Why Your SMB Should Harness The Power of AI for Retail Sales Forecasting
Salesforce
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8M ago
She hadn’t even planned to buy anything. Between leaving a client meeting and picking up her kids from school, however, she had a little bit of time, and the store was right there. She would be going out for date night at the end of the week, and she had seen a cute skirt the retailer showcased in ..read more
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Small Business, Big Impact: Women-Owned SMBs Continue to Grow
Salesforce
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8M ago
You see them appearing more often on the keynote stages of industry events. They’re increasingly standing among those competing in pitch competitions like Dragon’s Den. But there are also an entire cadre of women launching and running successful small businesses who might go unrecognized were it ..read more
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Automate Your Follow-Up Workflow to Boost Sales Conversions
Salesforce
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8M ago
Sales processes can take many forms, but they often go either like this: Meet the customer -> Make the pitch -> wait to hear back Or this: Customer visits the web site -> they click around -> wait to see if they come back In both cases, there is another critical step that makes all the difference ..read more
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How AI Can Revolutionize Your Hiring Efforts
Salesforce
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8M ago
Everybody recognizes “a good hire” when they see one. It’s the person who’s joined the company with ambition and drive, ready to demonstrate excellence in the role they’ve been given. When it’s time to offer new ideas to solve long standing problems, this is the person eager to contribute to the ..read more
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Tech Tools To Elevate Customer Experience and Engagement
Salesforce
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8M ago
Serving better food than other restaurants doesn’t matter if the service is slow and the waitstaff isn’t friendly. Offering a greater selection of products than competitors won’t make a retailer successful if their store is difficult to navigate and items aren’t well-organized. A hotel can offer ..read more
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Content Marketing Trends for 2023 and Beyond
Salesforce
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9M ago
Content is more than a necessary expense for fast-growing brands. Content is like a form of currency. When brands tell stories and distribute them to the right audience through their preferred channels, customers often provide a lot of value back. This can include greater insight into their pain ..read more
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Why Your Business Should Invest In Automated Email Marketing
Salesforce
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9M ago
When a customer opts into your database, sending them a “welcome” email message is a great way to start the relationship off right. Would one of your customers benefit from some smart product recommendations based on items they’ve already bought? Send them an email about that too. Don’t forget to ..read more
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How to Use Zero-Party Data to Map the Customer Journey
Salesforce
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9M ago
It’s tempting to think of the customer journey as a sort of luxury cruise, where a brand leads people on an unforgettable trip to a destination where they get exactly what they want. In most cases, though, the customer journey is more like riding a bus. Instead of one, linear path, customers may ..read more
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The Rise of Voice Search: What Marketers Need To Know
Salesforce
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9M ago
A parent asks a smart speaker in the kitchen to look up a recipe for baked halibut as dinner hour approaches. At work, a senior manager speaks to a virtual assistant to troubleshoot an issue with a business application. While tinkering in a garage, a hobbyist calls out to their smartphone and ..read more
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Video Marketing Dos and Don’ts Every Brand Should Follow
Salesforce
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9M ago
There’s more to video marketing than picking up a camera and hitting “record.” It goes beyond editing footage and adding special effects. Even the distribution of video content through a variety of digital channels isn’t enough to make it a successful marketing tactic. Success with video marketing ..read more
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