If you’re reading this then your digital marketing is suffering in some way, and this is probably not the first article surrounding digital marketing and SEO that you are in the midst of understanding. The truth is, with Google and SEO being the number one way in which companies can digitally market their product or services there are companies and experts increasingly trying to vie for your attention and tell how you SEO can change your brand’s future and monetary fortune. And, if we’re being honest, much of that is just the same of what the hundred other people said on their articles – keywo ..read more

If you’re reading this then you’re probably acutely aware as to how much page speed affects your SEO ranking on Google Search Engine Results Pages (SERPS). If you’ve read our previous post (which you can find here) you’ll know that there are a myriad of things that can affect your site’s speed and your SEO ranking as a result. This ranges from anything including image file size to particular code implementation, and if you know anything about internet users, then you’ll also know that you have a very small gap of time to ensure your site visitors’ attention span – eight seconds in some estimat ..read more

Finally, after many months of design and iteration, toil, blood, sweat and tears, your website is out there ready to get your brand recognised and money in your pocket. The design is airtight, all the right things are in the right places – all you have to do is sit back and wait for the leads to come streaming in….right? Until you realise…it isn’t loading as quickly as you’d like. In fact, it’s actually quite slow. What do you do? Try your luck and hope that people are patient enough to give it time? If that option sounds enticing, then think again. This is the internet – people are not patien ..read more

Whether we like it or not, SEO is a largely long term endeavor and requires weeks and months of planning into the future to come up with the next best river of content that will allow you float gently to the top ranks of Google’s search engine. To achieve this, you can’t just rely on having out of this world content come to your mind every couple weeks and relying on the brilliance of your spontaneous genius to get you to where you want to be, you need to have some sort of goals in place when it comes to your SEO or else you’ll find yourself with very little room to go anywhere with it. In thi ..read more

Growing a successful social media presence may seem often seem like a pie-in-the-sky goal for many marketers out there who are looking at it like it is something of a dream to work out. However, like many other aspects of digital marketing, once enough practice and dedication is placed into understanding social media, the sooner you come to understand some of its sacred practices that more or less guarantee one’s success when navigating its hallowed halls. For all the confusion about social media and its varying parts, the outcome of mastering the platforms is worth it more than anything else ..read more

Let’s face it, digital marketing is no use without a good, responsive website. And when I say responsive I don’t mean something that’s going to talk back to you, I’m talking about a site that can be browsed from any device and will still function correctly. If this sounds like gibberish to you, it’s okay you’re in the right place. Web design is crucial when it comes to your marketing strategy, it’s not just about the function ad visibility of your design, it’s also about the small details that will influence how people interact with your business. The way the site is laid out, from the website ..read more

Backlinks are a foundation of your SEO strategy and should be taken into serious consideration when undergoing your SEO moves within your company. If you’ve already read our first part of the Ultimate Guide to Backlinks, then you’ll know that they are also a slippery thing to acquire and take lots of time and resources to gain. You’ll also know that they are a perfect way to bring traffic to your site. but mainly they provide a vote of confidence to other sites within the realm of Google to tell people that your site is one to go to. This vote of confidence is where the real SEO work comes in ..read more

Search Engine Optimisation – commonly known as SEO – is the ultimate method in which websites can reach the top of Google’s search engine results page (SERP) so that they can reach the best possible amount of traffic and, ultimately conversions. However, because it is such an effective method of gaining traffic and revenue through your site, it obviously doesn’t come easy and does indeed require some digital marketing expertise and knowledge for you to see some proper success. Similarly, it takes time, energy and vital resources because, unless you’re willing to pay a third party agency to do ..read more

We digital marketers may not like to admit it but there’s a lot of trial and error involved in our field. We know what works and what doesn’t work but understanding when, how, and why a particular strategy works with a certain client can sometimes be a result of hard work with a little luck thrown in: “Why did those keywords pick up so much traction?” “What sort of lead generator will suit the client more – a calculator or a whitepaper?” “Will paid ads be a better route?” “Are paid ads suitable for the budget?” “Paid ads aren’t a better route – ABORT!” via GIPHY We might know a hell of a lot ..read more

We’re back for the third time with more ways that can help drive traffic to your website! It’s possible you might be sick of that phrase by now, anyone who’s spent longer than a week in the digital marketing world probably is, but it does have its fair share of benefits – and is arguably the most efficient way to see a return of investment! For this trick however, you won’t find yourself reaching deep into pockets. In fact, the majority of it is completely free. Yes, you guessed it – social media! Social media is a lot more than looking at the latest fashion trends or seeing memes of someone g ..read more