What is old is new again. Black becomes the ‘new black’. Everything in this life has a cycle. This article: “4 Trends Impacting Retail Marketing Strategies”  is an interesting read ..read more

Click and collect is growing in importance for retailers and the magazine industry is also excited about its potential. This study is poised to uncover shopper appetite. This is an exciting opportunity for the Magazine Industry as a whole and for Retailers to realize increases in magazine sales but also for increased sales of other products advertised within magazines and sold within their retail locations. The goal of the study and key elements are as follows and will entail interviews with both Magazine Retailers & Consumers to gain the best insights. Key Study Objectives Assess potentia ..read more

I remember as a teen looking forward to going to the local corner store to buy Teen Bop, Teen Beat, Tiger Beat or one of the other teen magazines to get the latest issue with one of my favourite heartthrobs on the cover. Today, the pictures, the latest information or gossip on any of your favourite celebrities are at the tip of your fingertips on social media. In fact, the interaction feels a lot more direct as we can follow our favourite celebrities directly on social media. We can see inside their homes, go along on their vacations, read what they think about politics or learn how to make th ..read more

People are bored, they are stressed. Flipping through a magazine gives them joy and relaxation. This past March, publishers saw an uptick in magazine sales. We are seeing that pattern here in Canada also. To read the full article in the New York Post, click here ..read more

I recently returned from a Loblaws trade show.   This show piggybacks on Loblaws National Kick-Off meetings and is held every 2 years.  The show moves around to various locations in Canada and this year was held in Halifax on January 29th and 30th.    It is a very busy 2 days where we get to visit with 1500 Head Office Employees, Store Managers, Specialists, and District Managers.  We collect 3000 copies of our top-selling magazines, to give away, to the people who visit our booth!  This makes our booth a very popular stop! We also promote new books that ..read more

We the North Indeed! It’s been proven again and again that when a topic resonates with consumers, they will pick up the magazine that covers it. Raptors commemorative magazines The rousing success of the basketball title win by the Raptors and the Black Friday 2019 event in Costco Canada shows what can be done when great planning and execution is married to great products. Magazine titles prominently displayed on racking that held plenty of copies Costco featured the commemorative win titles prominently in stores. 100% compliance was nailed nationally and the results are just phenomenal.  ..read more

Every year, it is with bated breath that we await the latest box score report, letting us know who is up, and what magazines are really making it happen at retail. Click here for the 2018 report ..read more

Magazines and Books at Retail (MBR) hosted another stellar day of learning, providing some interesting insights about what’s happening at retail, and online, at the Marriott in Markham, Ontario, on October 21st. As always, this event was packed with value. The meeting began with round table meetings in the morning, where retailers, representatives from retail, consultants and magazine publishers were able to discuss what’s new and exciting, and to also take care of a little business. The presentations kicked off over lunch, with our own Craig Sweetman announcing the winners of the 2018 IAG Re ..read more

The long days of summer have us in search of and enjoying a variety of experiences. Music festivals, action-packed movies, summer cuisine, fun fashion and various other outdoor activities and yes, road trips. Holidays provide more leisure time for these activities and magazines are a great resource for our passions, providing inspiration, information and ideas. While there is no doubt that we’re consuming media differently today than we did even five years ago, there remains the tactile love of something you can roll up and throw into a beach-bag and not worry about whether it’s going to survi ..read more

“Print is regaining its prestige. Every year FIPP finds innovations in the print space. Print offers strong journalism unavailable online. Private Eye, the UK satire magazine, is growing because it never embraced digital. Publications are creating new packaging for enhanced reader value. Brands are exploring higher quality premium products.” is a snippet from the recent Act 9 Experience conference discussing important trends in Magazine Media. Read the whole article by clicking here.   ..read more