A Tobacco Brand Trying to Get Canadians Off Cigarettes: Rothmans Benson and Hedges is our Canadian Retailer of the Month.
Store Support
by Marketing Force
5d ago
When we think of innovation, we think of doing something completely outside of the box – new and innovative. Rothmans Benson and Hedges exemplifies. You likely know the brand as being a famous Canadian tobacco brand. Think Benson and Hedges Symphony of Fire. If you are Torontonian, you know the reference. As we all know cigarettes cause cancer, make millions sick and cause hundreds of thousands of deaths annually. This is because tobacco is laden with carcinogens (cancer causing substances). Rothmans Benson and Hedges realized that they needed to innovate, but not only did they innovate, they ..read more
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Summer Store Execution Booster – Make the Most of the Most Critical Long Weekends
Store Support
by Marketing Force
2w ago
Summer is almost here, and the holiday weekends are coming!  Be sure your products and promotions are set for selling success during your busiest time of year! If you don’t currently have a dedicated team or only partial coverage our Summer Store Execution Booster that covers the three major long weekends in Canada during the summer, is the solution to ensure you maximize revenue potential on those very important weekends. See the PDF link for complete program details and how you can take advantage of group pricing based on all our client’s coverage. You can also reach out to me here by r ..read more
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Bricks and Mortar Did Not Die… Now What?
Store Support
by Marketing Force
3w ago
The explosion of eCommerce at retail and the option of at-home delivery has had people speculating that traditional retail is dead. From employee-less Amazon stores to curbside pick-up, digitized ordering is just about everywhere you go. The result: brands are scrambling to modernize and keep ahead of trends to maintain their profitability. Yet, in the race to modernize, there is one aspect of retail that brands did not consider–the customer experience. This includes how much people enjoy: The social aspect of shopping with friends and/or family The act of touching, testing, and seeing someth ..read more
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Navigating the Future of Retail: The Evolution of Self-Checkout Systems
Store Support
by Marketing Force
1M ago
Self-checkout, a win-win for everyone, right? It can mean less employee overhead and can empower customers to help themselves. Yet, many stores-even the big box stores-are doing away with self-checkout for three major reasons: cost/maintenance, customer experience, and inventory management challenges. We have written extensively about the customer experience and whether it even matters to retailers anymore. The challenge is that, if you are taking a “hands off approach”, the customer experience in your retail environment is, for the most part, controlled by them. This means you list and restoc ..read more
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Bouclair
Store Support
by Marketing Force
1M ago
In late April, our corporate headquarters underwent a relocation after a decade in the same office building, prompting a much-needed refresh of our space. Taking charge of this endeavor, I embarked on a quest to explore current trends in décor and design, a task I hadn’t tackled since my home relocation in 2021. My first stop was Bouclair, a Canadian retailer known for its variety and style. Walking into their newly renovated local store, I was immediately struck by the dramatic transformation. The once-familiar interior now boasts sleek black walls that accent contemporary lighting and fixtur ..read more
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Excellence in Customer Service: A “Moving” Story…
Store Support
by Marketing Force
1M ago
Having spent most of my career in the retail sector, I’ve always understood the particular importance of exceptional customer service in setting businesses apart. Although the two organizations detailed in this blog do not fall under “retail” the overall positive experience working with both organizations deserves a special mention.  Throughout our daily lives we encounter a number of different customer service experiences, with some being better than others.  This is a positive customer service story that we encountered during our recent office move. Customer Service Story #1: As we ..read more
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Canadian Retail Innovator of the Month: Fortinos–The Most Amazing Store in Burlington
Store Support
by Marketing Force
2M ago
Normally, when we announce our Canadian Retail Innovator of the Month, we focus on manufacturers innovating at retail. This month we decided to tip our hat to a brand that, as a retailer, goes above and beyond to delight customers and promote brand loyalty. Who are we talking about? Fortinos. If you have not had the pleasure to visit one of Fortinos newer locations it is clear they were designed with the customer in mind. In fact, we wrote a piece about the Bolton store just last month because its presence is a great example of both a retail success story and a major retail failure. You can re ..read more
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Brand Loyalty: The Key to Surviving Inflation, Price Wars, and Cost of Living Increases
Store Support
by Marketing Force
2M ago
It’s no secret–making ends meet has not been easy for the average Canadian in recent years. Beyond so many being without work throughout the pandemic, post-pandemic inflation has sent the cost of living through the roof. In urban areas like the GTA the cost to rent a one-bedroom apartment is well over $2,000 per month. Meanwhile, the price tag to buy is upwards of one million dollars. Even outside the city the cost of housing is obscene. We are facing a new carbon tax that will substantially increase the cost of gas and heat. While the cost of products and services are higher than ever, even t ..read more
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Retail Loss Prevention: Is Treating Your Customers Like Thieves the Way?
Store Support
by Marketing Force
2M ago
The secret is out: The issue of retail loss prevention is a major concern in almost every retail store. It’s good to know that many retail stores are taking measures to curb theft and promote safety, but many retail stores can become overly cautious in this regard. In other words, this would mean treating customers like potential thieves and suspecting every single person. This level of experience may not be what customers or high-spending consumers are looking for when purchasing everyday items. The Pain Points of Retailers It’s no secret that the mass layoffs and unemployment rates are high ..read more
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The Balance Between Technology and Service—Is e-Comm, AI, and Bots Destroying Your Customer Experience?
Store Support
by Marketing Force
2M ago
As a company grows, every aspect of its business experiences growth, including its customer base, geographic reach, range of products, as well as customer expectations. However, along the way, many brands decide not to invest in hiring proper labour workers or improving their customer satisfaction rate. This means that when a customer has a negative experience, they might be reluctant to return, and the brand may miss out on the opportunity to build a long-term relationship with that customer. This can result in companies relying on one-time customers rather than building a loyal customer base ..read more
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