The answer to the question is “probably not” and you may ask yourself “what has Henry Ford got to do with Sales and Marketing alignment in the first place”? Well, a lot in way because the old man was quoted saying “Coming together is the beginning. Staying together is progress. Working together is success.” Alignment is of course all about working together. The rewards of successful Sales & Marketing alignment are huge. Here are some hard facts on why it matters: And we could go on with many more stats on why S&M alignment not only matters, but should be a top priority for a ..read more

The answer to the question is “probably not” and you may ask yourself “what has Henry Ford got to do with Sales and Marketing alignment in the first place”? Well, a lot in way because the old man was quoted saying “Coming together is the beginning. Staying together is progress. Working together is success.” Alignment is of course all about working together. The rewards of successful Sales & Marketing alignment are huge. Here are some hard facts on why it matters: And we could go on with many more stats on why S&M alignment not only matters, but should be a top priority for a ..read more

When B2B marketeers are looking to understand which customers are in the market and how the outreach should be prioritized, they have had a hard time finding the right answers. With the new updated Intent Based Advertising platform we can offer you exactly that: Which customers are actively consuming content that is relevant for your offerings? Which customers are engaging with your branded messages? Which customers are visiting your web page and how much time are they spending? In other words; which customers are hot or not? With intent based advertising you can empower your sales team wi ..read more

When B2B marketeers are looking to understand which customers are in the market and how the outreach should be prioritized, they have had a hard time finding the right answers. With the new updated Intent Based Advertising platform we can offer you exactly that: Which customers are actively consuming content that is relevant for your offerings? Which customers are engaging with your branded messages? Which customers are visiting your web page and how much time are they spending? In other words; which customers are hot or not? With intent based advertising you can empower your sales team wi ..read more

As we are entering the new year, we see astonishing rates of infections from Covid despite pretty successful vaccination and re-vaccination programs. In this unpredictable world, we will risk our necks once again and provide you with 10 predictions for 2022. Prediction no. 1: Covid will not go away but it will be a manageable virus It can end up being wishful thinking but according to an article from the BBC the good thing about the spike in infections is that we will soon reach herd immunity. Whether it will be through vaccines, infections or hybrid immunity (we believe the latter) Covid wi ..read more

More and more, companies expect their suppliers to be present, always engaging and highly relevant on all online channels. A tall order you may say. So, what does it take for marketing and sales to deliver on this? Consider the following 7 ingredients to deliver successful B2B marketing that drive both awareness, new leads and pipeline – the engaging way. 1. Sales and marketing alignment Good marketers know the ingredients to running a great campaign are alignment across teams, engagement throughout the customer journey and reporting that drives decisions. Campaigns can be a key growth accel ..read more

Albert Einstein defined creativity as: “Creativity is intelligence having fun”. John Cleese said it’s simply new ways of thinking about things. In B2B marketing, creativity is using fresh ideas to incite action that drives results. So you may ask yourself “what is your strategy”? Is it one that is more focused on avoiding being boring, or are you aspiring to be interesting? In a recent report published by B2B Marketing the role of creativity is under scrutiny. You could be forgiven for thinking that creativity has no impact, and that focus is now on marketing technology (like marketing auto ..read more

So are we going to shake hands again? Well, probably yes as we see more and more people being vaccinated. An indicator could be the outlook for the travel industry. McKinsey estimates that business travel within the next 12 months will be at 80% of the pre-Covid levels. Can you imagine flying for two hours for a business meeting and then not shaking hands? Work from Home (WFH) is definitely here to stay but in the shape of hybrid models. Judging from our own experience and backed by data from reworked.co we predict that 3+2 day weeks will be the new normal. We also predict that employees wil ..read more

Vi har travlt og formået at komme i dialog med rigtig mange virksomheder som står med planer om at komme i gang eller løfte deres leadgenerering. Faktisk har vi så travlt at vi ikke kan nå ud til alle og har derfor brug for en stærk business development representative (BDR). I jobbet som BDR kommer du til at arbejde med salg og rådgive vores kunder om hvordan de bedst kommer videre baseret på deres behov. Du har allerede en lyst og forståelse for at afdække kundens behov og udfordringer og omsætte dem til praktisk eksekvering baseret på Blue Business’ vifte af løsninger. Du besidder både emp ..read more

It’s dark, windy, and pretty cold here in Copenhagen making it easier to dream about the summer of 2021. With Covid-19 vaccine programs accelerating throughout the spring of 2021 it is a fair assumption that we will all gradually move towards a new normal. Be warned though; a new normal will not be a return to the pre-corona world. The digital habits acquired during 2020 will change our way of working for ever, and this will have a profound impact on how you run your B2B sales and marketing operations in 2021. Nothing will stay the same! Here are our predictions (not necessarily in order of ..read more