219: Climbing the Giant’s Ladder to Marketing Success – Interview with Best Selling Author Elizabeth Chabe
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
2d ago
On this podcast episode, I feature an interview with Elizabeth Chabe author of a new bestselling book called The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for entrepreneurs and technology professionals seeking effective marketing strategies to launch their innovations commercially. This new book addresses the gap between innovation and commercial success, providing actionable strategies to navigate the unique challenges of marketing in the science and technology sectors. Her work has been featured in majo ..read more
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218: Discussing KBIS 2024 with Chris Hurdleston
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
2w ago
On this episode, Chris Hurdleston of ACS International and Dorfner joins me to discuss his perspective from the KBIS 2024 show in Las Vegas last week. The Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all kitchen and bath design aspects.  This is one of the sparkly sink bowls from Maestro Bath that Chris snapped a picture of while at the show. The price tag is $3,500. He’ll share some other designs and trends he noticed from the show on this episode. The post 218: Discussing KBIS 2024 with Chris Hurdleston first appeared on ..read more
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217: Discussing Technology and Manufacturing Outlooks with Andrew Pokelwaldt
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
3w ago
On this episode, Andrew Pokelwaldt joins me to discuss trends taking place in the manufacturing sectors and how technology is poised to play a significant role in handling challenges in 2024 and beyond.  The post 217: Discussing Technology and Manufacturing Outlooks with Andrew Pokelwaldt first appeared on Cast Polymer Radio ..read more
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216: Marketing Minute- The Story of How Halitosis Became a Medical Condition With a “Cure”
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
1M ago
On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”. There are plenty of examples of this throughout the history of advertising.  The post 216: Marketing Minute- The Story of How Halitosis Became a Medical Condition With a “Cure” first appeared on Cast Polymer Radio ..read more
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215: On a Journey to Disrupt Composites Manufacturing – Interview with Tyler Alvarado
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
1M ago
On this episode, I share an interview I did with Tyler Alvarado. Tyler is the CEO of Continuous Composites, a company that’s on a journey to transform manufacturing. Continuous Composites began with a realization that composite manufacturing was a problem waiting to be solved. Their vision is to break the mold of additive manufacturing and advance new platforms and processes using composite materials.  They’re now developing solutions directly with industry leaders to ensure efficient and effective market entry upon CF3D® commercialization.  You can learn more by visiting h ..read more
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214: Discussing the Composites 2024 Fly-In with Dan Neumann of the ACMA
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
1M ago
On this episode, Dan Neumann joins me again to discuss the 2024 Composites Fly-In taking place in Washington DC Feb. 26-28th. Dan is the Vice President of Government Relations for the ACMA. The Composites 2024 Fly-In will provide a unique setting to meet with Members of Congress and agency leadership to educate them on the valuable capabilities of composites and further open markets. You can learn more by visiting https://acma-org.my.site.com/flyin2024. The post 214: Discussing the Composites 2024 Fly-In with Dan Neumann of the ACMA first appeared on Cast Polymer Radio ..read more
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213: Discussing CCT Training and Workforce Development with the ACMA’s Kyler Jordan and Peter Hedger
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
2M ago
On this episode, Kyle Jordan and Peter Hedger of the ACMA join me for a discussion on workforce development. Kyle is the director of certifications with the ACMA and Peter is Vice President of Strategic Partnerships and Membership.  We’ll be talking about a recent workforce development research survey that the ACMA completed and some of the data from it. As we share some of the feedback from companies, we’ll also discuss just how CCT training & certification can help improve employee retention.  For more info on the ACMA’s CCT certification programs, visit https://acmanet.or ..read more
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212: Marketing Minute- Four Levels to Talking About Your Products
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
2M ago
On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising game. The post 212: Marketing Minute- Four Levels to Talking About Your Products first appeared on Cast Polymer Radio ..read more
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211: The 85 Percent Rule and How to Create Opportunities for Breakthrough Innovation
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
2M ago
On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what most of us have been taught – which is to give your maximum output. Operating at 100% all of the time is not sustainable, and eventually leads to burnout. It also doesn’t give you the time or energy to innovate. We’ll also play an interview with Dr. Roger Firestein, author of the book Create in a Flash: A Leader’s Recipe for Breakthrough Innovation. Create in a Flash is based on Roger’s 40 years of helping companies unleash ..read more
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210: Discussing Fiber Patch Placement (FPP) with John Melilli of Composite Automation
Cast Polymer Radio
by castpolymerradio@gmail.com (Jonathan Taylor), Cast Polymer Radio
3M ago
This week, John Melilli of Composite Automation LLC joins me on our last podcast episode of 2023. John has over 30 years of experience in the application of mechanical, electrical & industrial automation components and systems for manufacturing. He’s been working with composite part manufacturers since 2004. Composite Automation is the only manufacturer’s representative firm in North America that focuses on providing innovative composites manufacturing solutions to companies manufacturing various types of composite structures.  On this episode, we’ll be discussing ..read more
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