Change can be intimidating for small businesses, especially technological change. The good news is you don't need to become a tech expert to add an E-commerce platform to your website. You just need a plan. Here are 3 steps to build an E-commerce strategy that will pay for itself. Determine your goals Choose your tools ... The post 3 Steps to Build an E-commerce Strategy appeared first on Business Link ..read more

In today's digital age, having a strong online presence is crucial for the success of any business. With millions of websites competing for attention, how can you ensure that your website stands out? The answer lies in search engine optimization (SEO). SEO is the practice of optimizing your website to rank higher in search ... The post SEO Made Easy: Search Engine Optimization for Beginners appeared first on Business Link ..read more

The “black hole” of finances. Or at least that’s what it can feel like when diving into your business’ finances. If at the best of times you feel like you're hanging on by your fingertips, then it can feel like... Read More The post 10 Tips to Strengthen Your Freelance Financial Safety Net appeared first on Business Link ..read more

Instagram Reels have become increasingly popular amongst social media users and is now a staple in sharing short, engaging videos about products and services. When used correctly, these 90... Read More The post Mastering In-Camera Transitions: Elevate Your Instagram Reels with Creative Techniques appeared first on Business Link ..read more

Instagram Reels have become increasingly popular amongst social media users and is now a staple in sharing short, engaging videos about products and services. When used correctly, these 90 second videos can boost your organic reach, attract new followers, and increase your sales. The post Mastering In-Camera Transitions: Elevate Your Instagram Reels with Creative Techniques appeared first on Business Link ..read more

Statistics show that side hustles are increasingly popular in Canada, with nearly 40% of Canadians participating in gig economy activities or side businesses. In Alberta, the number of self-employed individuals engaging in side hustles has been on the rise, with a significant 22% increase over the past decade. These statistics highlight the growing entrepreneurial ... The post From Passion to Profit: Turning Your Hobby into a Side Business appeared first on Business Link ..read more

Business owners purchase insurance for various reasons, primarily to protect their investments and ensure financial security. Insurance is crucial for meeting lease requirements imposed by building owners and securing loans from banks. Before buying insurance, understanding the significance of the policy document, implementing loss prevention measures, selecting the right insurance provider, and exploring cost-saving options are essential. Business owners can safeguard their investments by prioritizing insurance and achieving peace of mind in the face of potential risks and uncertainties. In ..read more

Am I Personally Responsible for My Business Debts? When you operate a business, it is important to know which, if any, debts are the responsibility of the business owner and what your liability is. Setting Yourself Up For Success Did you know that the legal structure of your business impacts whether you’re personally liable for business debts? When you operate a sole proprietorship, there’s no legal distinction between you and your business. As a result, all your business debts are your personal responsibility. If you operate a sole proprietorship, you will include your business income in you ..read more

Reflection: Moving Forward in a Good Way Introduction Last May, I had the privilege of attending Forward Summit 2023. It was a two-day event where industry experts, leaders, and professionals gathered to discuss and explore what reconciliation means for corporate Canada, which includes the responsibility and consideration when working with Indigenous professionals and communities. I enjoyed the panelists and topics that were centered around inclusivity and change, such as “What does it mean to create a safer, more respectable work environment where Indigenous employees feel safe and understoo ..read more

Clients: Bonny Calvert Business Name: Sniff’s Pet Products Launched in: 2019 Website: sniffs.ca Social Media Accounts: Itching to Get Started A proud Métis business owner, born and raised in Manitoba, Bonny Calvert started her small business journey in response to noticing her pet’s discomfort and distress caused by ticks and mosquito bites when exploring the great outdoors with her beloved 4-legged family members. Witnessing her dogs go through relentless itching motivated her to create effective products that would relieve pets of their irritation. Determined to find a solution ..read more