Ever feel like you’re shouting into the void on social media? Well, hashtags can help. They’re act as signposts that guide people to your content, making sure you’re not just talking to yourself. Below are ten types of hashtags. I explain what they are, where to use them and give some handy examples plus I finish with some tips on how to effectively use hashtags. There’s lots of good stuff below but if you need more advice, learn more about me and my social media training. Note that this post is 100% me and is note generated by AI. Let’s get into it! 1. Business Hashtags What They Are: Thes ..read more

Understanding AI Tools Artificial Intelligence (AI) tools have become essential in various fields, from content creation and data analysis to creative arts and productivity enhancement. To maximise the benefits of these tools, mastering the art of crafting effective AI prompts is crucial. Here’s a comprehensive guide with 40 tips to help you master AI prompts across different applications and industries. Know Your AI’s Capabilities: Each AI tool has unique strengths. Whether it’s research with ChatGPT , document creation with Copilot or content creation with Google Gemini, understanding these ..read more

Having your social media account hacked can be an annoying experience, but with a hacked LinkedIn account, there’s also the risk of damage to your professional reputation. Adding to the frustration, you may find yourself in a ‘Catch 22’ situation where you cannot access your LinkedIn account because it has been hacked, and the methods for obtaining help and contacting LinkedIn for assistance require you to be logged in. However, the good news is that there are several methods to contact LinkedIn and regain access to your account. I suggest that you two together which should work but if you’re ..read more

Llama 3 launched early Meta AI has made headlines with the surprise early launch of Llama 3, setting the stage for an exciting phase in the evolution of artificial intelligence tools. Accessed via Meta AI’s official site (note: a VPN is needed from the UK), Llama 3 is poised to become a formidable competitor to ChatGPT and other AI platforms. It does have some innovative features that could ‘change the game’. Read on and watch the video below to learn more. Meta launch Llama 3Understanding Llama 3 Llama 3 is not just another iteration of AI models; it represents a leap forward in AI-driven co ..read more

As AI reshapes the contours of marketing, the essence of personalisation and maintaining a human connection when creating content and communicating is more important than ever. This cutting-edge technology opens up possibilities of productivity improvements plus new opportunities for engaging audiences, but is also risks diminishing the human touch in marketing. The expanding role of AI in content creation Artificial Intelligence (AI) is rapidly transforming the way marketers and others create content who are regularly using tools like ChatGPT and Copilot. A notable 76% of marketers employing ..read more

In today’s digital-first world, social media isn’t just a tool for marketing; it’s a powerful platform for employees to become brand advocates. With the right planning and social media training, companies can transform their workforce into a potent force for promoting products, services, and engaging with customers online. At Jonathan Pollinger – Social Media Training, we specialise in equipping your team with the employee advocacy skills they need to navigate these platforms effectively and responsibly. The benefits of employee advocacy Employee advocacy leverages one of the most credible for ..read more

If you’ve been a frustrated with AI and how sometimes answers to questions can be a bit generic, then why not create your own? If you want to provide added value or improve your service to your clients, add a new dimension to your website or obtain more leads, a custom GPT/chatbot could be for you. In this blog, I’ll explain how you can create your own custom GPT using platforms ChatGPT, Microsoft Copilot, and Chatbase which you can add to your website. Don’t worry about needing to be technical, you don’t have to be as no coding is required. I’ll be guiding you through with instructions and sh ..read more

As 2023 draws to a close, the integration of Artificial Intelligence (AI) into social media heralds a pivotal shift in digital marketing. This transformation offers businesses, regardless of their size or industry, opportunities to update their social media strategies. As we approach 2024, it’s important for businesses to understand and effectively utilise AI to remain competitive and relevant. Meta’s AI Innovations: A Game-Changer for Businesses Meta, formerly known as Facebook, is at the forefront of using AI to revolutionize both user and business experiences. The platform employs advanced ..read more

Introduction Confused about whether to use the Follow or Connect button on your LinkedIn profile? You’re not alone. In this blog post, we’ll explore what each option means and how to set them up on your LinkedIn profile. Boost your LinkedIn Profile with a Follow Button video For a visual guide, watch our YouTube video tutorial on choosing between ‘Follow’ and ‘Connect’ on LinkedIn. Who Am I? I’m Jonathan Pollinger, a social media trainer since 2009. I’ve helped businesses achieve their objectives using major social networks like Facebook, LinkedIn, Instagram, and Threads. I’ve also been a tra ..read more

Instagram has metamorphosed from a mere photo-sharing application to a formidable marketing tool but compared with its rivals there’s one feature that’s missing. The platform doesn’t allow clickable links in photo captions. But there are ways to get round this limitation. Here are five effective strategies to incorporate clickable links on Instagram, thereby driving traffic to your website, products, or services. 1️⃣ Multiple Links in Your Profile: A One-Stop Hub How it Works: Instagram now permits the addition of multiple clickable links within your profile section. These links can guide your ..read more