Wanna know something wild? Podcasting (a term first introduced by The Guardian way back in 2004!) is just about 20 years old now – and it doesn’t seem to be slowing down anytime soon. In fact, according to Statista, the number of global podcast listeners is on track to hit 504.9 million this year, and we couldn’t be prouder to contribute to the airwaves! Indeed, we recently published the final episode of our very first Ten 20s podcast season! It’s been an exciting journey, and we couldn’t have done it without your support. What a thrill and a privilege to zoom out of the day-to-day minutiae ..read more

Get in! We’re cracking the code of SEO (Search Engine Optimization) – the secret language that speaks to search engine algorithms.  It’s all about visibility Imagine you’re at the world’s most extensive library, but there’s no search bar or “card catalogue,” as it were. How would you find that one book about, let’s say, ninja penguins? That’s where SEO comes in. It organizes your website’s content so that when someone asks Google about ninja penguins, your page pops up like a well-trained bird in a tuxedo. But SEO is more than just a visibility cloak; it’s about making sure your content ..read more

Today, we’re unveiling the fascinating world of Paid Media—a dynamic arena where creativity intersects with analytics, where every click could mark the beginning of a valuable customer relationship. Join us as we explore the nuances of this critical digital marketing strategy. Why Paid Media? Why Now? In today’s rapidly changing digital landscape, capturing the attention of potential customers has become increasingly competitive. Think of yourself as a street performer in the crowded marketplace of the internet. Paid media isn’t just your eye-catching costume; it’s your microphone and speaker ..read more

Oh, hi! Welcome to today’s blog post, wherein we will praise a surprisingly unsung hero of the marketing world—CRM, or Customer Relationship Management—and the varying tools available to harness it.  Not just any sidekicks, these tools are powerful allies in your quest to forge enduring relationships with your customers. So, let’s get into it! Why CRM?  Let’s face it: what sets you apart isn’t just what you sell but how you sell it—and how you continue the conversation after the fact. That’s where CRM swoops in. Think of CRM as your all-seeing eye in the digital realm. It knows your ..read more

Let’s Chat: Exploring the Magic of Conversational Marketing Oh, hi. We were just about to chat about something that’s been causing quite a stir in the digital marketing sphere. Join us! Settle in! Get comfy and let’s discuss: Conversational Marketing.  It’s really quite simple, actually (the most effective methods often are). In this case, we’re talking one-to-one interactions in real-time across multiple channels. Essentially, conversational marketing allows you to foster customer relationships with your audience where you’re providing useful information and actively listening, in equal ..read more

In the wild world of marketing, standing out has increasingly become something of an exercise in strategic gymnastics. We already know people feel, shall we say, bombarded with advertising. So think about how refreshing it must be for your audience if, instead of inserting yourself into their lives, you expertly curate the conditions for your audience to come to you!  Enter Local Area Marketing, a strategy that focuses on tailoring your marketing efforts to the unique characteristics of your local audience. In doing so, you’re strengthening your relationship with your audience, your comm ..read more

Pardon me, but what in the world is Account Based Marketing (ABM), and why should I use it? Excellent question and follow-up question. We’re glad you asked! Account Based Marketing (let’s just call it ABM going forward) is a marketing strategy that focuses on identifying key high-value accounts, and creating personalized buying experiences tailored to their specific needs. This helps build and nurture all the right relationships to ensure no one wastes their time, resources, or energy on unfruitful, one-sided interactions.  In a way, ABM is not so different from any kind of valued relati ..read more

We honestly can’t think of a more opportune time to talk about STUFF than right now, as we head into the thick of the holidays, wading through piles and piles of joy, cheer, and more stuff. Why do we call it *stuff* anyway? Is it because we must figure out how to stuff it into spaces?  It doesn’t matter. The point is that it’s an excellent time to really feel what it might be like to live inside a landfill. And then subsequently, to question whether or not consumption could be done another way. Enter: Second-hand consumption! Thrifting and second-hand shopping are nothing new, of course ..read more

Footwear is so hot right now. Look no further than some of the most recent drop marketing collaborations:  McDonald’s Canada partnered with Crocs for a limited-edition line of shoes, socks, and “Jibbitz” charms inspired by retro McD’s mascots Grimace, Birdie, and the Hamburglar, according to a press release. “We love how passionate our guests are about their McDonald’s orders, and with this Crocs collaboration they can now boldly express themselves through their footwear,” said Alyssa Buetikofer, Vice President and Chief Marketing Officer at McDonald’s Restaurants of Canada.  The M ..read more

So you’ve landed here because you’re looking for a definition of what 10-20 means. Simple. It’s CB (Citizen Band) radio lingo for “location.” Now that you have your answer, though, we hope you stick around. Because we’re actually a marketing agency, and you happen to have stumbled upon us just in time for our relaunch.  Welcome! We are 10|20 Marketing, and here’s our deal: Initially, we were primarily about location-based marketing (hence the 10-20). But over time, we’ve grown our offerings, breadth of expertise, and client base, with an evolved mission to ensure that each brand we work w ..read more