On this episode, Chase and Scotty are talking about everything Black Friday Cyber Monday.  From the impacts of inflation, the importance of data gathering, navigating supply chain issues as well as the right and wrong strategies to discounting. We also hear from past guests like Max Hennon, COO at BrickHouse Nutrition, as well as Liz Esche, Marketing Director at Gnarly Nutrition, on how their brands are preparing for the busiest time of the year. There’s a lot to get to so let’s dive in! Show notes Seamless subscription commerce: www.rechargepayments.com Check out more Hit Subscribe ep ..read more

On this episode we’re chatting with Liz Esche, Marketing Director at Gnarly Nutrition. Gnarly Nutrition supports athletes through natural and delicious sports nutrition products.  We chatted with Liz about how her career in the outdoor industry brought her to connecting with Gnarly Nutrition at a film festival and then joining on to lead the business’ marketing team as they navigated a rebrand and an overhaul of their subscription program.  We then chat about the immediate positive results Gnarly Nutrition saw when they migrated to Recharge, the brand’s plans for Black Friday Cyber M ..read more

On this episode we talk to Dillon Duchesne, Technology Partner Manager from Gorgias, the most downloaded customer support app in the Shopify app store. We identify the values of a customer support team and why they exist in the first place. Then we examine how layering in a support center like Gorgias can help turn that support team from a reactive team to a proactive, revenue generating channel for your business. Dillon gives us so many stats to support the idea that the merchant of the future needs to own all of their support channels from social media to email, to sms, website chat bots, an ..read more

On this episode we chatted with Max Hennon, COO of BrickHouse Nutrition, a performance and wellness product manufacturing company.  We focused our conversation around three topics with Max — how BrickHouse handles adversity (like the pandemic and supply chain delays), a detailed look at how they’re planning for this year’s Black Friday Cyber Monday, as well as the benefit that subscriptions provide to the brand and their customers.  Max shared a lot of great advice about what they’ve learned from BFCM in the past and how it’s informed their strategies for this year. There’s also grea ..read more

On this episode we talk with Josh Band, founder and CEO of Plate Crate and Amer Grozdanic, co-founder and CEO of Praella. We talk about the relationship between merchant and agency and what each brings to the table. Josh gives us incredible insight into how his business runs and where he leverages Amer’s expertise to help him grow. With an emphasis on customer experience, the tandem works together to constantly optimize the customer journey from their industry leading referral program to communication post-purchase, and repeating the process for their subscription customers. Amer then gives us ..read more

In this episode, we talk to Brandon Amoroso, founder & president at Electriq (a DRINKS Company). We start with their recent acquisition by drinks.com and their massive plans to build on top of their proprietary shipping and fulfillment platform to offer wineries the ability to sell throughout the united states. With all the complications surrounding shipping across state and county lines, Brandon’s team is uniquely positioned to build, support, and scale the direct to consumer arm of wineries across the country. We also talk through a new style of loyalty program, based on value rather tha ..read more

On this episode… we’re chatting with Marko Wittich, President & Co-Founder of Campfire Treats, the makers of healthy, all-natural dog treats and chews. Marko shares with us where the idea for the business came from, as well as the numerous lessons they learned about running a DTC business in their first year.  We then dive into why subscriptions were a perfect fit for Campfire Treats and how they benefit both the customer and the merchant in a variety of ways. Lastly, Marko shares the brands philosophy of doing the right thing, through ethically sourcing ingredients and their sustain ..read more

On this episode of Hit Subscribe, we talk to Dan McIvor, Chief Future Officer at Swanky, a leading Shopify Plus agency with a focus on subscriptions in the food and beverage industry. Dan discusses his experience in food and bev and why they decided to double down in the fastest growing vertical in DTC. In addition to the wide variety of opportunities within the food and bev vertical, Dan believes it is one of the few recession-proof verticals and there is still lots of VC money available for brands. Additionally, we dig deep on an article Swanky just posted on their blog, detailing their 12 s ..read more

On this episode… We’re chatting with Julio Villarreal , former US Marine turned subscription ecommerce founder of Starsoul.  Starsoul, is the first cause driven t-shirt subscription business whose mission is to help others with their mission. We talk about how the idea for the business was formed right in the early days of the pandemic in North America as well as how Starsoul gives back to charities monthly based on the cause they’re supporting.  We also chat about why the subscription business model was so appealing to the brand especially when it came to financial forecasting and ..read more

On this episode we’re chatting with Pratik Rijal, COO of Nepal Tea Collective, a social enterprise that distributes certified organic teas from Nepal while uplifting the livelihoods of the farmers and empowering their second generations through educational scholarships. We chatted with Pratik about the family history of the company and the transformative growth on the surrounding community one tree bush had. Pratik also shares with us the immersive experience they provide their customers through QR codes to let consumers know the stories and people behind their tea purchase.  Lastly Prati ..read more