What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party data sets. The show features an interview with email expert Creighton Green, co-founder of Audience.io.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, le ..read more

It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to work with a refreshing attitude and some well-weathered words of advice for her fellow reps.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a rev ..read more

Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast ..read more

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast ..read more

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio Advertising Bureau CEO Erica Farber for some answers.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversati ..read more

Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Mostly, Gordon & Corey theorize, because it represented hope for a beleaguered industry. In this episode Corey channels Debbie Downer while Gordon uncovers yet another ray of hope – a goldmine that Generative AI engines will pay to access news archives.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at ..read more

Register for our December 12 webinar HERE.  Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast ..read more

Will Google "save" local news media? A key industry executive thinks so, and believes Google's reimbursements to U.S. news organizations will amount to billions of dollars. And it won't be long before the funds arrive. Fresh from testimony in California on similar legislation, Gordon's interview with News Media Alliance CEO & President Danielle Coffey delivers a remarkably positive outlook for a "transformative" amount of new revenue for local news media. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the epi ..read more

Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA ..read more

A battle is raging in Canada between the government and two goliaths -- Google and Facebook.  At the center are Canadian news sites, which have seen site visits plummet as much as 50% since Meta blocked news links last summer.  Will there be a ripple effect in The States?  In this episode, Gordon & Corey offer their take on what's happening, and turn to Jeff Elgie, the founder of 21 hyperlocal sites who foresees a devastating effect if Google blocks Canadian news links by a Dec. 19 deadline ..read more