy for more information ..read more