In the world of digital marketing, we often talk about “brand voice,” but what does that even mean exactly?  Well, first of all, it’s important to note that voice and tone aren’t actually the same thing. Think of your brand voice as your brand’s personality—it’s the consistent, underlying character that doesn’t change. Your tone, on the other hand, is how that voice adjusts depending on the situation. Maybe you have a friend with a consistently quirky personality (that’s their voice), but sometimes they’re calm and quiet, and other times, they’re extra chatty (that’s tone). Your brand vo ..read more

Or, how to balance automation with a human touch.  Well, well, well.  If it isn’t a blog post dedicated to everybody’s favourite thing to talk about: AI—our best friend in efficiency and, if you ask certain writers and creators, a barely formidable enemy when it comes to keeping things human and real.  In the race to automate everything we can, there’s a real temptation to let algorithms run the show. But here’s the thing: humans can tell when there’s no soul behind the screen, and in marketing (and also very much in life), that can be a deal-breaker. So how do we make the best ..read more

Here’s How to Stand Out in a Crowded Market The software industry is packed with great solutions, and even the best can struggle to get noticed. Whether you’re launching a new product or giving an existing one a fresh spin, it’s all about balancing the tech talk with real-world benefits. Here’s how to create a marketing approach that drives meaningful engagement, inspires conversions, and stands out. 1. Lead with Customer Pain Points, Not Product Features In a world swarming with tech solutions, listing features isn’t going to cut it. Users want to see how your software fits into their daily g ..read more

Today, it’s all about having the right skill sets – and the most important skill, it turns out, is adaptability. Remember when marketing roles were neatly divided into silos? Us too, but just barely.  In our current crazy-fast-paced world of digital marketing, the old-school idea of filling a team with narrowly defined roles is, well, a bit outdated. These days, it’s all about bringing together the right mix of skills, with team members who can wear multiple hats. The best part? Marketing roles have evolved to be way more dynamic, and that’s exactly what makes the work exciting—and chall ..read more

Is it just us? Have you noticed how Google search seems to favour Reddit results lately?  Turns out, it’s not all in our heads!  It’s a combination of engagement, relevance, domain authority, and diverse, fresh content that often accounts for Reddit posts ranking highly in Google search results. This shift toward favouring user-generated content and community-driven platforms like Reddit appears part of Google’s ongoing effort to prioritize content that best serves user intent, relevance, and authenticity.  In 2022, Google rolled out a “Helpful Content” algorithm update to prio ..read more

Wanna know something wild? Podcasting (a term first introduced by The Guardian way back in 2004!) is just about 20 years old now – and it doesn’t seem to be slowing down anytime soon. In fact, according to Statista, the number of global podcast listeners is on track to hit 504.9 million this year, and we couldn’t be prouder to contribute to the airwaves! Indeed, we recently published the final episode of our very first Ten 20s podcast season! It’s been an exciting journey, and we couldn’t have done it without your support. What a thrill and a privilege to zoom out of the day-to-day minutiae ..read more

Get in! We’re cracking the code of SEO (Search Engine Optimization) – the secret language that speaks to search engine algorithms.  It’s all about visibility Imagine you’re at the world’s most extensive library, but there’s no search bar or “card catalogue,” as it were. How would you find that one book about, let’s say, ninja penguins? That’s where SEO comes in. It organizes your website’s content so that when someone asks Google about ninja penguins, your page pops up like a well-trained bird in a tuxedo. But SEO is more than just a visibility cloak; it’s about making sure your content ..read more

Today, we’re unveiling the fascinating world of Paid Media—a dynamic arena where creativity intersects with analytics, where every click could mark the beginning of a valuable customer relationship. Join us as we explore the nuances of this critical digital marketing strategy. Why Paid Media? Why Now? In today’s rapidly changing digital landscape, capturing the attention of potential customers has become increasingly competitive. Think of yourself as a street performer in the crowded marketplace of the internet. Paid media isn’t just your eye-catching costume; it’s your microphone and speaker ..read more

Oh, hi! Welcome to today’s blog post, wherein we will praise a surprisingly unsung hero of the marketing world—CRM, or Customer Relationship Management—and the varying tools available to harness it.  Not just any sidekicks, these tools are powerful allies in your quest to forge enduring relationships with your customers. So, let’s get into it! Why CRM?  Let’s face it: what sets you apart isn’t just what you sell but how you sell it—and how you continue the conversation after the fact. That’s where CRM swoops in. Think of CRM as your all-seeing eye in the digital realm. It knows your ..read more

Let’s Chat: Exploring the Magic of Conversational Marketing Oh, hi. We were just about to chat about something that’s been causing quite a stir in the digital marketing sphere. Join us! Settle in! Get comfy and let’s discuss: Conversational Marketing.  It’s really quite simple, actually (the most effective methods often are). In this case, we’re talking one-to-one interactions in real-time across multiple channels. Essentially, conversational marketing allows you to foster customer relationships with your audience where you’re providing useful information and actively listening, in equal ..read more