The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc.  ..read more

Ferrari and Lewis Hamilton just dropped some heat on social media ..read more

topics discussed:  Context/My story Who should/shouldn’t start a podcast Why I started a podcast Types of Podcasts Podcast as a hobby vs business Branding Deep Dive Pivot ..read more

Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they’ve released an annual report on the World’s Simplest brands. This year’s report surveys over 15,000 consumers in 9 countries, across 25 industries, covering over 800 brands in total.   In this episode we dive deep into ..read more

Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead ..read more

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow.  He’s the CEO & Founder of Omniconvert.  Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels. He’s also written a book about customer lifetime value called The CLV Revolution comi ..read more

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating branded content that drives revenue and creates strategic relationships. She’s an expert in the podcasting space and I really turned this whole call into a consultation for my own podcast.  In this episode we dive deep into how to monetize your content, properly placing CTAs in your content, different tools to make the content creation process easier, and mu ..read more

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from al ..read more

Today we’re talking to Jordan Harbinger. Jordan is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His podcast, The Jordan Harbinger Show, was selected as part of Apple’s “Best of 2018.” Jordan is a legend in the podcasting space, averaging 10 million downloads a month. He’s an OG podcaster and has been podcasting for 17 years at this point.  In this episode we dive deep into why he named his show the Jordan Harbinger show,  the nitty gritty details of how to properly host a guest on a podcast, how to come up with ..read more

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products. He’s written a whole book on the subject and in this episode we’ll ..read more