Today we’re talking to Scott Turman. He is the founder and CEO of BrightRay Publishing, an American company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books. The first, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott is a technologist, entrepreneur, and author. Prior to founding BrightRay Publishing, he wrote code and cryptographic systems for or ..read more

Today we’re talking to Rocky Buckley. Rocky works with experts, thought leaders, and influencers to shape their personal brand and package and monetize their expertise at a high price point.  In this episode we dive deep into Rocky’s journey from being behind the scenes to putting himself out there, building community, monetizing your personal brand, and much more.  If you’re interested in building your personal brand and getting paid for your expertise, this episode is a must listen.  Key Lessons: You have a unique voice and experiences and only you can reach certain people ..read more

Today we’re talking to Sam Caron. Sam runs an agency that brings your brand’s strategy, identity, and messaging to life.    In this episode we dive deep into personal branding, positioning, brand archetypes, rebrands, Sam’s personal journey into posting on social media and starting a branding agency, and much, much more. This is one of the most technical episodes we have in terms of really understanding what a lot of the buzzwords in the branding space actually mean.   Whether you’re interested in branding or you run a small business and aren’t sure what branding is, this episod ..read more

Today we’re talking to Kristi Mitchell. Kristi is a marketing strategist that specializes in helping soloprenuers and small businesses with their digital marketing.  In this episode we dive deep into the marketing funnel, how to measure results of your marketing efforts, the jobs to be done model, and much more.   If you feel like you have no idea what you’re doing with your marketing, this episode is a must listen.  Key Lessons: Marketing funnel - Take a look at your marketing strategy and see where you have gaps in taking people from unaware to paying customer  Jobs to b ..read more

Omar Ilyas, co-founder of Paani, joins the podcast to discuss the journey of branding an international non profit from scratch. This episode is part 1 of the discussion.  ..read more

Faisal Chaudhry joins the branding deep dive podcast to discuss what drives the loyalty that the Republican Party has earned.  00:00 - Intro 01:15 - Introduction to Faisal Chaudhry 03:15 - How is the Republican Party positioning themselves this year? 06:45 - Why are people loyal to certain labels like liberal, conservative, etc.? 08:00 - How Trump has changed the Republican Party 15:20 - the 2016 Election 22:30 - The MAGA slogan 30:30 - The current election 32:15 - Clarity of the platform's messaging 40:30 - Using messaging to justify actions 41:26 - Dogwhistling 51:30 - Visual identity ..read more

With the introduction of Twitter Blue allowing people to get verified by paying $8, impersonation accounts have been popping up. One of the companies hit with impersonators was Eli Lilly and Co. where an impersonator tweeted claiming Insulin was free. The resulting backlash cost the company an estimated 20 billion dollars in market cap.  The team discusses the implications of this and Elon Musk's twitter takeover in general.  ..read more

Today we’re talking to Mohammad Turaani. Mohammad owns and operates a barber studio in Canton, Michigan and is involved in youth programming and teaching.  In this episode we dive deep into Mohammad’s journey to become a barber, opening up his own studio, getting clients, running multiple instagram accounts, and much more.  Key Lessons: If you’re operating multiple social media accounts, you have to be very clear about the target audience and messaging for each account.  Sticking to a color theme can be a powerful way to remain top of mind for your customers.  Links: Moh ..read more

Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident.  Key Lessons:  Customers nowadays want the brands they buy from to share their values When Crisis hits, acknowledge the issue and overcorrect Link to YouTube Video: https://youtu.be/WETWgJCIeDs Branding Deep Dive Website: https://www.brandingdeepdive.com ..read more

Reagan ‘Frank’ Mackrill is a Brand Identity Designer from Sydney, Australia. His branding consultancy G’day Frank works with clients around the world to develop their brand identity and brand experiences. Specifically working with those in tech, health & wellness, as well as home & living industries. He’s a husband, father of 2 kids, Star Wars fanboy, podcaster and is a designer with 15 years of experience.  In this episode we dive deep into the definition of branding, demographics and psychographics, running a business, and much much more.  Key Lessons: Take the time to un ..read more