For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, as the digital playground evolves, so does the consumer. Adding additional tactics to your paid social campaign is essential in reaching your targeted audience. Pair tactics to lift the results […] The post Lift the Results of Your Paid Social Campaigns appeared first on Media Venue ..read more

3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect across the digital landscape. What’s your next step? Do you “remarket” or “retarget” this site visitor? It all comes down to WHICH WEB PAGE the prospect visited. If a prospect […] The post Increase Awareness and Engagement with Remarketing appeared first on Media Venue ..read more

Have you ever noticed an ad on your mobile device from a store that you were currently visiting or had just visited? Oftentimes people view this as a coincidence when in reality, they are at the end of a marketing tactic called geofencing. Geofencing utilizes a virtual perimeter set around a geographical location. Within this […] The post The Benefits of Geofencing appeared first on Media Venue ..read more

Every marketing vehicle has its own set of metrics that can be reported at the conclusion of a campaign. However, conversion tracking is the trickiest metric of them all. Tracking conversions involves a number of unique factors that will determine if and how an action can be tracked. When implemented correctly, conversion tracking can provide […] The post MV How To: Conversion Tracking appeared first on Media Venue ..read more

As we approach the holiday season, many businesses are looking to increase their marketing efforts, whether that is advertising on streaming radio, launching a video marketing campaign, or reserving billboard advertising. However, one of the most effective campaigns initiatives that your business can take is to invest in retargeting. This creative freedom allows business owners […] The post 5 Reasons to Invest in Retargeting appeared first on Media Venue ..read more

For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, as the digital playground evolves, so does the consumer. Adding additional tactics to your paid social campaign is essential in... The post Lift the Results of Your Paid Social Campaigns appeared first on Media Venue ..read more

3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect across the digital landscape. What’s your next step? Do you “remarket” or “retarget” this site visitor? It all comes down... The post Increase Awareness and Engagement with Remarketing appeared first on Media Venue ..read more

Have you ever noticed an ad on your mobile device from a store that you were currently visiting or had just visited? Oftentimes people view this as a coincidence, when in reality, they are at the end of a marketing tactic called geofencing. Geofencing utilizes... The post The Benefits of Geofencing appeared first on Media Venue ..read more

Every marketing vehicle has its own set of metrics that can be reported at the conclusion of a campaign. However, conversion tracking is the trickiest metric of them all. Tracking conversions involves a number of unique factors that will determine if and how an action... The post MV How To: Conversion Tracking appeared first on Media Venue ..read more

As we approach the holiday season, many businesses are looking to increase their marketing efforts, whether that is advertising on streaming radio, launching a video marketing campaign, or reserving billboard advertising. However, one of the most effective campaigns initiatives that your business can take is... The post 5 Reasons to Invest in Retargeting appeared first on Media Venue ..read more