You can’t have a conversation about digital marketing without talking about search engine optimization (SEO). Pros are increasingly searching the internet for the best SEO tips they can find (and make sense of) as they try to do a better job with it. Lucky for you, we have SEO consultant for wedding pros and WeddingPro Educator Sara Dunn of Sara Does SEO here with us today! From helping you understand how to rank on Google to the importance of off-page SEO, Sara is sharing the tips you need to level up your digital marketing strategy while also answering your burning SEO questions. If y ..read more

At WeddingPro, we love empowering local wedding pros and elevating the industry through actionable, thought-provoking education. Because of that, we’re excited to introduce you to our 2023 WeddingPro Educators! These wedding industry pros (who live all across the country and represent a mix of styles, budgets, backgrounds and experiences) share our mission to elevate the industry through education and local wedding community development. They’ll share their insights and expertise with us throughout the year during webinars, speaking engagements, blog posts and more. It’s time to meet our amazi ..read more

Being a business owner is a lot like playing a game of Tetris. There are a whole lot of pieces moving at once, and you are in charge of fitting them all together. Not to mention, time is of the essence if your goal is for success, efficiency and overall achievement. But here’s the thing. We don’t always have to fight to fit the endless pieces of our business falling at warp speed into place. It’s ok to pause the game and reconfigure the settings to help set yourself up for success. There doesn’t need to be a 24/7 push to achieve the next level of success. So, what am I getting at here? Well, m ..read more

As you’re going through your advertising journey with The Knot and WeddingWire, it’s vitally important that you track and understand the numbers behind your Storefronts. Not only will that help you understand how your investment is performing but it will also help you stay closer to your Storefronts so you can continuously optimize them for greater success.  There are plenty of important metrics that you’ll track throughout your advertising journey, like ROI and conversion rate, but today, we’re going to focus on five metrics that are unique to your Storefront activity. Keep reading to le ..read more

As you’re going through your advertising journey with The Knot and WeddingWire, it’s vitally important that you track and understand the numbers behind your Storefronts. Not only will that help you understand how your investment is performing but it will also help you stay closer to your Storefronts so you can continuously optimize them for greater success.  There are plenty of important metrics that you’ll track throughout your advertising journey, like ROI and conversion rate, but today, we’re going to focus on five metrics that are unique to your Storefront activity. Keep reading to le ..read more

WeddingPro is pleased to introduce the 2023 Class of Fellowship for Change, a program that gives pros from historically underrepresented communities in their first years of business the chance to pursue their passions and accelerate their growth through self-paced educational content, expert-led talks and so much more. Research shows not enough small business owners in underrepresented communities get access to funding and education that will truly help them thrive. That’s why we created Fellowship for Change. We can’t wait to see how these Fellows grow their businesses over the course of 2023 ..read more

Email marketing tips for wedding pros   Email marketing is one of the best ways to keep a brand top of mind. But even though it is a marketing tool that is widely used across most industries, it’s not something that many wedding business owners consider. Today, then, we wanted to empower you with all the pro tips you need to leverage this effective tool—and really well. Read on to learn the do’s and don’ts of email marketing.  A quick note before we dive in: Email marketing is different from having email templates for your lead replies! And even though you might develop templates for ..read more

Missed a webinar or want to brush up on some skills? You’re in luck! We created this one-stop guide for all of WeddingPro’s webinars in 2023. You can find details and registration links for upcoming webinars and access replays for past webinars directly from this page.  Looking for more webinar content? Check out our guides for our 2020, 2021 and 2022 webinars.   Stop Stressing About Finances: How to Set Up Your Wedding Business for Financial Success Talking about finances isn’t the most exciting thing for pros because they can be confusing, scary or a little bit of both. But, with j ..read more

Advice from our WeddingPro Educators It’s the beginning of the year, and we all know what that means—it’s time to take in all the inspiration and business advice we can get! From thinking about the goals and targets you want to hit to what you’ll need to do to set your plans in motion and keep motivated throughout the year, we wanted to provide guidance from some of our trusted WeddingPro Educators.  Read on to see how they are approaching their beginning-of-year planning.   “Give yourself grace.” I know that my amazing colleagues will all be giving you some incredible advi ..read more

Some topics never go out of style in the world of a wedding pro, and upcoming wedding trends is one of them! We’ve rounded up the 2023 wedding trends couples are most excited about (read: will probably ask you to create for them) so you can get ahead of the curve.  Read on to see what’s trending!   Wedding Decor Trends When it comes to creating a great guest experience, you need an excellent design. Because these are the elements the couple and their loved ones can see and touch (we’ll get to the taste part later). So, whether you are a venue, wedding planner, designer, florist or re ..read more