Personalized marketing is more than just delivering online advertising that strikes a chord. It’s about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap. Gen Z, Millennials, and Gen X are all digitally aware generations but have different moti ..read more

Shopping for Home & Garden products is one of the big joys in life. It is also one of the strongest ecommerce categories. In Q2 of 2023, approximately 20% of global shoppers reported buying home and garden products online. This means that tailored Home & Garden marketing strategies are an important way for ecommerce stores to boost revenue. To help you on your way, we’ve developed a calendar that will act as your blueprint for driving Home & Garden ecommerce sales all year round. In this article, you will learn: How you can take advantage of each season’s unique attributes to boos ..read more

When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.  In this article, you will learn: How retargeting works.  When to use retargeting. How flexible retargeting campaigns can be (with retargeti ..read more

Many businesses say the same thing in January, as the dust begins to settle after the intense two-month-long sales season: “This year we’ll begin planning earlier. We’ll get our plans in place months in advance, not just weeks before it starts.” And yet, October comes around again, and many online and omnichannel retailers are still working on their promo period sales strategy. You can learn how to better plan every aspect of your sales season strategy in our Black Friday retargeting campaigns report. Whether you have started early and have your ducks in order (and your Black Friday products o ..read more

When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep ..read more

Retargeting is a great way to reconnect with users and ultimately convert them into paying customers. However, you’re competing with other businesses for the same users’ attention. In this article, we’ll walk you through our top five retargeting strategies and how you can use them to maximize the success of your retargeting campaign and meet your business goals.  In this article, you will learn: Why retargeting strategies are important to your business’s bottom line. Some retargeting strategy best practices. Ways that abandoned cart retargeting can help you re-engage shoppers. How you ca ..read more

CPMs, CTRs, and AIDA. The marketing world is rife with arcane acronyms, seemingly impenetrable jargon, and even seemingly straightforward terms can have nuanced meanings. There’s no better example of this than remarketing and retargeting, both terms are often used interchangeably, even by seasoned marketing professionals, but there are subtle differences that can make the difference in the success of your marketing campaigns.  Today, we’ll dive into the differences between remarketing vs. retargeting and shed some light on one of the big questions of the marketing world.  In this art ..read more

The sales journey is a long, sometimes complicated process, regardless of your particular niche. It’s important to maintain contact with your customers, and guide them through every stage of their journey. Retargeting technology is a powerful tool to forge these regular connections, but there’s one moment in particular where it outperforms: the Zero Moment of Truth.  Today, we’ll discuss what the Zero Moment of Truth is, and how you can use retargeting technology to maximize its impact.  Table of Contents: What Is the Zero Moment of Truth? Why is the ZMOT so important? What channel ..read more

From the printing press to Deep Learning, the history of marketing shadows all our great leaps forward in communications technology. It is the marketer’s job to identify how these novel technologies can be used to reach potential customers, and educate them about products and services that enrich their lives.  The printing press let us create posters, radio and television enabled us to speak to people in their homes, and the internet gave us new ways to sell to people. Today, we’d like to take a moment to dive into how marketers can take advantage of the next big leap forward in technolog ..read more

The hardest part of business is not usually envisioning where you want to be, it’s implementing a plan of action in logical and effective steps in order to get there. When we’re making plans, these steps will inevitably include a Deep Learning powered retargeting campaign, but let’s not get ahead of ourselves.  Instead, Let’s start with a simple statement: “We want to increase online sales”. There are many ways that you might do, such as; improving your online store’s UI and UX, increasing product range, and running promotions. However, the most likely solution is digital ad campaigns. So ..read more