Social Media + Society, Volume 10, Issue 2, April-June 2024. The use of hashtags has become an effective tool for activists to mobilize public support. This study explores whether, and in what ways, such hashtags have been adopted by politicians in power. Conducting a systematic, cross-national analysis, we examine how politicians use, what we call, activism-related hashtags. Using data from the Twitter Parliamentarian Database, we analyze the hashtagging practices of politicians in 10 countries: Australia, Denmark, France, Germany, Italy, Norway, Spain, Sweden, the United Kingdom, and the Uni ..read more

Social Media + Society, Volume 10, Issue 2, April-June 2024. This article examines how sexual content creators manage their (in)visibility, as they navigate the constraints of online hyper(in)visibility. So far, research has focussed on how creators more generally attempt to enhance their visibility through social media platforms. Yet, especially for sexual content creators, platform visibility is not straightforward. These creators are hyper(in)visible: facing simultaneous risks of erasure and public scrutiny, harassment, and stigmatization. Drawing on 27 interviews with creators—online sex w ..read more

Social Media + Society, Volume 10, Issue 2, April-June 2024. Digital beauty filters are pervasive in social media platforms. Despite their popularity and relevance in the selfies culture, there is little research on their characteristics and potential biases. In this article, we study the existence of racial biases on the set of aesthetic canons embedded in social media beauty filters, which we refer to as the Beautyverse. First, we provide a historic contextualization of racial biases in beauty practices, followed by an extensive empirical study of racial biases in beauty filters through stat ..read more

Social Media + Society, Volume 10, Issue 2, April-June 2024. News journalism has evolved from traditional print media to social media, with a large proportion of readers consuming their news via digital means. Through an analysis of over 1.3 million posts across three social media platforms (Facebook, Twitter, Reddit) pertaining to the 2022 U.S. Midterm Elections, this analysis examines the difference in sharing patterns for four types of news sites—Real News, Local News, Low Credibility News, and Pink Slime. Through Platform-Based Analysis, this study observes that users across all platforms ..read more

Social Media + Society, Volume 10, Issue 2, April-June 2024. This study examines what types of messages users posted and spread about #Black/Blue/AllLivesMatter during the Black History Month of 2022. Using both qualitative and quantitative methods, about one million tweets were analyzed to test if different levels of opinion leaders tend to spread different kinds of messages related to the context. Using the curation logic of Thorson and Well and Lakoff’s semantic theory as theoretical lenses, we offer some observations about the differences in logics (incentives and norms) that opinion leade ..read more

Social Media + Society, Volume 10, Issue 1, January-March 2024. Social media became the predominant medium for communicating, sharing updates, and monitoring other users. However, due to increasing use of social media, individuals might feel availability pressure to be online and production pressure to post content, which might result in negative consequences. The present study aims to disentangle the relationships between active social media use (private interactions), active public social media use (broadcasting), and passive social media use (monitoring) in relation to digital pressure and ..read more

Social Media + Society, Volume 10, Issue 1, January-March 2024. The purpose of this research is to enhance our understanding of homophilic behaviors—where individuals prefer to associate with others like themselves—on Twitter, particularly focusing on how these behaviors vary across different political affiliations. While a general increase in homophily is a well-documented phenomenon in social networks, its expression within the diverse political contexts on Twitter remains underexplored. This study seeks to understand how political alignment influences homophily and its possible role in rein ..read more

Social Media + Society, Volume 10, Issue 1, January-March 2024. Audiences for messages divide attention among a variety of media outlets, sources, and venues. Such segmentation creates a challenge for message creators to (re)engage audiences’ attentional capacities. This research investigates how domain elites may curate emergent attentive publics for public affairs content by engaging in processes of domain crossing to potentially redirect audience attention. Conceptually, we contribute to historic and contemporary understandings of how societal leaders attempt to build engaged and attentive ..read more

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