Did you know that the latest round of the Queensland Government Business Basics $5,000 grants is back! Read on to see if your business is eligible to apply. This grant funds activities such as; ✅ Professional development training for business development and marketing ✅ Website builds, upgrades and adding e-commerce (online payments) ✅ Strategic marketing plans and activities These are all things that we can deliver here at Flex PR, which are paid for by the grant To be considered, businesses must meet the selection criteria which is; ✔ Have a current ABN and are registered for GST ✔ Have fewe ..read more

Social media has arguably become one of, if not the most important online marketing platform in recent years. However, it can be a tricky one for a lot of businesses - there are a lot of different aspects that you need to take into consideration, and don't even get us started on how different every platform is We want to take a moment to focus on the organic side of social media marketing, and share our three top tips with you for improving your organic socials. Switch up the types of posts Generally speaking, organic social media is best used as a way to grow your brand awareness rather than ..read more

"You only control the effort, not the results. Give it your 100% all the time. The more consistent your effort, the easier it is to get the results you want" - Ryan Holiday This is applicable in most areas of life, as well of course marketing, media & PR for businesses. There's a bit to unpack in the quote, so let's start. 'Control of the effort' - this is the time, energy and resources you put into doing anything 'Not the results' - in almost virtually all circumstances, you are not in direct control of the outcome 'The more consistent your effort' - being consistently good is better tha ..read more

Here's a question for you, if your business was a car what type of car would it be? Maybe a premium Mercedes Benz C-Class, a 'go anywhere' Toyota Landcruiser or perhaps a futuristic Tesla Model 3? This question is a great starting point for thinking about your branding/messaging and if you are on point in accurately portraying the business. As an example, it's not often that you'll find Mercedes promoting discounts or advertising cheaper options for their potential buyers. Why? Because price isn't the asset they want to use to attract new customers. Instead it's the quality and prestige of th ..read more

Now while this may sound a bit dramatic, the layout and design of your website can actually make a very big impact when it comes to building and sustaining your customer base. Lets take a look at two example sites from Tactile Learning and Electritec that we've worked on this past year as we take you through three of the most common website design mistakes we see and how to avoid them. 1. Overwhelming the User Everyone wants their website to be eye-catching, but it can be easy to go a bit too far if you're not careful. Having too much going on can overwhelm your site users to the point that th ..read more

Everyone knows that the end of year holiday period is filled with fun, family, and lots of food. But we know that it can also be a stressful time for you and the team at your business. You may already be on top of this, but just in case, here are 2 simple and easy ways to make sure you're getting into the festive spirit and connecting with your audience Christmas/Holiday Themed Social Posts While this may seem like an obvious choice, holiday-related content tends to create stronger engagement than with ‘evergreen’ posts towards the end of the year. The more people who share/interact with you ..read more

You know what they say....'it's the company you keep'. This is absolutely 100% true both in our personal and professional lives, however too often we find ourselves sticking to old routines, existing groups, and in our safe zone. When it comes to your business, look to capitalise on every opportunity that comes your way to complement your online presence with your actual presence. https://youtu.be/8msQ-0YD5F8 Meeting new people, building trust and going outside your comfort zone is the secret weapon to building momentum in your business. But that's just step one. Once your new networks go to l ..read more

If you haven't figured it out by now, when it comes to consumerism (buying stuff ) we've reached a stage where... We know WHAT we want We know HOW we want it And we want it in our hands NOW Australian comedian Ronny Chieng puts a funny spin on this when it comes to Amazon Prime and his idea for Amazon Prime NOW (you can watch his 3min sketch on this here). The bottom line of all this is that we should be looking to remove as much friction as possible when it comes to customers & clients buying your goods and using your services. Here at Flex this is always top of mind for us and somethi ..read more

For a moment there this week the world was a quieter place Facebook, Facebook Messenger, Instagram and WhatsApp all went offline. There were even reports that the cause of the problem meant the platforms could potentially have been wiped forever! Luckily they all came back to life, but it was a good reminder to make sure you're diversified when it comes to how you communicate with your customers and clients. If you're already a Flex PR client, then you may have heard us talk about; A) The Flex Game Plan, and B) Your Offence, Defence and Fans communication model. Making sure you have a strong ..read more

If your business was a person...what would be their 3 trademarks? Here at Flex PR that answer is easy - 1️⃣ Energy 2️⃣ Capacity 3️⃣ Value Keeping these consistently top of mind is easily forgotten and hard to do. You might even call these words 'values', but in some ways your trademarks are a little different. Think of them more as the personality of your business. Once you've got your 3 trademarks decided upon, take your new business personality and apply it across your marketing & PR activities. You might be surprised where it leads you! https://youtu.be/hHhmPrpRJGU Flex PR Exclusive Cli ..read more