Let’s Chat: Exploring the Magic of Conversational Marketing Oh, hi. We were just about to chat about something that’s been causing quite a stir in the digital marketing sphere. Join us! Settle in! Get comfy and let’s discuss: Conversational Marketing.  It’s really quite simple, actually (the most effective methods often are). In this case, we’re talking one-to-one interactions in real-time across multiple channels. Essentially, conversational marketing allows you to foster customer relationships with your audience where you’re providing useful information and actively listening, in equal ..read more

In the wild world of marketing, standing out has increasingly become something of an exercise in strategic gymnastics. We already know people feel, shall we say, bombarded with advertising. So think about how refreshing it must be for your audience if, instead of inserting yourself into their lives, you expertly curate the conditions for your audience to come to you!  Enter Local Area Marketing, a strategy that focuses on tailoring your marketing efforts to the unique characteristics of your local audience. In doing so, you’re strengthening your relationship with your audience, your comm ..read more

Pardon me, but what in the world is Account Based Marketing (ABM), and why should I use it? Excellent question and follow-up question. We’re glad you asked! Account Based Marketing (let’s just call it ABM going forward) is a marketing strategy that focuses on identifying key high-value accounts, and creating personalized buying experiences tailored to their specific needs. This helps build and nurture all the right relationships to ensure no one wastes their time, resources, or energy on unfruitful, one-sided interactions.  In a way, ABM is not so different from any kind of valued relati ..read more

We honestly can’t think of a more opportune time to talk about STUFF than right now, as we head into the thick of the holidays, wading through piles and piles of joy, cheer, and more stuff. Why do we call it *stuff* anyway? Is it because we must figure out how to stuff it into spaces?  It doesn’t matter. The point is that it’s an excellent time to really feel what it might be like to live inside a landfill. And then subsequently, to question whether or not consumption could be done another way. Enter: Second-hand consumption! Thrifting and second-hand shopping are nothing new, of course ..read more

Footwear is so hot right now. Look no further than some of the most recent drop marketing collaborations:  McDonald’s Canada partnered with Crocs for a limited-edition line of shoes, socks, and “Jibbitz” charms inspired by retro McD’s mascots Grimace, Birdie, and the Hamburglar, according to a press release. “We love how passionate our guests are about their McDonald’s orders, and with this Crocs collaboration they can now boldly express themselves through their footwear,” said Alyssa Buetikofer, Vice President and Chief Marketing Officer at McDonald’s Restaurants of Canada.  The M ..read more

So you’ve landed here because you’re looking for a definition of what 10-20 means. Simple. It’s CB (Citizen Band) radio lingo for “location.” Now that you have your answer, though, we hope you stick around. Because we’re actually a marketing agency, and you happen to have stumbled upon us just in time for our relaunch.  Welcome! We are 10|20 Marketing, and here’s our deal: Initially, we were primarily about location-based marketing (hence the 10-20). But over time, we’ve grown our offerings, breadth of expertise, and client base, with an evolved mission to ensure that each brand we work w ..read more

Are you running a business with multiple locations? There’s much to juggle. Your online reputation should always be front and centre in your mind. Here are some things you should consider about managing your online reputation across many locations.  Why Bother Managing Online Reputation?  Let’s kick off with the ‘why.’ Your online reputation is like a magnet. It draws customers. Good reviews scream reliability. When customers trust, they buy. And not just at one location – it’s for all. Are you neglecting any single one? You’re risking a lot. You need to keep that rep polished! Centr ..read more

Discover how the power of local SEO revolutionizes foot traffic, sales, and brand visibility for retailers and chains in a competitive market, driving customer engagement and long-term success. In today’s competitive retail landscape, local search engine optimization (SEO) drives foot traffic, increases sales, and enhances brand visibility. As more consumers rely on search engines like Google to find nearby businesses, retailers and chains need to optimize their online presence and make it easy for potential customers to find them.  In this blog post, we’ll discuss the power of local SEO ..read more

Explore the benefits of accurate and comprehensive listings management for healthcare groups and how it helps potential patients find their services. In today’s digital age, potential patients rely heavily on online information to find healthcare services. As a result, maintaining accurate and up-to-date listings is critical for healthcare groups looking to boost their online visibility.  A comprehensive listings management for healthcare groups strategy ensures your healthcare group’s information is consistent and easily accessible across various online platforms, helping potential patie ..read more

Examine the benefits of local Google Advertising for larger retailers and how it can help increase foot traffic and sales. In the competitive world of retail, bigger retailers need to stay ahead by leveraging cutting-edge digital marketing strategies. Local Google Advertising is a powerful tool that can help larger retailers attract more customers, increase foot traffic, and boost sales. By utilizing location-based targeting and tailored ad campaigns, bigger retailers can connect with potential customers searching for products or services in their area, resulting in higher conversions and long ..read more