#566: International Leaders in Loyalty Conference - South Africa
Let's Talk Loyalty
by Paula Thomas
21h ago
Today I’m super excited to introduce you to the “2024 International Leaders in Loyalty Summit” which is taking place in South Africa this September. Many of you know that I often talk about South Africa as one of the world’s most sophisticated loyalty markets, as the breadth and depth of the programmes there are so much further advanced than most of us realise. I’m thrilled to be personally travelling to this conference this year and you won’t be surprised to hear that it’s our friend and guest host Amanda Cromhout who created and is running this conference, as well as the South African Loyalt ..read more
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#565 - What's the Role of CX in your CVP?
Let's Talk Loyalty
by Paula Thomas
2d ago
Our hosts, Bill Hanifin and Aaron Dauphinee, return this week with the Wiser Loyalty series podcast for Let's Talk Loyalty. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives and current market examples to bring that material to life for listeners. For the month of July, they are exploring the Loyalty Academy™ course on “How to Create a Winning Value Proposition” (#106). This week’s ..read more
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#563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries?
Let's Talk Loyalty
by Paula Thomas
1w ago
Mateboho Malope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant transformed into a fintec platform with over 500m customers on its addressable base. Vodacom launched Vodabucks almost 4 years ago in South Africa and is now scaling it across the African continent, with a recent programme launch in Tanzania. Its impressive fintec platform mpesa sees a $340bn p.a. processed across 51 million customers. Mateboho’s biggest learnings address the cultural differences in countries across Africa and in conclusi ..read more
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#562 - What's the most valuable loyalty currency today? No, it's not points!
Let's Talk Loyalty
by Paula Thomas
1w ago
Our hosts, Bill Hanifin and Aaron Dauphinee, are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives and current market examples to bring that material to life for listeners. For the month of July, they are exploring the Loyalty Academy™ course on “How to Create a Winning Value Proposition” (#106). This week’s episode looks ..read more
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#561: IHG One Rewards from IHG Hotels and Resorts
Let's Talk Loyalty
by Paula Thomas
2w ago
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is another industry leader who joined us in our studio in Dubai. Rob Singleton is Director of Loyalty Programmes for IHG Hotels and Resorts, for India, the Middle East and Africa Region.  IHG Hotels & Resorts is a global hospitality company with a family of 19 hotel brands, including over 6,300 operating hotels in more than 100 countries. Approximately 345,000 people work across IHG's hotels and corporate offices globally. IHG One Rewards was ..read more
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#560: Exploring Club Eurostar: Insights from Loyalty Manager Sophia Laban
Let's Talk Loyalty
by Paula Thomas
2w ago
This episode focuses on the Club Eurostar Loyalty Programme. With Sophia Laban, the Loyalty Manager for the programme. She is responsible for managing the future strategy of the Club Eurostar programme and has previously worked for IAG Loyalty and Sky VIP and brings a wealth of loyalty experience to the podcast. Today we will be learning about her favourite loyalty programmes, how Club Eurostar is building member engagement and all about their plans for the future.  Hosted by Charlie Hills. Show notes: 1) Club Eurostar Loyalty Programme 2) Sophia Laban 3) Mando Connect 4) YouGov 5) Europe ..read more
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#559:The Value Exchange - Mercenaries are not US
Let's Talk Loyalty
by Paula Thomas
2w ago
This is another week of the Wiser Loyalty series podcast, which is hosted by Aaron Dauphhinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin. These leading loyalty marketers unveil constructs form the Loyalty Academy™ curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional™ (CLMP™) designation.   In this episode, they explore constructs for “How to Create a Winning Value Proposition” (course #106) and building upon last week's discussion on the importance of knowing your customer – in the sense of understanding the ..read more
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#558: Insights on Emotional Loyalty with Comarch's Jessica Lavigne
Let's Talk Loyalty
by Paula Thomas
3w ago
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is critically important but often struggle to achieve. My guest today is hugely passionate about the topic and she wrote an article about it (in French) for herself and her clients back in 2023. It was SO well received, that it was firstly transla ..read more
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#557: Accor Live Limitless: Emotional Connections and Memorable Experiences
Let's Talk Loyalty
by Paula Thomas
3w ago
In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills, Vice President of Loyalty & Partnerships for Accor across Middle East, Africa & Asia Pacific. With over a decade of experience in loyalty and digital marketing, Chris shares insights from his journey leading the transformation of Accor’s award-winning loyalty program, Accor Live Limitless (ALL). Discover how ALL, spanning over 40 hotel brands, prioritizes emotional connections to deliver personalized travel experiences that resonate deeply with members. Join us as we explore the imp ..read more
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#556: Creating Winning Value Propositions - Know Your Customer First
Let's Talk Loyalty
by Paula Thomas
3w ago
The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples.  In this episode, our hosts bring fresh content from The Loyalty Academy™ on “How to Create a Winning Value Proposition” (course #105). The “CVP” as we refer to it is the centerpiece of loyalty program strategy and an important piece of the broader customer strategy for your organization. Hear about ..read more
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